How To Save An "Almost" Lost Revenue With Website Popups

If you’ve ever owned an ecommerce site, you know it can be difficult to reduce bounce rate.

You did everything right. Your website has high-quality visuals, compelling copy, and it’s optimized for SEO. Yet, it’s not enough to make new customers sign-up stay in your online store.

It happens all the time: Potential customers come but go quickly.

The result is a missed chance at conversion and a loss at potential revenue.

To solve this problem, consider using website popups.

Why Use A Website Popup?

Website popups may seem annoying—but they can be effective.

Sumo analyzed approximately 1,754,957,675 popups and found that the top 10% with the highest performance had an average conversion rate of 9.28%. Furthermore, the average conversion rate for all the popups was 3.09%.

Having a website popup gives you another opportunity to convert customers and get them along the sales funnel. As a last resort, you can use it to offer a discount, free shipping and downloadable content so visitors sign-up or make a purchase.

At the very least, an email sign-up will give your business more opportunities to get in touch with leads or prospects. Then, you can make them move along the sales funnel.

So today, I'll show you how to utilize website popups to recover lost revenue.

1. Exit-intent popup

An exit-intent popup appears before customers leave your online store.

Some people may find these popups irritating. Yet, there’s no harm in using it to reel in first-time site visitors. After all, they were about to leave your website anyway.

In fact, OptinMonster reports that an exit-intent popup could help businesses recover around 53% of abandoning visitors. Additionally, Backlinko founder Brian Dean shared that last-minute popups helped him snag 50,000 people to his subscriber list! 

Exit-intent popups have a lot of potential for your online business.

Of course, you’ll need to sweeten the deal by including free shipping and discounts. Otherwise, visitors won’t be compelled to make a last-minute sign-up.

For example, Optinmonster’s popup for Black Friday promotes its 60% off deals. What’s more, they included a countdown timer and the words “Limited Time Only” to compel customers to take up the offer.

Another thing we loved with this popup is the huge red “Claim My Discount!” CTA button. It definitely pressures customers to stay on the site and claim the offer.

2. Chat or support page popup 

Sometimes customers leave your site because they’re not entirely convinced about your offer. Sure, they’ve read the features page and pricing plans but it’s still not enough to seal the deal.

In this case, a popup that directs users to a chat or support page may be the best way to convince them to use your product. This is especially true for businesses in the B2B or tech space who sell complicated software.

Rather than a discount, a live chat with customer service or sales agent may provide them with the answers they need to move to the next step.

For example, Sumo has a simple popup that encourages users to talk to an expert. The easy-to-understand popup makes it easy for visitors to get in touch with staff members.

3. Refer-a-friend popup 

Sometimes the cost of trying a new product may dissuade customers from making a purchase.

Now, what if you could invite your friend to try the product—and both of you get a discount? Wouldn’t that be an amazing deal!

This is how a referral popup works. Basically, customers or brand advocates can refer a friend to use a product and service. If their friend makes a purchase, they can get discounts or freebies.

Unlike most traditional marketing tactics, referral marketing is perceived as trustworthy because we trust recommendations from our loved ones.

In fact, ReferralCandy found that word-of-mouth referrals are trusted by 86% of consumers, which makes it the most trusted marketing tactic. Plus, customers acquired through word-of-mouth spend 200% more than the average customer, and make as twice as many referrals.

For businesses, a referral pop-up means that you can snag two new customers, instead of just one. There’s also minimal effort required to get new customers along the sales funnel. It’s the ideal win-win-win scenario.

Here’s an example of a refer-a-friend popup from Uber. Users can get free rides or $20 off just by spreading the word to their friends. This encourages users to onboard their friends to the platform in exchange for free services.

Like Uber, most referral programs utilize two-sided referral incentives. Meaning both customers and their friends will be rewarded for the successful referral. By incentivizing both parties, businesses make it easier for brand advocates to convince their friends.

4. Thank you popup

Once your customer successfully refers their friends to your business, don’t forget to say thank you! Show your appreciation and express your gratitude. You can also use a pop-up to thank customers for the time and effort spent to successfully persuade friends and family to try a new brand or product.

For example, Glossier’s popup thanks customers for their successful referral and gives them a $10 store credit. Plus, they encourage readers to share again by providing them with a referral link.

Glossier uses the popup as another opportunity to instantly make more referrals through email, Messenger, and Twitter.

This goes beyond e-commerce though.  Tactics like this can be used by large and small businesses alike.

As Ron from One Hour Professor explains, “One of my best converting offers on my blog happens after someone has subscribed to my email list and I urge them to create an online course of their own.  I was shocked at how effective this has been, my conversion here is nearly double of any other pop-up I have.”


Popups provide you with a last-minute opportunity to connect with your website visitors. Exit-intent popups can lure people in through discounts, free shipping and downloadable content. In contrast, a chat or support page popup gives you an opportunity to get prospects through your sales funnel.

While exit-intent and support page popups are powerful, we highly recommend including referral popups in your marketing arsenal. This marketing tactic lets first-time users or loyal customers refer their friends so they can both snag the product at a discounted price. Hence, you get two or more new customers instead of just one.

Payment Gateways: How To Secure Ecommerce Transactions Safe

Payment Gateways: How To Secure Ecommerce Transactions Safe

Online shopping is extremely comfortable for both retailers and customers. In the recent decade, e-Commerce has grown significantly and continues to develop. By the year 2021 online sales will reach $4.8T globally, which is an astonishing number. It is also expected the number of online buyers will be more than 2 billion worldwide.


Many factors contribute to such significant statistics, but one of the main ones is the security of online transactions. Both clients and merchants want to be sure of the safety of their funds. And the request for that depends not only on the fact that the deal happens virtually, but because the cyber attacks are also a huge issue. That’s why high-profile specialists like Ruby engineers are always in great demand.

According to a recent report, 75% of American online merchants have suffered at least one cybersecurity failure. It is not only a problem of data breaches but also an issue of trust from customers. The statistic shows that 17% of people abandon their shopping carts because they do not trust the site and 4% leave because of the lack of payment options.

That’s why e-Commerce transactions have to be safe and use payment getaways. Usually, all digital financial operations the same steps:

  • Authorization – customer types in the payment data; it is transmitted to a merchant’s bank, client’s bank, and retailer. The main goal is to state that the payment is not fraudulent and the payer has enough funds on their account.
  • Clearance – the payment data (without CVV) is sent from a retailer to the credit card association or bank involved.
  • Settlement – the money is transferred from the bank or credit card to the retailer’s account.

What is Payment Gateway

The next question you might ask is what a payment gateway is and how it helps to secure e-Commerce transactions. As Ruby engineers would say, it is a software service that ensures the connection between the retailer and the bank or other financial institution. It is a lot like a digital cash register, the safe third party in the deal.

There are several benefits of payment gateways both for clients and retailers, such as:

  • Security. It has an in-built encryption mechanism that makes sure that all the sensitive data is transmitted and stored properly. And a merchant wants to make sure that there are no data breaches as they are quite costly. 
  • Flexibility. A retailer can route payments to different accounts. So there is no need to transfer everything at one bank, you can choose what payments are directed to separate accounts.
  • Give more payment options. The most popular gateway solutions offer several options, including major credit cards and banks, and different digital means (Apple Pay or PayPal). It is great for those who cater to a wider audience and want to make sure that everyone can choose the payment method they are comfortable with. For those who sell products internationally, it is a must.
  • Credibility. Any additional security measures make customers trust you more. And when there is mutual trust, people tend to come back. This is how a loyal audience is built.

It is not surprising that more e-Commerce companies are interested in more secure transactions and search for a Ruby developer as an in-house employee or a freelance Ruby developer. Of course, the choice of a particular technology and programming language depends on the specificity of the project, but Ruby is one of the most common ones.  

Main Types of Payment Gateways

There are several major payment gateways providers, like Stripe, Square, PayPal, Amazon Pay, and others. A retailer can use them mainly in three main ways they interact with their website

  1.     Redirect. It is one of the easiest ways. In such a case a customer clicks on the “buy” button and is redirected to the payment gateway service page. For example, if you use PayPal, a client is redirected to the PayPal page where they put in all the information. After that, they are directed back to your website. The main downside of this option is that the retailer does not control all the steps. And for some customers, an additional step is taking too long. The less advanced users can be also scared off by it sometimes, but most people are quite aware of such methods.
  2.     Checkout Integration. In this case, a retailer has control over all steps. A buyer types in all the credit card information on their checkout page, then this data is transmitted to the payment gateway through API or other integration methods. For a customer it is not seen, everything happens on a backend. The purchase and authorization take place on your website.
  3.     On-site payments. Huge corporations and international businesses often choose to handle payments directly by their own servers. It is a valid method that helps to control all the data but adds a lot of responsibility. It also increases the development and support budget, including Ruby engineers salary.

The choice of the methods depends on the business, its budget, and goals. In any case, it is essential to care about security measures.

How to Secure Payment Gateway

The importance of security in case of transactions is obvious. It is a legal issue that helps to build trustful relations with customers, attract new ones, and make sure that the business will not be affected by any possible data breaches. There are several rules on how to add security to payment gateways, such as:

  1.     Choose a credible provider to integrate the solution into your company. If you have no in-house team of developers, consider hiring a freelance or offshore team that can help to power up your company. It is not a time to cut finances on security, search Ruby programmer cost, and evaluate what you can expect for your project’s budget.
  2.     Choose a provider that has high-level in-built security measures. Whether it is PayPal or Amazon Pay, the choice depends not only on the country you are working in and the fees. The provider needs to have a good reputation, great security measures, and an amazing score of zero breaches on its side. Also, make sure that the provider is PCI compliant. Depending on the method of integration with a payment gateway service, you might also need to be compliant. Namely, in cases two and three. If you use the redirect method, all the legal responsibility is on the provider as you do not hold or transmit any sensitive information.
  3.     Use HTML protocol for your website.
  4.     Make sure data encryption is on the top. Or hire someone who can make sure of that.
  5.     Incorporate SSL and SET protocols into your e-Commerce website.


Payment gateways serve as digital cash registers and make sure the safety of customers and retailers. They use advanced encryption technology to act as a protection between an e-Commerce website and a bank or credit card association. They are beneficial for companies as they add more security and trust of customers. But they should be implemented and integrated by professionals to make sure that all the advanced measures are on.

15 Smart Reasons to Develop a Mobile App for Your Ecommerce Business


The thing is, more and more people are shopping online than ever before. Because of the internet, it is now possible for you to reach consumers any time, on any device.

That's why, as a business owner, you need to recognize that need and adapt. If you run an ecommerce business or have an online store, you need a mobile app.

Here are the reasons you need to develop a mobile app for your e-commerce business:

Shoppers Prefer Mobile Application


Today, mobile apps have become more superior than browsers. That's because almost everyone owns a smartphone these days.

Thus, it is convenient for users to access your online store as long as they download the app.

They do not have to type in lengthy URLs or log-in each time they visit your site through app development. The speed of your application is also relatively faster than other browsers.

As a result, you will bring in better user experience. A mobile app can also reinforce your e-commerce business's credibility.

Better Conversion Rate and Brand Recognition

Developing a mobile app for your e-commerce business lets you forge a strong connection with customers. That's because it allows them to engage more with your business.

Meanwhile, you can develop an informative, stylish, and practical mobile app. And by "effective mobile app," we mean an app with high-tech features that most of your customers love.

Incorporate social media into your application and let your customers talk about your products and services. Doing so will make it easier for your customers to share something about you. This includes your products and services and customer experience.

What happens is that more and more people can get to know your brand. And this can lead to an increase in app download or brand awareness.

The key here, though, is making it easy for your customers to finish their tasks. It can be creating a wish list, buying a product, or updating their payment details.

It would be great if your e-commerce app can provide a seamless customer experience.

This helps you enhance your e-commerce conversion rates further. That's because of the better your conversion rates, the higher the return on investment.

Improved Shopping Experience


An app's ability to secure both payment and delivery information makes repeat purchases a lot easier.

There are many retail businesses with mobile apps. And they were able to provide twice as much value to the entire shopping experience within six months of having an app.

Why? Because a lot of customers end up buying and spending more.

Boosts Customer Loyalty

One of the primary benefits of having a mobile app is to cultivate brand loyalty among its customers.

According to Adobe, approximately 67 percent of online shoppers with mobile devices prefer to buy through an app. This explains why an app creates a stronger connection between brands and their customers.

Now, how do you encourage people to download or install your mobile app? A smart way to do that is to offer them exclusive proposals and discounts when installing your application.

As users spend more time using your app, ensure that you offer essential business details. This includes contact information, product details, and something that will motivate them to buy.

Here are some ways you can boost your customer loyalty using a mobile app:

  • Providing users with a consistent brand value via a uniform design and layout on your mobile app, which users can depend on. 
  • Offer a personalized experience to your customers by providing suggestions based on what they bought. 
  • Use push notifications to communicate what you want to tell your audience. Tell them about the special sales and discounts that you provide, or inform them if a particular item is already back in stock.
  • You can use it to assist your customers to keep on coming back by providing them with loyalty offers, discounts, bonuses, and so on.
  • Establish an excellent 24/7 customer support between your customers and brand so that you can solve most of their queries via chatbot or live chat. 

Reduces Response Time

One of the primary concerns of a lot of internet users is how fast a mobile app performs.

The time needed for a mobile app to complete an action is a lot quicker than websites because apps store parts of their data on the mobile device.

Although these apps connect with servers as other websites do, it takes less time to send the data. Mind you, a mobile app can reduce data transactions for up to ten times compared to connecting with a browser.

Apart from that, mobile apps retrieve data a lot faster.

Also, users can already set their default preferences in an app, allowing the app to load only that customer's content. This will enable users to save a lot of time and be proactive.

Better and Enhanced UX

How you present your store with your target customers can either make or break your sales. The moment users access your site; they want the navigation to be easy. That way, it will be easy for your customers to find what they are looking for.

Although mobile apps are restrictive when it comes to the layout, this is something that you can use to your advantage.

Here's the thing: Most mobile screens do not allow irrelevant banners and buttons in the layout. This means less disruption to the customer experience and excellent user experience.

Without distractions, customers can proceed to their checkout page with ease. This can lead to customer loyalty and repeat purchase since you can provide an easy e-commerce transaction.

Improves Customer Care Experience

With the help of mobile apps in e-commerce, you no longer have to count on a customer representative to offer you top-notch customer service.

Instead, you can use an FAQ page or showcase customer testimonials.

Nonetheless, you can train and deploy online customer representatives. And then, you can provide instant messaging and live chat options.

This makes it easy for your customers to reach out to customer support if they need help. And a retail app allows you to offer 24/7 customer support, which improves customer care services.

Be Visible to Customers at All Times

According to data, average Americans spend two hours a day using their mobile device.

Sure, they have plenty of mobile apps. But that does not mean that they do not need to unlock their device and browse through it to find what they need.

Thus, you can take advantage of "being in the way." Because in case you do not know, people tend to recall most texts and images that they come across, although not deliberate.

Create a Direct-to-Customer Marketing Channel

A mobile app can serve a lot of functions. You can share general information, connect users, or ease their purchasing decision.

One of the benefits of having a mobile app is having all the information you want to provide your customers with. That includes promotions and special sales, which are already at their fingertips.

You are a lot closer to getting interaction with push notifications. You can also remind your customers about your products and services whenever it makes sense.

Provide Regular Updates via Push Notifications

Texts can be, at times, feel intrusive, overlooked, and even considered spam.

Luckily, mobile apps have built-in technologies that usually send push notifications. This push notifications provide a gist of what the entire message is all about. Thus, it will entice your users to tap the notification to get the whole news.

This explains why push notifications can be an unobtrusive yet attractive way to send a message to your customers. That's because it can catch a users' attention and entice them to explore things further.

You can also use push notifications to send reminders or instant messages to customers.

Higher Average Order Value

As mentioned earlier, mobile apps help boost conversions and increase brand loyalty. It can also help reduce shopping cart abandonment.

But let's delve a little deeper with the conversions, especially the average order value.

Do you know that mobile apps generate 140% more revenue than most mobile sites? And apps generate 130% more revenue compared to desktop websites?

The reason for all this is a combination of the points that we have mentioned in this post.

Create an Advanced Marketing Strategy

Because of enhanced mobile apps functionality, many retailers can track user interaction better. They can even get in-depth analytics! 

Having this kind of customer data allows you to put advanced systems in place. This includes personalized content that can help boost your conversions.

And since many apps have smartphone-based features, you can engage and interact with your customers. Moreover, you can make it easy for your customers to share their experience.

For instance, they want to take a photo of your product. All the customer needs to do is open his camera app and tap the shutter button. This is possible while your e-commerce app is running in the background.

Another way you can enhance user engagement is to incorporate a voice recognizing function. This allows users to navigate through the menu or subscribe to your newsletter with ease.

For instance, you have a built-in GPS in your app. This enables you to track a customer's location and then point him to your nearest store location.

Data Gathering and Analytics


A mobile e-commerce app allows you to gather and track customer interaction. You can then use it to provide valuable information about customers. This includes the buyer's persona, feedback, reviews, purchasing behavior, and performance.

Mobile apps are also a great way to understand your audience better and analyze customer and market demands based on their needs.

Doing so allows you to update your products based on consumer demands. You can also develop customized content, create marketing campaigns, and build an advanced marketing strategy.

Contactless Payments

Do you know that personal smartphones can now replace credit cards and cash? That's because of contactless payment technology.

Payment apps will provide users with speed, ease, and security. Users no longer have to take out their wallets to get money, credit card, or banknotes during checkout.

All they need to do is place their phones at the phone terminal, and that is it.

This has become more relevant, especially now that the COVID-19 pandemic is still rampant. Due to the pandemic, people avoid touching things as much as possible. Hence, contactless payment helps reduce hand-to-hand contact.

Helps You Gain a Competitive Advantage

Without a mobile app, your e-commerce store will be at a disadvantage.

Why? Because more and more people are shopping through apps.

It will be a matter of time when the number of retail and online shoppers reduce.

That's why being an early mover and building your e-commerce app will help you gain a significant advantage over your competitors.

When your target customer needs to choose between you and your competitor, your app can compel them to stay with your brand.

Also, each time a user visits your site, chances are, they want to have that "Amazon" experience. Now, if you could not meet that expectation, you would not give them enough reason why they should shop from you.

Now, the best way for you to replicate this kind of experience is to build a mobile e-commerce app.

If you are still doubting, here is something that you should think about. Although a mobile app will provide you with a competitive edge today, chances are, it will not last forever.

In the next couple of years, almost every e-commerce store or brand has developed a mobile app. Thus, it will work to your advantage if you create one now.

Doing so will provide you a headstart before everyone decides to join the bandwagon.

The Key Takeaway

There is no doubt that a mobile app can help boost your e-commerce business with the reasons stated above.

That's because you can expand your customer reach and provide a seamless shopping experience. When done right, your e-commerce app can lead to customer loyalty and boost sales and revenue.

If you need mobile application development for AbanteCart, any other eCommerce platform or other type of mobile application, we can help. Learn more

How To Make Your eCommerce Business Ready For International Sales

With projected annual revenue of 2,411,638 million USD in 2020, the worldwide eCommerce market is going to explode. According to Statista, that’s a growth of 25,6% in contrast to 2019.

However, many eCommerce business owners miss out on the opportunity to sell their products all over the world. They sell them on different channels like Amazon, Instagram or eBay - but they don’t sell them globally. 

Reasons are often expenses and problems with logistics and cross-border shipping, duties or taxes.

But offering your products all over the world is the absolute easiest way to grow your business fast.

If you want to know how to make your online store ready for international sales to make more money in the long run, you’ve come to the right place.

In this article, I’ll show you what you can do to make your online store ready to expand into other countries.

Make sure your payment processes work

If you want to sell your products through your eCommerce store internationally, make sure to support every payment method. While Paypal, Visa, Master Card, etc. are standard payment methods in these times, add more methods to your online store like Apple Pay, Amazon Pay or bank transfer.

However, in terms of payment methods, you’re limited by your eCommerce software. Fortunately, most software like Shopify or BigCommerce provide necessary payment methods to expand globally.

When you want to sell your products in other regions, make sure to check currency conversion fees and other fees of your payment providers. In some cases, currency conversion fees can eat up your whole profit.

Finally, here’s an infographic showing the most popular payment methods of eCommerce shoppers in 2019. It is clearly visible that digital wallets are the most popular payment method.

payment methods

Translate your online store into different languages

In other countries, there are other languages. Accordingly, if you want to expand your online store into other countries, your best bet is to translate your entire site into the respective languages.

But you shouldn’t only translate your online store into different languages - means category pages, detail pages and so on. You have to translate your entire blog into multiple languages to increase your organic search visibility.

Translating your blog posts into different languages is an easy way to double your search traffic in no time. Famous Online Marketer Neil Patel claims that he was able to increase his traffic by 47% through translating articles from English into other languages.

Just imagine what a 47% increase in traffic would mean for your online business - it would mean that you would make 47% more money. 

Wouldn't that be awesome?

Open different stores in the regions you want to target

When you want to expand your online business around the world, there are always a few regions that are more important to you than others.

If you use software like Shopify, you’re able to open a new online store in the countries you want to target.

This has two significant benefits:

  • Customers can shop in your online store and pay with their currency, which is much better for you and the customer - there are no currency conversion fees.
  • You can increase your worldwide search visibility on Google.

Whenever you want to make your online store ready for international sales, check whether it is worth opening a new business in the countries you want to target.

Identify new audiences

When you go international, you enter a much larger market with lots of diverse audiences.

You need to do audience research to find out how to reach your audience in different countries. Check if there are changes in behavior and interest that would improve your targeting. 

If you run paid campaigns on Facebook, you need to identify new audiences and set them up within Facebook Ads Manager. Targeted campaigns lead to high click-through rates, which lead to a low cost per click. This will significantly increase the ROI of your Facebook Ads.

But audience research is not only relevant for Facebook Ads. 

You should also do research regarding the translation of your blog posts. Some topics may not be relevant to other countries. In this case, it would be a waste of time to translate an article, because nobody will read it anyway.

If you are expanding, be aware of your target audience and get your marketing running.

Labeling requirements

Depending on which products you sell in which countries, you may need to make changes to your labeling. 

Especially if you sell packaged consumer goods, you must pay close attention to the labelling requirements.

What you need to do is research all the essential labeling requirements of the region where you want to sell your products.

If you only need to make a minor change, you may want to change your entire labeling. If you need to make extensive changes, you can create a new label for that specific region.

Manage landed costs

Landed costs are the total amount of money needed to deliver a product from your company to a customer. They include shipping costs, duties, taxes and other fees.

It is really important that you know the landing cost for each region in which you sell your products.

If landed costs are too high in one region, it is not a good idea to offer your product there.

Imagine that your product costs $20, but your landed costs are $30. In this case, a customer will never buy your product and will look for another company where he can get a free delivery.

Most shipping providers offer tools to calculate your landed costs, so make sure that these costs are not too high. If you have a large order volume, you can also negotiate better shipping rates with your carrier.

Tell customers the correct delivery time

It is clear that the delivery time increases as the distance to the final destination increases. If you want to ship a product from California to Colorado, it takes much less time than if you want to ship it from California to Europe.

Everybody knows this - and for most customers, it's not a big thing. But you need to give your customers accurate information and let them know about the correct delivery times.

If you tell your customers that the delivery time is 2 days, but it's actually 10 days - they will be very dissatisfied.


Different countries have different regulations for handling returns.  

If you want to go internationally you've to update your policies for each region to see how the refund process works.

In addition, there are different consumer behaviours that lead to different return rates in each country. 

Here’s a graphic showing different return rates of different European countries:


Use this knowledge to design your policies so that they work with your business.

Customer service

When you start selling internationally, you should deal with customer service for different time zones. 

A customer in Germany is six hours ahead of the East Coast. So he only has the opportunity to call late in the evening after work, if you only offer customer service in the US. 

If you want to sell your products internationally, you should provide customer service for different time zones.

You can use virtual assistants to solve this problem.


eCommerce is a great business opportunity. If you have a business and do not yet sell through an online store, you should start doing it. If you already have an online store, try to go international. Anyway, if you want to go international, then consider the things mentioned in this article

About the Author

Moritz Bauer is a digital marketing specialist. He writes about Fulfillment by Amazon on his own blog smartminded. When he’s not in front of his laptop, he’s out to have some nice food with his friends.