- Published: Thursday, 10 March 2022 09:46
Do you have an amazing product idea in your mind that can be sold but don't know how to sell it?
If this is your current situation, your answer is "eCommerce store". You must have heard about Shopify stores, where people visit online to buy products.
Now, being a complete beginner who doesn't know how to set up an eCommerce store and make your sales funnel template work, it’s going to be extremely tough for you to survive in this industry.
That's why we have created this post; here, we will talk about 6 tips for beginners to set up an eCommerce store.
6 Tips To Set Up An eCommerce Store
Do you know why we are focusing a lot on the right setup of an ecommerce store?
The reason is if you set up your ecommerce store in the right way, then you can easily make it work out and generate sales for you.
To set it up in the right way, follow the mentioned tips:
Find The Right Products To Sell
The first tip is to figure out the right products to sell. Let's take an example here: Assume that you can notice an excellent smartphone cover that is not branded because it does not have that much online presence or sales.
But you used the smartphone case, and you liked it; you got in touch with your friends and gave a green signal to the smartphone case.
Once you notice that almost everyone likes it, you need to figure out if it will sell in your area, city, country or worldwide?
After getting a "Yes" from your thought process, you can finalize that product for your ecommerce store.
Quick tip: You would also have to keep in mind the competitors and the pricing at the initial stage when you haven’t generated any sales yet. Also, since the users would be seeing your product image only, not the product itself, you have to make it attractive. For the same, explore tools like face swap online free, graphic and illustration designer, etc.
Finding The Suppliers
Once you have finalized the product, it's time to find the suppliers. If you have a supplier, ask them how much quantity they can offer you the products and do they have the bandwidth to provide more products if you got more orders from your ecommerce store?
If it’s a yes, then you are good to go.
To always be sure that you have enough products to sell, you can get in touch with more suppliers.
Choose A Brand Name
A brand name plays a crucial role in the success of your ecommerce store. Let's take a simple example: Assume you are selling smartphone cases and name your brand "Case it up". By reading your brand name, only people would know what products you are selling.
On the other hand, for your smartphone case ecommerce store, if you picked a brand name like "Execute", people will have no idea about your products and services.
Hence, choosing a name that resonates with your products is essential.
Pick Up The Right Platform
There are several platforms with the help of which you can create an ecommerce store. You can pick the most appropriate from them based on your requirements, budget, features you need, designs and the integrations they offer.
One of the best platforms that offer you services based on plans you select is the Shopify store; this platform's overall management and setup is also easy.
Let's come to one of the most crucial parts of an ecommerce store. You must have noticed that ecommerce stores are considering fast delivery as one of their USPs.
This is also a good point because people expect deliveries as early as possible. Because of this, you should always select the best delivery service provider for yourself.
You can get in touch with free delivery provider brands and a few local delivery service providers.
Know about their guarantees, the time they will take, and the delivery charges. Based on these factors, you should select the option that fits your budget.
Here comes an essential sector for an ecommerce store that most ecommerce business owners are not taking care of. Enhancing your store's visibility is a challenging task; if you have money to invest in paid campaigns, then it's going to be a bit easier.
But here we are going to offer you a few organic strategies that can help you gain visibility without spending a single penny on marketing:
Start a blog within your ecommerce store and post quality content on a similar niche of your products. In this way, you would be able to generate organic traffic easily.
The next strategy to enhance your visibility online is by working on your social media profiles. Start creating engaging content on social media profiles; you can also talk about your products and customers.
One tip that has helped a lot of ecommerce stores fetch a good customer engagement is by creating giveaways and challenges online. You can also work on that for better visibility.
Setting up an ecommerce store will always look complicated if you are unaware of the tips mentioned above. We have discussed several easy to implement tips that can efficiently take your new ecommerce store to great heights.