10 Essential Things to Consider in Building an E-commerce Site

Creating your e-commerce site can be complicated. You need to consider so many things, from website performance up to user engagement.

It is one thing to build a simple website. But designing a great e-commerce site has its own challenges.

First of all, e-commerce sites are designed to accept orders and facilitate sales. Hence, you need to incorporate elements that can compel site visitors to take action. You also have to make it obvious.

Otherwise, generating sales can be cumbersome. And without sales, your site loses its purpose.

If you are looking for web design tips on designing your e-commerce site, you are in the right place. We will share with you ten factors you should consider when building an e-commerce website.

Running a Great E-commerce Site

With regards to making an e-commerce website stand out from the rest of the competition, there are no hard and fast rules. However, there are common denominators that you should take into consideration.

Clean and Simple Design

The success of your online store primarily depends on the website design. Do you know that 48% of people will determine whether a business is credible or not based on its design?

A busy design will eventually lose its spark over time. But a minimalistic one with suitable color schemes and elegant typography will make it more appealing in the long run.

Placing plenty of elements on the web page also distracts the user from your store's primary focus. Getting rid of these unnecessary elements draws the visitors' attention to things that matter most.

A minimalistic site design also loads a lot quicker, decreasing your bounce rates and engaging more visitors. So, if you want to optimize your ecommerce store for conversions, the most important thing you need to do is keep it simple. Then, focus on closing sales.

A clean and simple website design will always stand out.

Furthermore, to save time and money on your end, you need to select a popular WordPress hosting service, like WPhost, to begin with.

User-Friendly Navigation

Many e-commerce brands spend vast sums of money to draw visitors to their websites. Therefore, as a brand, you must guide site visitors in making a purchase.

Your site navigation should also allow shoppers to look for products quickly. An excellent site navigation will enable you to enhance user experience, bringing in more sales and revenue in the long run.

Meanwhile, poor site navigation annoys users and causes you to have higher bounce rates.

Listed below are quick tips on how you can improve your website's navigation:

  • Primary navigation menu: Go with the most common design and navigation conventions to make it easy for users. Ideally, you should place your site's navigation menu on the left side or top of the page.
  • Product categories: You should organize your product listings into categories, subcategories, and labels.
  • Search bar: Place a search bar on every top page of your e-commerce site. This helps users to find the products they want instantly.

Mobile-Friendly Design

Over 50% of the worldwide online traffic comes from mobile devices.

Moreover, 61% of consumers are more likely to purchase a product from a mobile-friendly site. Thus, a mobile-friendly e-commerce site can help boost website traffic retention and conversion.

One of the best practices is to use a responsive web design. That's because responsive websites can easily adjust their screen, depending on the person that's viewed them.

As a result, your site will work perfectly, working well with all types of devices.

High-Quality Product Images

As cliche as it sounds, a picture is worth a thousand words, especially if you're an e-commerce store.

The thing is, product images allow visitors to create an excellent first impression of your product. This can either attract them or turn them away.

Unlike brick and mortar stores, most customers couldn't touch, feel, see, or try on the items they bought online. That's why they would use product photos as their guide on whether they should buy your product or not.

That said, you will need high-quality product photos. Better yet, showcase a product from different angles and upload a video of how it is used. Doing so can boost a customer's confidence that they know what they are buying.

For one, more than 30% of customers would want to check out multiple product photos first before making a purchase. They may also want a 360-degree photo or video which shows off the product's most essential features.

Doing so makes it easier for your customers to visualize the product as their own and build an emotional connection with it. That's why you must invest in high-quality photos so that you can adequately showcase your products.

Most online shoppers will want to know how the product looks in real life.

Proper Product Showcase and Descriptions

Ideally, your product descriptions should offer relevant and valuable information about the product.

It should also cover the most important benefits of the product, along with its features.

When web visitors like your product, chances are, they want to learn more about how the product will help them. So, make sure that your product descriptions will effectively convey the value your products provide.

Guest Check Out

Approximately 35% of users abandon their shopping carts if required to make an account before purchasing.

While creating an account is easy, many users often find it cumbersome.

Many of them are also a bit reluctant to provide their personal information until they know that they can trust your site altogether.

Allowing your customers to place their online orders without making an account significantly reduces cart abandonment.

After they're happy with your store in their first couple of orders, you can prompt them later on to make a personal account which they probably will.

Easy Checkout Process

Making it easy for your customers to pick a product and add it to their cart is one thing. But making it easy for them to checkout and pay is another.

The easier the process is, the more motivation your customers will have to make a repeat purchase in the future. Therefore, don't add too many pages during checkout.

As much as possible, keep the process on a single page so it won't be overwhelming for your customers.

Multiple Payment Options

When it comes to e-commerce web design, you should also allow multiple payment options.

A variety of users rely on various payment methods which are available to them. Some have their favorite payment method that they rely on. So more often than not, they're more reluctant to try out other options.

There's also a chance that they will exit the sales funnel because they couldn't search for the right payment option. Provide the most common payment options on your e-commerce site.

Adequate Security and Support

If customers don't trust your site, it's less likely that they will buy from you.

Having insufficient security on your site will also expose your site to plenty of legal and financial risks.

Here are some handy security tips to keep in mind:

  • Purchase a Secure Sockets Layer or SSL certificate so that your site can securely transmit data.
  • Utilize an address verification system and credit card verification value during checkout.
  • Come up with secure passwords for your site and regularly update them.

Detailed Shipping and Return Information

Providing detailed shipping and return policy also makes shoppers feel more comfortable in transacting with you. As a result, you get to boost your conversions and sales.

That said, make sure these policies are easy to find. The footer of your site can be a great place to place links to this information.


The secret to e-commerce business success is making it easy for customers to transact with you. Hence, you should take the user interface and customer experience into consideration from the beginning.

And you can do that by implementing the web design tips listed above. Good luck!

Get Sales With Dropshipping: Optimization Tips and Tricks for E-commerce

Nowadays, online shopping has grown to be quite popular among consumers. The main reason is that online consumers find it more convenient to shop online rather than visit brick-and-mortar stores. 

This trend has been ongoing for some time now, and it made the online market highly competitive and quite oversaturated with e-commerce businesses.

Many entrepreneurs see the potential in the e-commerce market, but they lack the capital to launch a fully-fledged online store. Fortunately for them, there's always a dropshipping model they can rely on. 

So what exactly is dropshipping?

Simply put, dropshipping is an online retail business model. What's interesting about dropshipping is that these businesses don't hold any inventory on their own like standard e-commerce stores. 

Instead, dropshipping businesses procure products and items from third-party suppliers and various vendors then sell those goods through their website.

Furthermore, dropshipping stores don't have their own supply chain. They tend to outsource that as well. 

Therefore, your main concern is your website, where all the sales happen, so it's very important to optimize it properly. With that in mind, here are a few optimization tips and tricks for your dropshipping e-commerce endeavor.

Both ecommerce and dropshippers use the same types of E-commerce platforms because the businesses are synonymous in nature. But there are slight differences that dropshippers need to know before they start their business such as the ease of access, prices, and most importantly the support these stores offer.

Optimize for mobile

If you want to improve sales, you have to create more opportunities for your online store. That being said, optimizing for mobile can help you create a lot of opportunities. 

The fact of the matter is that the majority of online consumers browse the Internet using a mobile device, such as a smartphone or a tablet.

Mobile traffic has, therefore, skyrocketed in the past few years. If your website isn't mobile-friendly, you're basically closing the door to a lot of potential customers. 

Moreover, websites that aren't mobile-friendly get visibility penalties from search engines, such as Google. In other words, your pages won't rank well no matter how hard you try.

So, how do you ensure mobile-friendliness for your dropshipping website? Your best bet is to implement a responsive design. 

A responsive design allows your website content to adapt itself to any device and any screen size your consumers may be using. Such a design is fairly simple to implement and it won't cost you an arm and a leg.

Tweak your website's looks

Consumers prefer a seamless browsing experience and if you can't provide them with such, they will simply bounce right off. Your website design has a big impact on user experience, especially when it comes to product pages.

Product pages need good aesthetics and optimization so that they can encourage consumers to convert. Designing such pages is not an easy task. If you cannot handle this yourself, you'd be better off leaving it to the professionals.

For example, you can consult with a web design agency in NYC so that they can help you design both your website and your product pages the right way. That being said, here are a few tips for optimizing product pages.


  • Use catchy and SEO-friendly product titles.

  • Leverage high-quality imagery for your products.

  • Add user-generated content.

  • Utilize customer reviews and testimonials.

  • Implement detailed product descriptions and information.

  • Add product or demo videos.

Leverage flash sales

As mentioned before, dropshipping stores don't hold inventory, but that doesn't mean that your suppliers have unlimited stock. What that means is that you can use flash sales just like other e-commerce stores do.

What are flash sales? Flash sales are promotions where goods are sold at a greatly reduced price and for a limited time only. A good example of a flash sale is getting rid of what's left in your inventory at the end of a seasonal promotion. You want all the stuff sold, so you give out discounts.

This is a great way to boost your sales in a relatively short time. If your supplier is running out of stock, you can create a flash sale promotion to capitalize on the goods that are left. Some consumers wait for such moments specifically.

Furthermore, you can create a sense of urgency to encourage more customers to make a purchase. For instance, the fear of missing out (FOMO) strategy works really well in such cases. By leveraging this kind of urgency, you encourage customers to buy a specific product by convincing them that they might miss out on a great deal.

Improve customer service and support

More often than not, boosting sales has less to do with your product quality or quantity but more to do with customer experience. That said, happy and satisfied consumers are more likely to make a purchase and come back for more.

Customer experience is, therefore, invaluable to any business, not just e-commerce and dropshipping stores. 

For example, around 86% of online consumers are willing to pay up to 25% more for a better experience. 

The two most important components of customer experience are customer service and support. Without those two, you cannot provide your customers with an exceptional experience. 

As you may already know, the future of service is digital. What that means is that you must cater to your customers and be wherever your customers are. 

When it comes to customer service and support, you'll have to consider an omnichannel approach. Here are a few examples.

  • Implement a live chat feature on your website.

  • Enable multiple methods for customer service and support, such as phone, email etc.

  • Provide service and support via social media networks.

  • Try to be available 24/7 if possible.

  • Leverage chatbots for messaging apps.

Improve your checkout process

The bane of every online store is cart abandonment. You're doing everything right, but at the final moment, your customers decide to abandon their carts and give up on their purchases.  Obviously, there's a problem somewhere, and you need to resolve it quickly so you don't lose any more sales.

Your best approach would be to create an email campaign where you will ask customers directly why they abandoned their carts. This can supply you with valuable information about what consumers think is wrong with your checkout process.

Once you have the information, you can begin working on a solution. Moreover, once the issues are fixed, you can leverage the same email campaign to remind customers about their abandoned carts and inform them that their issues have been successfully resolved.

Many consumers will be more than willing to complete their purchases after they've seen that you've made an effort to meet their needs. Here are a few most common causes of cart abandonment among consumers.

  • Lack of proper security measures.

  • Not enough payment methods.

  • Customers find out about your policies at the checkout process (i.e., expensive shipping costs, additional expenses etc.)

  • Your discount codes or coupons don't work.

Promote your business on social media

Social media platforms offer a great opportunity for your dropshipping business to gain more sales. However, it all depends on your social media presence and your relationship with your target audience there.

Suppose your business has a strong social media presence. In that case, you can reduce friction and allow your target audience to browse and purchase all of the products you have on your website through your social media pages. 

For example, Facebook is the ideal social media platform for this, as it allows you to open up a store on your business page.

This can also serve as a good promotion because you can also leverage Facebook ads to send the right messages to a specific audience based on demographics and other relevant factors. Last but not least, social media can also help you greatly boost sales when you need to.

As a matter of fact, you can organize events, such as promotions, giveaways, and contests, to drive engagement and encourage people to make purchases. This is especially true if you reward your audience with discounts and coupons for your products.

Leverage the power of email

When it comes to getting more sales, email can be your best friend and asset. 

Every online store needs a well-developed email marketing campaign. The main reason is that email tends to be very cost-effective for acquiring new leads and nurturing them until they are ready to convert.

Moreover, email is an ideal media channel for personalization. You can send out personalized emails that will encourage leads to take the necessary action. 

Furthermore, you can use email segmentation to categorize leads based on their interest and willingness to proceed down your sales funnel.

That way, you can send specific messages with specific offers to each group based on their preferences and needs. This will allow you to, slowly but surely, build engagement and interest among your leads and eventually encourage them to make a purchase.  

The online market is very competitive, which is why every online store needs to be optimized efficiently. 

Whether you own an e-commerce store or a dropshipping business, optimizing so that you can meet consumer expectations and provide them with an exceptional experience is of vital importance.

Author bio 

Travis Dillard is a business consultant and an organizational psychologist based in Arlington, Texas. Passionate about marketing, social networks, and business in general. In his spare time, he writes a lot about new business strategies and digital marketing for DigitalStrategyOne.

How to Choose the Best Blogging Platform in 2021

Blogging has become a crucial component in successful content marketing. Blogs are an excellent way to share your expertise and opinion with the world, while building credibility. The potential for blogging is vast as it can be used for so many different purposes; from having a voice on social media to creating your own e-commerce website!

In the world of blogging, one can never be too careful when it comes to choosing a platform. There are so many platforms out there that seem like they would work well for your blog, but how do you know which one is right for you?

In this article we will take a look at 10 popular blogging platforms and compare their features to help make sure that you get the best possible experience.

In this blog post, we’ll be discussing the merits of these popular blogging platforms.

Choosing The Best Blogging Platform – Key Features?

Before beginning a search for the right blogging platform, there are several considerations to keep in mind.

The perfect choice will be cost-effective, straightforward to set up and use, visually appealing with plenty of formatting tools and widgets, and ideal for beginners without advanced coding skills.

You’ll have to consider what kind of blog you would prefer in the long-term. In addition, you should think about which blogging platform is the best choice for your needs now and that will grow with your needs as time goes on.

When starting a blog, it's important to choose the right blogging platform. Blogs evolve as they grow and you need one that can accommodate those changes so you don't get bogged down by problems with your setup later on.

Finally, it’s worth noting that even if you don't plan to make money blogging right now, it's wise to find a blog platform with the potential for monetization in the future.

As such, let's look at 10 of today's premier options and discuss their features.

1. Blogger

Blogger is a free blogging service that does not require any HTML knowledge. The interface for the platform is user-friendly and easy to use.

Blogger was first launched by Pyra Labs in 1999 and has been around for over 20 years now. It's still popular among bloggers because of its ease of use, affordability, and lack of training required.

Blogger is a free blogging platform with few limitations. With your Google account, you can start a free blog on Blogger with only minutes of effort.


  • Blogger is a cost-effective option.
  • It’s easy to use and fast even if you are not technical.
  • Google’s secure platform and reliability help make it a standout among blogging platforms.


  • You only have access to basic blogging tools, and can’t add any new features.
  • Blogger makes it easy to customize your blog, but design options are limited with only a few templates available.
  • Blogger is updated infrequently and does not receive new features very often.
  • Google can suspend your blog account or cancel the Blogger service at any time.


Blogger is free and easy to use (unless you want a custom domain name).

2. is the world’s most popular blog publishing platform. More than 39% of all websites on the internet are powered by WordPress technical blogs, according to a self-evaluation request in 2006. is a free, self-hosted blogging platform that you can use to build your website or blog within minutes.

It has many features which make it great for beginners and professionals alike: a customizable layout with built-in SEO options, quality themes and design templates to suit different niches, easy installation on any hosting provider


  • lets you customize every detail of your website.
  • When creating your blog, you have the option to extend it with features like forums or online stores. WordPress has many of these features and often people use it for advertising purposes.
  • WordPress offers a variety of free themes to choose from, so you are able to customize your site.
  • You can also discover more than 58,000 free plugins with WordPress like the contact form plugin.
  • WordPress is the most search engine friendly blogging platform. WordPress makes it easy to produce highly SEO-friendly URLs, categories and tags for posts. Furthermore, there are a number of useful SEO plugins that can enhance your content.


  • Managing your own website requires time and effort.
  • You’re responsible for managing your own backups and security.


WordPress software is free to download with a few caveats. Namely, you will need a domain name and Web hosting service before you can start writing.

3. Squarespace

Squarespace is a website building service that offers an easy drag and drop design interface. Squarespace is designed for small business owners looking to easily create a website.


  • Squarespace is a blank canvas that can be as simple or complicated as you want it to be.
  • It has some of the most beautiful templates on the market.
  • Squarespace's domain name features include SSL and HTTPS.


Squarespace’s proprietary platform does not provide a number of features that other blogging platforms include.

Integrations with third-party services is limited to a select few


Squarespace offers a range of pricing plans for both websites and online stores.

The Personal website plan starts at $16/month, or $12/month if you pay for a 12-month subscription.

Business plan pricing is from $26/month, or $18/month on the annual payment plan..

Online stores are priced from $26/month and at the top end of their plans, it's $40/month.

Some users end up switching from Squarespace to WordPress to lower their costs and add more features on their sites.

4. Gator by HostGator

The Gator platform allows bloggers to create a wide range of content on their own website using easy-to-use tools.

Do not confuse Gator builder with HostGator website hosting. The two are unrelated and will only serve to confuse you.

If you are looking for a platform other than WordPress, then Gator is the perfect option.


  • Build your blog website with the best drag and drop builder ever.
  • The initial setup is incredibly simple.
  • HostGator is the easiest, most trustworthy way to get started with a new blog and have all aspects managed by them.
  • All plans include a free domain and SSL certificate.
  • With just a few clicks, your blog can have an online store.


  • They have a 45-day money back guarantee, but it is not free.
  • Ecommerce features are only available within higher priced plans.
  • Limited quantity of apps and extensions.


The Starter plan costs $3.6/month and includes a few key features like a free domain and SSL certificate.

5. Tumblr

Tumblr is a blogging platform that includes social networking features. Follow other blogs, reblog them, and share via the built-in toolkit.


  • The platform has an integrated social media component.
  • A free blogging platform.
  • Tumblr allows its users to quickly blog text, images, videos, and audio formats.


  • None of the themes can offer additional functionality.
  • Tumblr has a limited feature-set that that you can't upgrade.
  • Migrating your Tumblr blog to a different platform can be tricky.


It's free to use.

6. is a blog hosting service offered by Automattic,’s parent company. offers free basic blog hosting, as well as a multitude of other hosting options including paying for customized domains and storage.

WordPress is a blogging platform that is less advanced than self-hosted but easy to use and great for beginners with little knowledge of HTML or CSS because it doesn’t require coding.


  • Straightforward to use and easy to manage.
  • No setup needed.
  • The cost of this one is free if you’re happy with a subdomain.


  • Your blog accounts may be banned for violating the terms and conditions of your host.
  • Limitations to customizing your blog. There is no ability to use customized themes or plugins for designing your blog.
  • You cannot run commercials on your blog; instead shows their ads on your free website.

Pricing is a free blog, but has branding. lets you buy your website’s URL, a custom domain and removes their branding for $4/month.

The $8/month is a great deal for extra storage and design tools.

7. Medium

Medium (launched in 2012) is a content sharing website that allows people to share their ideas, insights, and expertise.

Medium is one of the most popular blogging platforms on earth.


  • It provides you with a network of other bloggers in the same field.
  • Medium does not require any installation or coding skills to get started.
  • You don't have to worry about design.


  • Your audience is owned by Medium, if you decide to move platform, you lose all your followers.
  • Limited features for design or building a brand.
  • Even if you have your own domain name, you cannot use it for a Medium blog.
  • Your blog cannot run ads to make money.



8. Wix

Wix offers hosted platforms to build websites with a drag & drop website builder. You can add the Wix Blog app to your site for content that will create more engaging pages, attract visitors, and convert them into leads or customers.

Founded in 2006, allows anyone to create their own stunning website with no coding skills required. There are currently over 110 million users across the globe.


  • Setup is fast and painless.
  • You've got plenty of templates and third-party apps at your disposal.
  • No coding experience is required to build a site with easy drag and drop tools.


  • Users of the free account are limited in features and functionality, and are also branded with Wix adverts. Free third party apps are limited.
  • Choosing a template to start your blog can be tricky, but once you choose one it cannot be changed!
  • Paid plans are required for any features related to ecommerce.


The basic Wix website builder is free to use. With a free account, you’ll receive a Wix subdomain that looks like this:

The domain costs $4.50/month and the premium plans start at $8.50/month to $24.50 monthly, depending on your needs.

9. Ghost

Ghost is a blogging platform with many features that focus on writing blog posts. Ghost has a hosted service or you can install the software on your own server.


  • Ghost is all about writing/blogging.
  • The most noticeable thing about this blogging platform is its clean and uncluttered user interface.
  • The hosted version requires zero setup.
  • It's very fast.


  • You cannot customize the template with your own app.
  • The site can't be customized to match personal style.
  • The self-hosted option involves a complex installation and setup procedure.
  • The simplicity of Ghost means there are few options.


The self-hosted version needs a custom domain and web hosting, with the price varying depending on the provider.

The hosted version for 2 staff users starts at $29/month.

10. Constant Contact Website Builder

Constant Contact Website Builder is a free blog or business website creator that allows you to create your online platform in minutes.

It has the largest templates assortment and offers a drag and drop system to customize your website design. It also includes other helpful tools such as a logo maker, an online store, and access to high quality stock photos.


  • You build your blog through inventive and varied templates that require no coding abilities or knowledge to use, regardless of what you’ve planned ahead of time for your content.
  • Constant Contact is a great choice for the Non-tech savvy folks out there. You can have your blog up and running in no time, as Constant Contact will host it for you!
  • All Blogging plans include a free SSL certificate.
  • 60 day trial to try out the service.


  • Limited integrations
  • The number of third-party plugins, and support for them, is small.
  • Exporting your site from Constant Contact website builder to another platform is difficult and time-consuming.


Constant Contact offers more than just a blog, and there's no better way to find out which parts of their service are worth its monthly fee than with their 60 day free trial.

The $10 per month Web Builder Plus plan gives you a custom domain, free SSL certificate and 24/7 phone based support.

Constant Contact would be more than sufficient for most small businesses thanks to the wide variety of features that come with it.

Our choice for 2021's Best Blogging Platform

There are many blogging platforms to choose from, but we believe that WordPress is the best option.

WordPress impresses on all fronts, it is extremely popular with more themes and plugins than any other platform, its UI is easy to use and together with caching plugins and the use of CDNs it is high performing and scalable.


Essential On-site Optimization Tactics to Increase Conversion Rates

Source: Unsplash

The amount of traffic you generate doesn’t matter if you don’t manage to get part of that traffic to take a specific action, like generating sales, signing up for a newsletter or clicking on specific links. 

In other words, you should convert your traffic. 

A good conversion rate sits around 2% to 5%. Although this might not seem like much, note that most websites have a conversion rate of only about 0.2%. 

To calculate your conversion rate, simply divide the total number of conversions by the total number of your website’s visitors and multiply it by 100. 

If you happen to find yourself below the 2% mark, it might be time to consider conversion rate optimization.

With that said, let’s talk about some CRO tactics you need to know about.

1. Optimize loading speed 

Your website’s loading speed can play a major role in influencing its conversion rate. The slower your web pages are, the fewer people will convert. 

The first five seconds of your website’s loading time are the most important. Furthermore, each extra second will lower your conversion rate by around 4.4%. With that said, start by speed testing your website.

If loading speed is a problem, one of the quickest ways to fix it is by compressing the images on your website. 

If compressing the images didn’t get the job done, you should consider getting in touch with a custom web development company as there are a lot more things that may be slowing down your website.

2. Display social proof 

Displaying social proof can improve your conversion rate noticeably. After all, nobody wants to be the first person to buy a product or a service from you. That’s because people often seek reassurance. 

In other words, visitors are more likely to trust you if they see that other people have already tried your products. 

Over 83% of consumers make their purchase decision based on recommendations from their peers. That’s one of the reasons why displaying social proof is so important. 

With that said, you can integrate a scoring system add a review section, or even display testimonials by getting in touch with previous customers. 

Displaying the logos of the companies you’re collaborating with is also a good idea, as that will let new visitors know that your business is legitimate straight away.

3. Remove unnecessary distractions 

Having a website filled with all sorts of buttons, flashy graphics, etc., will do nothing but disperse the users’ attention, ultimately driving them away from what’s really important, your call-to-action buttons. 

Your website needs to be clear and concise. Remember that you need to direct the users’ focus strictly towards the goal you are trying to achieve, like make them buy your products or getting them to sign up for your newsletter. 

With that said, when designing your website, prioritize headings and subheadings, highlight the benefits and features of your products/services, include testimonials or reviews, and add visual elements that show people what you’re offering.

After you’ve got all of that figured out, you can think about integrating some other features, like chat bots. These sophisticated computer programs can simulate human conversation, and you use that data to increase your conversion rates.

4. Remove unnecessary form fields 

If your goal is to grow your email list, you should avoid adding too many form fields. 

Although lengthier forms might help you figure out which leads are actually worth pursuing, you may still be missing out on plenty of conversions. 

That’s because, by having too many form fields, you’re likely to scare most of your website’s visitors away. Keep the number of fields at a minimum to determine whether the leads you are getting are viable or not. 

Giving visitors some sort of incentive, like a free e-book, is also a good idea, as that will get you more leads.

5. Work on your CTAs 

Your call-to-action messages are very important when it comes to conversions. 

After all, CTAs are what get users to accomplish the goals you want them to. With that being said, you shouldn’t treat them as just an afterthought. 

Firstly, you’ll have to place them strategically. Now, at first glance, the top of the web page might seem like the most viewable position. 

However, a study conducted by Google has shown otherwise. The best placement for your CTAs is right above the fold, the part of the page a user sees before scrolling down. 

Secondly, the copy of your calls-to-action matter as well. Generic CTA copies, like “Sign-up” or “Start Trial,” won’t work as well because most people have already gotten used to them. 

Your calls to action need to stand out. Even small changes like “Sign-up for Free” or “Start Free Trial” will positively impact your conversions. 

Another trick you could use is starting with the word “Yes,” as it sheds a positive light on your offer, like “Yes, I want to Sign-up,” for example. 

And lastly, you’ll also have to think about the color of your CTA buttons. As we’ve previously mentioned, the CTAs need to catch the users’ eye. 

So, using a color that increases the contrast between your website’s background and its CTA will make it more visible. 

To make the most out of your call-to-action, you will need to do quite a bit of experimentation, which brings us to our next point.

6. A/B test constantly 

A/B testing is key for improving your website’s conversion rate as it will allow you to see which changes are effective and which ones aren’t. 

In short, during A/B testing, you would take two different versions of the same web page and see which one performs better.

For example, you could have a version with green CTAs and another with red ones. 

Now, when A/B testing, keep in mind to change only one thing at a time. Otherwise, you wouldn’t be able to figure out what changes have altered your website’s performance. 

7. Analyze your competition 

And finally, don’t forget to analyze your competition. Here’s the thing: people do their research before buying a product, meaning that they will also look at your competitors to see how you stack up against them. 

That’s why analyzing your competitors is important. To outperform them, you’ll first need to know their strengths and weaknesses and then use that information to get ahead of the curve. 

Final Words 

All in all, these have been some of the best tips that you can use to make the most out of your website’s traffic. 

Remember that often, less means more. The fewer distractions on your website and the less time it takes for it to load, the more conversions you will get. 

Author bio

Travis Dillard is a business consultant and an organizational psychologist based in Arlington, Texas. Passionate about marketing, social networks, and business in general. In his spare time, he writes a lot about new business strategies and digital marketing for DigitalStrategyOne.