E-commerce Proxy Advantages for Businesses and Individuals

The internet has become a powerful tool for businesses and individuals, but it also presents new risks. With the rise of e-commerce and the growing number of cyber attacks, your business or personal information may get into the wrong hands if you don't take certain precautions, like using a proxy. 

How E-commerce Proxies Can Help Your Business

Let's look at some ‌ways in which proxies can enhance a business' online experience. We'll also discuss how you can use them to block fraudsters who try to steal identity information or money from your e-commerce websites. 

Research Anonymously  

Price monitoring is among the tactics you can use to stay ahead of your competitors. However, some websites will block your IP address if they realize you're secretly monitoring their products. Fortunately, you can use proxies for price comparison and other competitor research strategies while maintaining anonymity. 

Let's say you have a website for a business you want to learn more about, like its products, contact information, staffing, and so on. The best way to mine such information would be by using a proxy tool to hide your IP address. That way, no one will know your identity; you could be a regular client of the company! 

Reach International Markets

One of the most common uses of proxies is to get around country restrictions. For example, suppose you're selling clothes in the US but living in France. In that case, a proxy can allow you access to your US site from France without having to worry about getting blocked by geo-restrictions. A proxy also gives you an easier time reaching international markets from the comfort of your home or office. 

Secure Your Data  

Data security is as important when running an online store as it is when browsing the web directly. If your business has an online presence, you could risk losing customers and revenue through data theft or hacks. This can happen if someone steals your customer information or hacks your server. 

The best way to secure your site and protect yourself against such risks is by using proxies with strong encryption features. With a proxy, cyber attackers will find it difficult to swipe sensitive information like credit card numbers and financial records. 

Proxy Benefits for Individuals

Individuals can also use proxies to keep their browsing habits anonymous. Some opt for premium while others use the free versions, but it's always smarter to go for reputable vendors for heightened security. 

Save Money When Shopping Online

Have you ever wondered why a cookie policy pops up when you visit a site for the first time? Retailers use cookies in different ways. Some use them to determine prices for different people, while others utilize them to target ads based on browsing activity and location. 

Almost all e-commerce websites use the same strategy when pricing products. You're likely to pay more for an item if you're from a strong economy or if a retailer thinks you can cough up such an amount. The same concept applies when you search for an item several times. Fortunately, you can use a proxy to hide your actual IP address and appear like you're from a nation with a weaker economy.

Access Geo-restricted E-commerce Stores

Some e-commerce sites don't allow sign-ups from certain countries. For example, eBay blocks sellers from Cuba, Syria, and several other countries. If you're from a geo-restricted area and want to access eBay, you'll need a proxy.

However, be careful about legal issues that may arise. Whether bypassing geo-blocks is legal depends on the policies of your country and the target website. 

Enhance Website Performance  

Most proxies offer caching technology, which results in super-fast website loading speed when dealing with similar requests. Even if your hosting provider has slow servers, a proxy will optimize your site's loading speed. Remember, proxy providers have proxies in many countries, so they will direct your data request to a nearby server for quick results. However, each proxy type has something that sets it apart from the rest. If you need excellent performance, a residential proxy might be the best option.

Proxies Are the Future of the Internet  

With their many benefits, proxies are a great asset for any business or individual. They offer the anonymity and security you need when scraping data, shopping online, or even browsing casually. 

If you run an e-commerce website, proxies will enhance competitor research, safeguard your privacy, and boost your site's performance.

Ecommerce Link Building: Tactics That Work

It is a well-known fact that Google considers the number of backlinks a website has. It works like a ranking signal. The more backlinks a page has, the better it will be ranked on Google. 

That's why one of the main priorities for SEOs is link building. 

However, when it comes to eCommerce - link building causes difficulties. 

Why does it happen? 

The thing is that there are not so many opportunities to acquire links to product or category pages. 

In this post, you will get familiar with link-building tactics for eCommerce sites. 

Let's get the ball rolling. 

  1. Product feedback technique

This technique is pretty straightforward. 

How does it work?

Go to Google and search for "best [product type]" pages. Google will suggest a list of all blog posts that list products related to your eCommerce business. Afterwards, you reach out to the authors of these posts and ask if they would like to test your product.

The idea is to ask the authors to feature your product if they liked it. 

As a result, when you get your product mentioned, you will acquire a link back as well. 

How to use this tactic successfully? 

First and foremost, your eCommerce product must stand out from the crowd. And if bloggers don't think that your product is worth being featured in their content, they won't feature it and provide the link. 

The next step is to move forward with brainstorming product categories you want to boost with the links. Then explore the best product listicles related to your product category on Google. 

Find the most promising opportunities and reach out to the authors of the posts. Don't offer a direct link exchange. Google can penalize for this. Instead, offer to test your product. If the product is a bit hard to send for review (like a guitar), you can provide the author with testimonials of the existing users of the product. 

  1. Unlinked mentions

Unlinked mentions are mentions of brands, products, and services that don't link back to the source website. For example, a mention of Lee Cooper watch but there is no link to

It won't be hard to find unlinked mentions due to these reasons:

  • The author of the post is already aware of your product (brand) and will more likely insert a link

  • The author likes your product and will link back for sure

Everything seems so easy, right? 

The only trouble here is to find these unlinked mentions. 

How to do it? 

It will be time-consuming to find unlinked mentions on Google manually. Thus, you can speed up the process with the help of one of the SEO tools like Content Explorer from Ahrefs. 

Type your product/brand name in the search bar and click the "Highlight unlinked domains" tab. Afterwards, copy/paste your domain and rip the benefits. 

As you can see, this product request has lots of unlinked mention opportunities. Thus, it makes sense to filter them down to get the most promising ones. Choose the sites that have DR60+ and drive a good portion of the traffic. 

The next step is to get in touch with the author of the post. Don't ask about link placement directly. And the chances that such a request will be satisfied are dim. Instead, ask for a link for the page that makes contextual sense. Plus, you should explain why it would be useful for the audience as well.

This link building tactic doesn’t require using any additional services or techniques. You can, even, avoid using any creative automation processes doing this type of link building. 

  1. Guest post updates

Guest posting is one of the most legitimate ways to promote your business and acquire links. However, it requires lots of things to do. 

When you have an eCommerce business, there are not so many topics that you can cover across third-party blogs. What's more important, it makes sense to promote your products on niche-related eCommerce platforms

Nevertheless, dozens of posts go live every day that might feature products similar to your ones. Hence, your goal is to explore newly published (and outdated) guest posts and try to build links from there. 

How to find these guest post opportunities?

You can use a tool from Ahrefs called Content Explorer. Just use the following search commander

"topic" -title:"topic" title:(2022 OR 2021 OR 2020)”

For example, you sell smartphones and want to build more links for your blog post on new models of iPhone. Type it in Content Explorer. The tool will list pages that mention "iPhone" in the text. 

Since the report suggests a huge number of pages, you should filter them down. In the screenshot above, a few filters have been applied:

  • Referring domains filter to a minimum of 50

  • DR from 60 to 85

  • One page per domain

  • Sort results by "Domain Rating"

Now, skim through the pages and pay attention to how much traffic the pages drive. 

Finally, reach out to the webmaster (or the author), and ask to link back to the product. What email pitch should you use?

You can use the following pitch:

"Hey [first name],

It's Sergey here. 

I noticed you haven't updated your list of top cool tech gadgets in 2022. I believe that your list lacks [brand name of the product]. 

Besides, this list update will help drive traffic to the page. Therefore, both of us will benefit from this cooperation.

How do you like the idea?

Please, let me know your thoughts.

Thanks. "

Keep in mind that if you want to make your outreach more effective, you should automate it with the help of email marketing service

  1. Publications of curated statistics pages

Bloggers and journalists are fond of statistics. They refer to it in their content pretty often. Thus, statistics pages that list different facts and figures about certain things tend to attract backlinks.

Therefore, you should publish lists of curated statistics related to your products. 

How to do it?

First and foremost, you need to figure out what statistics people are trying to find. Ahrefs' Keywords Explorer is the tool that will help with this. 

Enter a search request related to your eCommerce business. Then, click the "Matching terms" report. Use the filters by adding such words as "statistics", "facts", "stats", etc. to the "Include" tab.

Review the list and find opportunities that would work. For example, "whey protein powder nutrition facts" seems like a nice choice for a statistics page. 

To see if people are interested in this topic, you should review how many referring domains top-ranking pages have in the SERP.

This topic is quite popular. It is worth your time to create a statistics page for this. Eventually, this way of link building helps promote your product. And you will be able to increase conversion rate for your eCommerce site. 

To Sum Up

Ecommerce link-building is a difficult task. It is much easier to build links to content pages and homepage. People link back to the source of trusted information to help their audience dive deeper into the topic in question. 

Product pages of an eCommerce site is a whole different kettle of fish. It is always a challenge. Anyway, these four link-building tactics can help you out. 

If you think this post lacks more eCommerce link-building tactics, feel free to share your suggestions in the comments. 

How Website Translations Can Maximize Your Omnichannel Customer Experience

According to Superoffice, when surveyed 1,920 business professionals about their top priority in the next five years, about 45.9% reported that they would prioritize customer experience (CX).

It's not a surprise because, in another study by Walker Info in 2020, 86% of respondents said they would pay more for better CX.

One way of enhancing your CX is by maximizing your omnichannel strategy that centers around the CX principles. Today, we'll discuss how website translations can improve your Omnichannel's CX and maximize it to increase retention from international customers.

If you want to learn more about this, then keep on ready!

Why Should You Enhance the CX in Your Omnichannel Strategy?

Before anything else, let's first discuss what Omnichannel is? It's an approach in eCommerce wherein you create a seamless buying experience for your customers through multiple channels. In an omnichannel approach to your eCommerce sites, you will have to integrate different channels that promote, communicate, and distribute your brand's products and services to your customers.     

Now when defining what omnichannel CX is, it mainly focuses on how you approach CX in your omnichannel strategy. For example, identifying the needs of your customers and addressing them accordingly.

We've listed a couple of data and facts omnichannel CX you should consider when implementing website translations in your strategy:

  • About 88% of companies have heavily invested in CX, making competition harder over the years. (Deloitte)
  • Of the top 10 million websites, 60.4% of the content was in English, while only 16.2% of the entire population spoke that language. Meanwhile, only 1.4% of the same top websites were in simplified Chinese, even though 14.3% of the world's population speaks this language. (Visual capitalist)
  • More than three channels in a campaign saw a 287% increase in purchases compared to single-channel ones. (Omnisend)

The data presented shows that many companies prioritize boosting CX and omnichannel potential in eCommerce sites. However, many eCommerce businesses fail by incorporating website translations in their omnichannel CX strategies to make their experience simpler and more engaging.

How Website Translation Plays a Crucial Role in Omnichannel CX

Besides your competitors not prioritizing the cultural and linguistic aspects in omnichannel CX, there are several reasons why website translations should be your top priority when planning to increase your interaction with international customers.

Data Reportal reported that about 33.3% of international users that are of a working age use translation tools as they search online. The major disadvantage of overlying online translation tools in making your eCommerce content available in another language is that it's most likely to mistranslate the meaning of the text.

If you were to work with professionals specializing in website translation services, they would create SEO-friendly multilingual content that would make it more accessible on their search engines while ensuring top-quality translations convey your brand's message. Relying on Google Translate and other online translation tools doesn't optimize your eCommerce sites and doesn't enhance your overall omnichannel CX strategy.

Your international users deserve the best CX from your eCommerce, and mistranslations and cultural inconsistencies will disrupt this immersive flow. Because of this, when you're planning to target a specific market, part of your strategy is preparing and utilizing techniques based on their cultural and linguistic preferences.

5 Point Questions for Creating an Omnichannel CX for Your Target Users

To get you started in creating the right omnichannel CX strategy for your target users, we've listed a few questions you will need to answer as you plan your strategy.

1. How well do you know your target users?

There are various reasons you're planning to enter international markets, like fewer competitors and increasing profitability. But if you're planning to gain more customers, you will have to identify your new audience, depending on your market research and way of creating a buyer's persona.

This process will take some time as you might have to conduct surveys to identify market gaps and do competitor research. It will help you understand where you can pinpoint what parts of your business's operations and marketing strategies need improvement.      

In knowing more about your users, you can provide better services and instruct the website translator on how you would like to best accommodate your customers on your site.   

2. Do you have the experts to integrate the changes to your eCommerce site?

Often the reason why many eCommerce sites fail to enter and integrate into another market is that they haven't collaborated with experts. These experts could be eCommerce marketing experts, website translation services, local consumer behavior specialists, and content creators.

Collaborating with experts in being part of the planning and integration of changes in your omnichannel strategy will ensure that changes are successfully implemented to increase the user engagement of your target market.   

3. What social media platforms do they usually use?

The usual reason why many online businesses fail to maximize their social media accounts is largely due to not knowing which social media platform their target audience is more active on. Social media platforms allow you to have more direct contact with your customers and foster a relationship with them.

If you're not updated on the latest trends on social media and don't know where your customers are flocking towards, your omnichannel strategy is in danger of becoming obsolete. Each market is specific, that's why you should also know which social media metrics are important to track. For example, two years ago, Youtube was the top social media platform in Germany, but recently Whatsapp took its place. In your market research, you should identify these small nuances to not waste time and opportunity on which social media sites you should prioritize.

4. What is your multilingual content marketing strategy?

It's not enough that you created a multilingual website. You should market your eCommerce site with content in the native language and culture of your target users.

As mentioned, your most significant advantage in translating your eCommerce site is that it makes your business more accessible and geo-target oriented compared to others solely in English. So with content creators that are masters in your target market's native language and culture, you can create appealing multilingual content that's useful and entertaining. Combined with a multilingual SEO strategy, you can increase your ranking on local search engines where your users can easily find.

5. Is your eCommerce site ready to accept payments and delivery to your target market?

As you know, each country has its preferred way of sending payments and delivery systems. The challenge of creating an omnichannel CX for your international customers is integrating various payment and delivery methods that would efficiently get them to purchase your products and avail of your services.

One way of ensuring that your international customers have access to your brand's products and services is by having it across multiple marketplaces, which resolves some of the payment and delivery issues in catering to your target market.

So during your market research period, look into the kind of delivery and payment options your target customers use and decide what you will include in your omnichannel strategy as it will make integrating it easier than adding it later.

Final Thoughts

Creating that customer experience where the customer is in a state of "flow" as they navigate your eCommerce site is easier said than done. Omnichannel CX is your best bet in increasing your site's conversion rate, and by incorporating website translations, you can make a lasting impact on your international customers.

Top 10 Practical eCommerce Strategies to Boost Sales

So, you spent time and energy building the perfect eCommerce store, all of your items are trendy and attractive, yet you’re not satisfied with your sales. You should know that building a perfect website is only your first step and the beginning of your journey. Coming up with strategies to increase your eCommerce store’s potential is the next step which is what will put money in your pocket. 

It’s not as hard as you might think. So don’t give up and keep reading to find out ten strategies that can help you boost your eCommerce business’ sales. 

  1. Track Your Website’s Visitors 

The most effective strategy eCommerce business owners implement to boost sales is using a website visitor tracking tool. These tools offer several services based on customers’ behavior which help you understand their wants and needs. One of these tools is WatchThemLive

With WatchThemLive’s user tracking, you can get valuable information about users, such as their session recordings, country, device, operating system, page views, etc. All of this information helps you understand your customers better and optimize your website according to it. 

  1. Don’t Underestimate the Power of Email Marketing 

Many businesses assume that email marketing is dead and people no longer check or pay attention to their emails. But, the thing they don’t know is that they’re losing revenue every minute they’re not implementing email marketing strategies. You may be asking how can I gather users’ emails in the first place? You can gather email addresses using pop-ups or sign-up forms. Then create strategies that work in your business’s favor. For example, segment your customers and send personalized emails to increase your open and clickthrough rates

  1. Target the Right Audience 

A very solid reason why you can’t generate sufficient sales as an eCommerce business is that you’re targeting the wrong audience. You may spend time and money on advertising, but the results are nowhere near good. That’s because the people you're targeting are not interested in your services and products. Invest in the right target audience and find them on social media platforms they spend the most time on. 

  1. Try to Reduce Cart Abandonment 

Shopping cart abandonment is really frustrating for businesses because when a user adds an item to their shopping cart, it only means that they’re interested. When they leave it, it means that something has stopped them from purchasing the product. The reason might be high shipping prices, the delivery taking too much time, a complex checkout process, etc. So you should find the reasons for your high shopping cart abandonment rate and remove them as soon as possible.

  1. Gain Customer Trust 

Even if you have the best website design, write the best content, and offer the best products and services, you won’t make any sales if people don’t trust you. To gain customer trust and brand awareness, you should display your company’s values, create strong customer relationships through social media, email, or other channels, and show customers empathy. You can also create a business account on Instagram and increase your follower base because having a social media account with lots of followers can help your audience trust you completely. For this purpose, you can use an Instagram growth service

  1. Optimize Your Website for Mobile Devices 

Statistics show that more than half of people use mobile devices to shop online; that is why you have to optimize your website for mobile devices if you don’t want to lose revenue. This number is increasing day by day, so make sure to not only come up with strategies to make your website mobile-friendly but optimize it for all the other devices such as tablets as well. 

  1. Perform A/B testing 

In order to find out what elements can impact your conversion rate, you can perform A/B testing. A/B testing allows you to test two variations of a variable to understand which one performs better. For example, you can test two variations of your CTA placement, page layouts, headlines, etc. With A/B testing, you can create a better customer experience, ultimately leading to more sales. 

  1. Add a Live Chat Button to Your Website 

41% of people prefer live chat support to other methods such as phone or email support. This customer support method has the highest customer satisfaction rate. Don’t get me wrong, you still have to put a number on your website if you want to gain customer trust, but live chat is the best way to communicate with your audience since it’s effortless for them. 

  1. Provide Multiple Payment Methods 

One of the major reasons for cart abandonment is the lack of several payment options. You have to support debit cards, credit cards, PayPal, etc. On top of these payment options, one proven method to increase sales is the “buy now, pay later (BNPL)” method. Some companies like Klarana use this method, and their sales increased drastically. However, keep in mind that you have to tell your customers that you also support this kind of payment, don’t introduce it only on your check-out page. You can introduce it in your ads, headers, or wherever it will be visible.

  1. Use Testimonials and Customer Reviews 

Most customers refer to other people’s reviews before purchasing a product. Users won’t trust you if they don’t see other people having good experiences using your product or services. So try to include customer reviews on your product pages, checkout pages, or anywhere that will attract the customers’ attention. You can also use testimonials on your homepage to display how people enjoy your solutions. 


The process of boosting your eCommerce store sales is ongoing. This means you don’t have to test out all the options on this list at once. Use each at a time, and keep this up.

Let me assure you that this is not as hard and time-consuming as you might think and there are many tools that can help you in your journey. 

In this article, we explained 10 strategies to help you increase the number of your sales. Keep testing, and keep improving.