9 Common Reasons Why Your Ecommerce Website Has a High Bounce Rate

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Does your ecommerce site have a high bounce rate? If you want to lower it and improve your conversions, be aware of these common reasons for a high bounce rate.

Your ecommerce website's bounce rate is the percentage of people who land on one page and exit your site before visiting any other pages. In some cases, this might be ok. They might get all that they need from a single page, such as a landing page or blog post. But with an ecommerce site, you most likely want your users to go to more than one page. Even if they land on the product page for something they're looking for, you should still see that they have gone through the payment process and perhaps looked at some other products too.

If your site has a high bounce rate, bringing it down should be a priority. There are some common reasons for a high bounce rate, and some key steps to reduce it.

1. Slow Site

Speed is a crucial factor for any website if you want to make sure that your visitors don't leave immediately. They don't want to wait for pages to load so if even the first page they land on takes forever to load, they're probably going to leave. You need to check that your site is speedy to use and will load quickly on any device. You can use a number of tools to check the overall speed of your site and how quickly individual pages load too. Your site could be slowed down by various things, including having too many elements on a page.

2. Lack of Mobile Responsiveness

The use of mobile devices is greater than ever, having overtaken the use of desktop and laptop computers in recent years. That means that a lot of people are going to be accessing your site using their phone, tablet, or another mobile device. Your site needs to look good and work well on these devices, which means it needs to be responsive to different screen sizes and browsers. Make sure your site has a responsive design.

3. Misleading Search Engine Information

When people search for something specific using a search engine, they expect the titles and descriptions for pages to be reflective of what they're searching for. They also need to match the content that the user will find when they click on the page. If your meta title and description don't accurately represent what's on the page, visitors can immediately turn away because they haven't found what they wanted. Not only that, but they might see your brand as untrustworthy. Check that your meta titles and descriptions match your page content.

4. Poor Content Quality

If your ecommerce site has poor content, it could put off users. Whether your blog posts aren't very good or your product pages have poor images and descriptions, a quick glance could be enough for someone to decide they would rather look elsewhere. When you're designing your site, be sure to have quality content to offer your audience. A custom ecommerce web design service can ensure you get the look right, but you should also work on providing valuable content to your site's users.

5. Site Doesn't Appear Secure

Security is a must for your ecommerce website. If you expect people to make payments through your site, you have to show that your site is trustworthy. The whole site needs to have the right security measures, and you need to offer a secure payment process too. As well as making your site secure, make sure that visitors can easily see that it's secure. This can involve displaying badges or logos for security certificates, using recognizable and secure products and services, or just explaining how you keep your site secure.

6. Bad User Experience

UX is a key factor to consider if you want to reduce the bounce rate for your ecommerce site. If your site doesn't offer a pleasant user experience, it could mean a higher bounce rate than you really want. Some things that could put people off include too many ads, bad navigation, pop-ups, and other features that are annoying or make your site more difficult to use. Try not to go overboard on any of the elements that are on your site. Focus on one or two CTAs and choose only a few strategically placed ads. If you use pop-ups, don't have them appear straight away.

7. Lack of Clarity

When someone lands on a page on your website, do they know what to do next? If it's unclear what they should do to purchase a product or find out more about your brand, they might just leave. A clear call to action is essential if you want to provide them with some kind of direction. As well as having a call to action for people who have found something that they want to buy, add some navigational cues for those who want to keep looking for something else.

8. Not Enough Product Information

A sparse product page can be detrimental to your site. You could find that you have a higher bounce rate if you don't provide enough information to convince people of the merits of your products. As well as having a clear product description and images, you can include details such as ratings and reviews. Product videos can also provide extra information about your products, helping your users to be fully informed.

9. Lack of Targeted Marketing

When your marketing isn't very targeted, it can cause problems for your site. People can end up clicking on things that aren't relevant to their interests, whether it's from an ad or a link in an email. Improving your targeting can help to improve your site's bounce rate. For example, segmenting your email list will prevent returning customers from visiting your site from an email and leaving right away. You can segment your list using various criteria that will help you to inform the right people about products that will interest them.

A high bounce rate could mean you're missing out on valuable conversions. But it can be fixed if you take steps to improve your website.

What Is a Digital Ad Trafficker & What Do They Do

In the world of digital marketing, evolving needs of the industry constantly throw up new jobs. Skills in digital marketing are therefore in high demand. With demand for those with digital marketing skills fast outstripping professional supply. One such new role is the role of the digital ad trafficker. This role has gone from being non-existent to being one of the most called-for jobs in digital marketing.

But what is ad trafficking? And what does an ad trafficker do? In this post, we’ll introduce you to everything you need to know about digital ad traffickers, what their role is, and the tasks they are involved in.

What is digital ad trafficking?

Simply put, digital ad traffickers are people who design and implement internet advertising campaigns. Hence why they are sometimes descriptively referred to as ‘online ad traffickers’. Specifically, they are charged with using ads to drive brand visibility. They will also have specific marketing objectives they need to meet with any ad trafficking campaign.

Ad trafficking itself refers to buying in top-quality traffic. And finding ways to convert this traffic into cold hard sales. This means a digital ad trafficker needs to hold skills from a number of fields and disciplines. For example, ad trafficking demands knowledge of effective online advertising strategies. It requires high-level knowledge in terms of web programming. As well as creative skills, HTML, and systems processing. And it also requires some working knowledge of the sector they are working in too.

What do ad traffickers do?

Digital ad traffickers have a specialized but varied role. This means the role will involve numerous tasks. However, there are some tasks that will likely be the bread and butter of any ad trafficking role. These include:

  • Campaign Planning

Be it on social media, through Google, or anywhere else on the internet. Planning the how, where, what, and why of an advertising campaign will be a fundamental building block of any ad trafficking role. This will include analyzing the resources available to specific companies. Understanding their objectives. And building on any previous digital marketing campaigns.

  • Implementation

Once proper plans are in place. The ad trafficker’s real work begins with implementation. This means promoting the campaign across different platforms. Carrying out A/B testing and/or other tests such as multivariate testing. And then using knowledge from these tests to improve the campaign whilst rolling it out.

  • Monitoring

Once implementation is complete it is vital for ad traffickers to monitor successes. And track failures. Indeed, failures can be as beneficial, if not more beneficial, than success stories. Given the ability to instantaneously track, measure, and analyze user behaviors and experiences. Ad traffickers stand to gain from monitoring how their campaign unfolds in real-time rather than waiting for the end to arrive before tracking results.

  • Optimization

With the learning from the monitoring process, good ad traffickers will always seek to optimize their campaigns. Live. And in real-time. So that learning from early implementation informs current campaigns. Maximizing success.

What ad trafficking roles are there?

Whilst the role hasn’t existed for long. It has fast become an essential one in the industry. And it is multiplying into a number of varied and specialized roles. These include:

  • Specialist ad traffickers in Information Products

This includes things like online courses, lectures, and programs. With online learning now a fast-growing industry. This role is vital for people to cut through the noise in a highly competitive market. Ad traffickers who specialize in informational goods help businesses in this sector improve the visibility of their courses. ANd convert click-throughs to sales.

  • Specialist ad traffickers in Social ads

With the social media industry continuing to expand and explode. This role is always in demand. Ad traffickers specializing in social ads will be skilled in maximizing returns from Twitter, Instagram, Facebook, and all campaigns focused on social media targeting.

  • Specialist ad traffickers in eCommerce

Online retail shows no signs of abating. And indeed, the high-street continues to seem more and more antiquated. This has created space for thousands of eCommerce sites to spring up. And with them comes the need for specialist ad traffickers with skills in converting eCommerce traffic into sales.

  • Specialist ad traffickers in Physical Stores

Given the decline of the high-street as we know it. Physical businesses need to find novel ways to attract customers just as much as those existing only on the internet. And just as eCommerce stores need specialists in their sector, ad traffickers with an eye for attracting people out into the real world. Or at least inspiring them to choose a store for continuing to run physical outlets. Are also in high demand.

 

  • Specialist ad traffickers in Google Ads

Google Ads has a massive reach. But it can be a complicated platform to master. Specialist ad traffickers in Google ads help people tap into this endless market by attracting and converting customers.

Summary

Whilst the ad trafficking role has only been around a short time, it has already sprouted numerous specialisms. With this broad expansion and widespread use. This varied role is packed full of opportunity and interest.

10 Tips to Reduce Cart Abandonment

Cart abandonment is a major issue for eCommerce businesses. The average online shopping cart abandonment rate can be as high as 69.57%. Or, to put it another way, there’s a chance that just one in three people who add products to your shopping cart make a purchase.

That’s a problem. The good news is that any improvement you can make to your conversion rate will result in a direct boost in profits. Here are ten strategies you can try to reduce your cart abandonment rate.

  1. Keep the design simple.

Clarity and simplicity are drivers of a seamless user experience for any website. So, keep your checkout page simple. Include key input fields and relevant information. Your website's call-to-action (CTA) should be easy to spot as well. 

Apple is a brilliant example of a brand with a straightforward checkout.

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Ensure navigation around your checkout page is easy and the page is optimized for mobile devices. To incentivize conversions, include a call to action to encourage the prospect to complete their purchase.

  1. Offer multiple payment options.

Make sure your website has a well-integrated payment gateway that welcomes multiple payment options. The more, the merrier, but don't overcomplicate the whole transaction. 

You should accept payments with the most popular from the most credit and debit card companies. The universal buddy, PayPal, is still going strong, but mobile payment apps such as Apple Pay and Google Wallet are becoming more popular, especially within younger demographics.

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The image shows how Myntra's multi-page checkout seamlessly ties their three-step order journey (cart, delivery, payment). When customers click on the checkout, they have a clear idea of their order with the progress bar at the top and payment options at the bottom.   

Pro Tip: As a seal of trust, add the logos of payment options to your page. You can also include security logos like Myntra does in the bottom left corner.

  1. Use exit-intent pop-ups.

Enhancing customers' experience is at the heart of a good ecommerce strategy. By curating a mix of off-site and on-site marketing efforts, you are sure to attract shoppers and get them to reconsider making a purchase. Using an exit pop-up is one such tactic that can help you increase those conversions. 

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An exit-intent pop-up uses Exit-Intent Technology to nudge a pop-up when an active user leaves your checkout page. That means you can seize the exact moment to catch your customer's attention before they abandon the cart. You can use gamified optin forms to increase the chance of a conversion.

 

  1. Remarket to get consumers back.

You can never go wrong with the suitable old remarketing ads tactically targeted towards cart abandonment. Facebook remarketing ads are best for targeting people who abandoned your shopping cart. Your ads act as a reminder to complete a purchase.

 

Remarketing with Google and Bing Ads is also effective.

 

When you use this option, make sure to create relevant ads. For example, offering a discount of some form might be just the incentive a person needs to complete a purchase—more on that in a second.

  1. Offer incentives based on the cart amount.

 

We all love discounts and sales. But how wisely you use them to entice customers makes all the difference! Unless you are a well-established brand, putting out significant discounts might position your products as “cheap” or “easily available”. On the other hand, a well-thought personalized strategy of promotional offers can win you more customers. 

 

With the help of pop-ups or cart abandonment emails, you can send relevant promotional deals or coupon codes to people who failed to make a purchase. That way, you interact directly with customers who showed interest but need an extra push to make a purchase.

16 Essential SMS and Rich Media Marketing Tips [with Examples] - VoiceSage

You can create a specialized team to help you with pre-sales customer support. That means you’re not relying only on bots to address your customers. Being proactive and personal in your marketing approach goes a long way in winning trust and loyalty. Your pre-sales teams can help you understand buyers’ preferences and, in turn, allow you to offer more relevant deals. 

 

But managing multiple teams can be troublesome. A simple work scheduling app can do the job for you! It helps you keep track of your resources effectively and improves staff accountability too. 

 

Always remember, there's nothing better than personalized customer service to gratify your buyers with new deals and offers based on their preferences.

  1. Be clear about the costs.

 

Nobody likes it when advertisements lie or when you see something on ads and discover quite the opposite on a website. So, always make a point to avoid discrepancies, especially when advertising costs/offers. 

One of the biggest downers for any customer is the “hidden cost” revealed at the end of checkout and ultimately results in cart abandonment. So it’s good to be transparent about your discounted deals or shipping cost across all your marketing channels. If your product has additional costs, say so from the start. Your customers will appreciate you even more for that.

Don’t sneak the hidden costs at the end of a transaction. You’ll only lose customers.

  1. Offer free shipping. 

Déjà vu alert! You might have experienced this before as an online shopper---When you fill your shopping cart at a specific price only to discover its 10x cost at the checkout. Not sure about the reason? 

 

It’s often the taxes and shipping costs. 



As a brand, you can reduce these unexpected costs for your customers by offering free shipping. In addition, look for areas on your website where the buyers can be ambushed by unwelcome news, like extra costs. 

Also, promoting free shipping on your website and app is a great marketing tactic to attract customers. That will motivate your customers to load up their shopping cart, knowing that they won’t be surprised by overblown delivery charges. 

  1. Use product thumbnails.

When you shop from an actual store (offline), you can see your shopping bag right in front of you as you pick up more items. On the other hand, shopping from a website may not give you that experience. Therefore, using product thumbnails is a good idea to reassure your customers of what they’re buying.

By putting small product snippets in the cart, you keep your buyers away from any possible distractions. When customers can't remember what they put in their cart and what else they need now, what do they look at? The thumbnails. 

 

In short, the product thumbnails help ground a buyer throughout the order process and minimize the risk of cart abandonment in a moment of apprehension.

  1. Improve page load time.

Do you know that slow websites can drop shopping cart conversion rates by up to 7%? The checkout page of any ecommerce site that takes time to load pushes impatient shoppers to purchase elsewhere.

 

So, before anything else, consider optimizing your checkout pages to be smooth and fast. There are many resources you can read to determine how to improve page load time. Some on-page technical elements can be easily optimized. For others, you might need the support of a programmer.

An example of something easy to optimize is your images. Optimizing images will reduce the size of the page and improve load times. On the other hand, optimizing your server requires more technical knowledge and is a task that is harder to complete.

  1. Include a guest checkout option.

The purpose of choosing online shopping over physical stores is to give your customers a sense of ease and convenience. It’s always best to save customers from all the hard work of filling forms, creating an account, and then authenticating it as well. 

The guest checkout option can earn you those extra brownie points by simplifying the process of making a purchase. 

 

Try to ease the checkout process as far as possible. The easier it is to buy from you, the more likely a person is to make a purchase. Focus on making your website as user-friendly as possible. 

Taking a cue from Nike’s strategy, it’s best to let your buyer decide how they want to complete the order. After all, it is the customer who is above anything else, and they love to see this for real. 

Bottom Line

Cart abandonment is something you can’t possibly avoid. You can, however, at least try to reduce cart abandonment. Build a strong CTA, offer multiple payment options, use exit intent pop-ups, and do remarketing. Don’t forget to offer incentives, be clear about costs, and endorse free shipping. Also, optimize your website for speed, include product thumbnails, and have a provision for guest checkout.  

Follow these tips, and you’re all set! 

Consider patting yourself on the back for chalking out a good marketing strategy that will help you retain customers and drive positive results.

 

Bio

Owen Jones is the Senior Content Marketer at ZoomShift, an online schedule maker app. He is an experienced SaaS marketer, specializing in content marketing, CRO, and FB advertising. He likes to share his knowledge with others to help them increase results.

 

7 Tips on How to Prepare Your Business to Meet New Ecommerce Requirements/Trends in 2021 and Beyond

The competitive landscape of ecommerce is constantly changing.  Your business must keep up to the latest trends in ecommerce industry if you want to remain relevant in the market. With the right tools and strategies, you can boost your ecommerce brand, drive traffic, and increase sales in the process.

From the latest technological innovations to the changes in customer behaviors, you must be ready to meet anything head on in the coming years. Hence, you must first familiarize yourself with what to expect this 2021 and beyond. This way, you can better prepare your business to incorporate these new ecommerce requirements and accommodate your customers’ demand.

With that, here are some of the latest ecommerce trends 2021 that you should look out for.

1. Boost in demand for online shopping

Ecommerce businesses can feel the impacts of the COVID-19 pandemic in the coming years. And while many small businesses struggled to keep their operations afloat, many have turned to ecommerce to adapt to the new normal. In fact, a study by UNCTAD showed that 52% of consumers have started shopping online more frequently than before.

This boost in demand can be attributed to several factors. For one, online shopping is more convenient and safer during the pandemic. Likewise, the shift in demographics also plays a critical role in the trend. You now cater to the needs of the Millennials and Gen Z who have grown up with technology all their lives.

With that, you should prepare to see a boost in demand for online shopping in the coming years. You need to invest in reliable tools and ecommerce platforms to accommodate the increase in traffic. Likewise, you need to optimize your digital strategy for converting such traffic into loyal customers.

2. Rise of artificial intelligence

Artificial intelligence or AI are becoming more accessible for businesses in the coming years. In fact, popular ecommerce platforms have started incorporating AI and machine learning into their respective systems. This way, they can provide smarter automations and leverage bigger data for your business. Through AI, you might not even need a marketing degree to operate your ecommerce brand.

AI does more than just streamline and improve your ecommerce operations. It can also enhance your customers’ shopping experience with your brand. For one, it can act as their in-store assistant, guiding them throughout the process and offering personalized recommendations. It can also take note of their past purchases and browsing behavior to improve their interactions with your customers. But most importantly, you can program your AI to humanize the experience of virtual shopping by replicating the same atmosphere of hospitality found in physical stores.

3. Call for mobility and flexibility

There are always some new devices in the market—from cutting-edge smartphones to tablets to smartwatches. This just shows how mobile shopping will continue to expand in the coming years. Hence, you need to make sure to optimize your ecommerce channels no matter how big or small the screens are.

User experience plays a vital role in influencing customers’ behaviors. The stability and performance of your ecommerce platforms can either make or break your brand. If you fail to meet your customers’ expectations and standards, you might end up losing them to your competitors. So you need to focus on increasing your ecommerce website’s mobility and flexibility in terms of multi-platform support. This way, your customers can continue to shop at your ecommerce store comfortably and conveniently.

4. Increased personalization

There are many benefits to providing personalized online shopping experiences for your customers. For one, it can drive sales and impact your customers’ purchasing decisions. Moreover, it makes them feel more valued as customers of your ecommerce brand. This, in turn, can help you foster deeper and more meaningful relationships with them.

Hence, one important component to consider when building an ecommerce website is personalization. In fact, this is vital if you want to remain competitive and relevant in today’s market. Fortunately, there are many tools you can use to leverage such data. One great example is AI-powered ecommerce platforms. Through AI, you can look into customers’ behaviors, purchase history, and searches and gain useful insights from such information. You can then use such information to improve relevant searches, recommendations, and interactions for each customer.

5. Create new experiences with AR/VR

Augmented reality (AR) and virtual reality (VR) are emerging trends in ecommerce. With this type of technology, you can closely simulate the experience of shopping in physical stores for your customers. For example, they can use AR to truly see the item they are shopping for. This, in turn, can influence their buying decisions and improve their shopping experience altogether.

AR and VR are great tools for ecommerce stores who sell fashion items and furniture. It helps customers visualize how the product would look like on them or inside their houses without having to see it in-person. It also helps that AR and VR technology have become more accessible recently. There are numerous software that provide such features for ecommerce platforms. So go ahead and check them out.

6. Integration of new payment methods

Ecommerce offers the convenience of being able to shop from wherever and whenever. Hence, it only follows that you give your customers different options to finish transactions by integrating various payment methods into your ecommerce platform. If you don’t have their preferred payment method, they might end up canceling their orders instead.

By offering a wide array of payment options, you can increase conversion rates and drive sales. Aside from credit and debit cards, you can accept payments through online banking, e-wallets, and other payment apps such as PayPal and Payoneer. You can even integrate bitcoin payments into your ecommerce platforms. It also helps if you can save your customers’ preferred method to streamline future purchases. Just make sure to secure ecommerce transactions by tightening security protocols within your system.

7. Focus on data privacy and security 

Speaking of security, data privacy will remain a top priority for ecommerce businesses in the coming years. In fact, a study by Trustwave claims that the ecommerce industry is the second most targeted sector for cyberattacks in the past year. Hackers, scammers, and fraudsters are all after your customers’ personal data and bank details. As business owners, you must protect your customers from unwanted advances online.

Fortunately, there are different tools and strategies that can help tighten your ecommerce’s cybersecurity. For one, you can invest in security software such as antivirus software, antimalware, VPN, and firewalls. Likewise, you should consider encrypting all data within your system especially for your customers’ bank and payment details. Most importantly, you must also ensure that your ecommerce platform itself is reliable and secure.

The future of ecommerce

Competition in the ecommerce market is tighter than ever, especially in the aftermath of the COVID-19 pandemic. To make sure that your brand remains competitive and relevant in the market, you must keep an eye out on the ecommerce future trends. From the latest technological innovations to changes in customers behaviors, you must prepare your ecommerce business for the future. You can check out softwares like Abantecart to learn more about the future of ecommerce and what’s in store for your business.