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​​How Digital Marketers Come Up with a Content Strategy for SaaS

Apart from providing superior products, SaaS companies market their products frequently through the help of digital marketers. These experts use many strategies to market SaaS businesses, and one of them is a content strategy for SaaS, which helps a SaaS business to engage potential customers, bring them into the marketing funnel, and convert them into customers in a competitive market.

The digital marketers create text, audio, and video content and share it with the target users on popular digital platforms. If you are in the SaaS business, you should understand how digital marketers plan and implement a content strategy for SaaS and make plans to work with them.

Developing a Content Strategy for SaaS

Clients who want the best content marketing results for their businesses always work with professionals in SaaS marketing. Firms like Rocket SaaS will help you achieve your goals whether your business is just starting or has been in operation for years. Here are the steps they follow to succeed in a content strategy for SaaS.

Conducting a content audit

Digital marketers start by identifying and assessing the content you already have including posts on various blogs, video and audio on media streaming channels, posts on social media, and others. This will help them know what your audience has and what is needed.

Identify the audience

They also identify the potential customers you intend to reach and essential information about them such as their personal details and demographics. This is a crucial part of a content strategy for SaaS; it will help to set realistic goals and eventually create content that resonates with the needs of the audience.

Setting goals and objectives

What do you want to achieve with your content? Do you want to increase brand awareness or drive more leads? These are some of the questions the digital marketers ask to set specific, realistic, measurable, and time-bound goals.

List interesting topics to write about

Digital marketers also identify the themes and topics that will form the basis of your content. After this, they align the topics with your goals and the interests of the audience.

Develop timelines for a content strategy for SaaS

Another important step in creating a content strategy for SaaS clients is to come up with timelines for sharing your content. This will help you stay organized and ensure that you are consistently creating and sharing valuable content.

Determine the ideal content platforms and channels

Lastly, digital marketers identify the most effective content sharing platforms and channels. This could be your blog or any other, social media platforms, email, or media streaming platforms. Some channels will be more effective than others when measured, but all are necessary for distributing your content to the audience.

Concluding Thoughts

When digital marketers come up with an effective content strategy for SaaS, it gives them an edge whether they are new or improving their operations. They use this together with other SaaS marketing strategies such as social media marketing, email marketing, paid ad marketing, and strong customer support for effective results. Most importantly, they monitor and measure results so that you can continuously improve your strategy and ensure that it is effectively driving growth for your business.

The Relationship Between SEO and CRO

The lifespan of a website depends heavily on SEO. More experts are focusing on this issue since, without it, website traffic would be significantly decreased.

The organic traffic to your website can be significantly increased by SEO efforts. That is why employing this technique is wholly worthwhile.

What does SEO involve, what are the practical requirements, and how can it increase your conversion rate? We will address your inquiries in the sections below.

About SEO

Simply said, it involves improving your website's accessibility for search engine users.

With the use of SEO, your website may get a higher SERP ranking automatically. The more visible your pages are in search results, the more probable it is that you'll draw both new and returning clients to your online store.

This is difficult development, therefore it's crucial that it achieves its long-term objectives. I'm not going to be useful in the near future.

As you can see, if you want to increase your conversion rate, you must do this crucial step.

However, how does the process operate?

Simply said, it involves improving your website's accessibility for search engine users.

There are three different categories of SEO activities:

- Technical

- On-site

- Off-site

Search engine optimization for your own website entails taking into account the page's content, the website's structure, the availability of keywords, and even the load time.

On-site SEO is significantly influenced by these factors.

Links from outside sources are crucial for off-site SEO. An effective practice for this is creating linkages.

Make sure the partner website's theme is the same as yours, regardless of whatever website your link is on. Additionally, it doesn't matter where your URL is placed.

Being featured on a real estate website is unfortunate if your main keyword is "conversion rate" or "conversion funnel."

But why are these links so important? Websites are connected through a kind of Internet network known as URLs. For instance, Google will judge you if it finds a worthwhile and helpful page. Why else would he bring you up if it weren't the case?

As you can see, learning SEO is a difficult skill. It's also challenging to write a comprehensive blog article on it.

But let's go to work first. How may it help you improve your conversion rate?

Increase your conversion rate with SEO

These two concepts can be used interchangeably. In other words, if you carried out your SEO properly, your conversion rate will increase, and if you carried out your SEO badly, it will either remain the same or decrease.

In reality, though, this isn't necessarily the case because it might also rely on:

- Competitor behavior

- The difficulty of the keyword you chose

- How fierce is the competition for that particular keyword?

- User experience optimization for your website

- Your website's organization

We could go on forever, but you get the point. SEO won't help you increase your conversion rate over the long term. But it may be a really solid starting point.

We'll now disclose the secret you need to conjure:

- Quickly loading

- Utilizing long-tail keywords and excellent content

- Good CTAs

- Improved webpage

Let's take them one at a time.

Content

Knowing your visitors' characteristics will help you identify your target market. You may utilize preliminary analysis, like heatmaps, to figure out what data they are actually interested in.

You should post more of this kind of material if your target market is middle-aged dog owners who are particularly interested in dog food.

Your conversion rate could increase if you provide your target audience with genuinely useful information. People will visit your website more frequently as a consequence.

Furthermore, it's a fantastic tool for locating new keywords that are more SEO-friendly than the ones you've been using. Finding simple keywords with lots of traffic and little competition is not difficult.

This enables you to rank at the top of the search results quickly, increasing your conversion rate naturally.

Loading speed

Your site's load time is one of the most important aspects of any SEO campaign. On-page and site abandonment are significantly impacted by loading time.

If a website loads slowly, visitors will leave, which explains why your conversion rate isn't increasing.

The importance of loading speed for the user experience led Google to start giving websites a rating based on it. You must optimize your site to reduce load time if you want to rank at the top of search results.

Use smaller main page images, optimize or decrease all of your graphics, and get rid of any unnecessary pop-ups or subpages. You can increase your conversion rate and speed up the loading process using these.

 

Design 

It's a technique to enhance website user experience, which might increase conversion rates

Great design may enable you to increase some KPIs by improving the user experience.

It could increase how long people stay on your site, the number of return visitors, and the bounce rate. These components all work together to raise the rating of your website.

Make sure your page titles are crafted with the user in mind as well. Do not write them only for SEO. Your conversion rate will significantly increase if you optimize your titles.

These have to contain attention-grabbing, emotionally engaging terms. This will increase your conversion rate and allow you to reach out to more potential consumers.

Keywords

Users frequently enter only a few words while searching for specific information. To provide visitors exactly what they want while also boosting your rankings and conversion rate, long-tail keywords should be used.

The drawback of shorter keywords is that there is a lot more competition. Therefore, you can't ensure that you'll appear at the top of the search results even after years of constant SEO work.

Long-tail keywords are more specific and frequently simpler to target. This will increase both your organic traffic and conversion rate.

CTAs

Your visitors convert as a result of this. This is unquestionably crucial from the perspective of SEO since search engines take into account your website's traffic and user engagement levels.

CTAs should always be placed in a clear and sensible area. Additionally, emphasize the text a lot.

If you neglect these stages, neither your conversion rate nor the amount of website interactions will grow.

We advise you to employ unusual CTA messages. Traditional "interest" and "purchase" messages don't reach the stimulation barrier since they have already ingrained themselves in people's thoughts.

Pick words with unusual meanings to make them stand out to readers.

Website optimization

The process of website optimization takes time and requires ongoing care. You must regularly do analysis if you want to always have the top site.

In order to increase traffic or conversion rates, your website's UX, accessibility, and search ranking are all evaluated and changed through the process of page optimization.

You can see that there are several factors to take into account, which is why we characterized the procedure as "complex." You may be considering how to do all of this effectively.

Don't worry; there are several tools and fixes available to assist. These tools are helpful for analyzing SEO criteria, tracking conversion rates, and evaluating the user experience of your website.

Stick to specialist tools, such as heatmaps, Google Search Console, or Page Speed Checker, which focus on a specific parameter.

If you use these tools, your website will function brilliantly and you won't go undetected.

Conclusion

You can see that using SEO to increase your conversion rate isn't exactly a straightforward endeavor. However, there are many solutions and pieces of software to make the process work, so you shouldn't worry.

Use the methods above as necessary.

Tips to Create a Professional Architecture Resume

All professions require a dedicated profile to enumerate the person’s skills, capabilities, experience, and credentials. Freshly graduated architecture students need a while to gain recognition in the field, which is not bad; they get to learn with years of experience how valuable their gifts are, and they get to know what areas they are best at while also getting references for later jobs. 

Architects need a superior resume to help them acquire the jobs they want, and their potential employers need to know that they are qualified and have the skills required. We will discuss the various components architects must include in their resumes to create the best first impression on their employers. 

Refer to some architects’ resume samples

The first thing that architects need to do is to look up samples of a modern resume template for architects and find something that suits them. There are many samples online, and some are for popular architects. Those samples are available to help freshly graduated architects know what to write in and what to leave out of their resumes and inspire them. 

Architecture resume samples are a great way to learn about the kind of format to use, what soft and hard skills must be added, the important parts in the education section, and the significance of the work experience, especially for those who just graduated. 

The resume summary

Getting the recruiter’s attention is vital, which is why the summary statement is designed. It is the first thing that appears on the resume and reflects its highlights, achievements, and strengths. It summarizes who the applicant is, what they have to offer, and what they can accomplish. It must contain only the most important parts to ensure a good impression. 

The rest of the resume will come, and the details can be placed. The summary must be kept short, between two to four lines, and written without using “I” ; each sentence must begin with a noun, a verb, or an adjective. 

The summary statement should be different for all the jobs the architect applies for. It must show the reader that they are interested in working for them specifically, not just sending out the same generic resume to a dozen companies. So, the architect should make it slightly different each time they apply for a job; they must research the company they are applying for and try to include directly relevant information in their summary. 

The educational details

The education section must include all the courses the architect did, the undergraduate, graduate, and post-graduate, with accurate GPAs. The courses included must all be relevant to architecture and the tasks the architect will be asked to perform; adding irrelevant courses will only add redundancy to the resume.

If the job description has any specific educational requirements, the architect must add them to their resume; but only if they have finished the courses because the recruiters will want to see proof. 

Fresh graduates with limited experience can take advantage of this section of their resumes the most; they can mention extracurricular activities they took part in or awards they received. However, those additional details are unnecessary for architects who graduated a while ago unless they are super special and impressive. 

Regardless of when the architect graduated, they must always write their qualifications in reverse chronological order. That way, the reader can see the higher-level ones first. Any educational detail irrelevant to the job must be left out, including high school qualifications, unless the applicant was specifically asked about it. 

Work experience and skills

The most recent work experience must be written first. When writing about work experience, it is not enough to write the dates of when the architect worked the job and the employer’s name; details about the position they filled and what exactly they did must be included for the recruiter to understand how the architect’s experience relates to the job they are applying for.

If the architect still needs to gain experience, or their work history is patchy, they might prefer to use a functional resume that focuses on their skills rather than on a timeline.

If the position being applied for is advertised, the company will likely specify the skills they seek, so the architect must ensure their resume shows they have these skills or are taking steps to learn them. Both soft and hard skills must be included since they are both valued and important for recruiters.

Conclusion

Writing a resume may seem tedious at first, but if done properly, the architect may not need to write another one for the rest of their career, only do some edits from time to time to keep it updated. And by following the mentioned tips, impressing employers is almost guaranteed. 

 

The Ultimate Third-Party Logistics (3PL) Ecommerce Fulfillment and Solutions Overview in 2022

As eCommerce grows, so does the need for third-party logistics (3PL) services to help with fulfillment.

A 3PL can provide a wide range of solutions to help businesses handle the complexities of eCommerce order fulfillment.

In this guide, we will explore the different types of 3PLs, the services they offer, and how to choose the right 3PL for your business.

We will also look at case studies of businesses that successfully used 3PLs for their eCommerce fulfillment needs.

Finally, we will cover some of the emerging trends in 3PLs and what they mean for businesses.

By the end of this guide, you should have a better understanding of 3PLs and how they can benefit your business.

 

What Is 3PL?

Third-party logistics (3PL) is a type of outsourced service that provides businesses with comprehensive supply chain management services.

These services include storage and distribution, eCommerce order fulfillment, inventory management, warehousing, transportation, and more.

3PLs can offer additional value-added services such as kitting and assembly, cross-docking, packaging, custom labeling, returns processing, and product customization.

By leveraging the expertise of a 3PL provider, businesses can streamline their processes and optimize their supply chain operations to achieve greater efficiency and cost savings.

Furthermore, 3PLs give companies better control over their supply chain as they continuously monitor performance metrics such as on-time delivery and customer satisfaction to ensure that all objectives are met.

With 3PLs providing an integrated solution for handling each step in the process from procurement to final delivery - businesses have access to the latest technology, best practices for order fulfillment, and customer service management that helps them stay ahead of their competition.

What Are The Different Types Of E-Commerce Fulfillment Solutions In 2022?

Drop Shipping

Drop shipping is a fulfillment model in which eCommerce retailers send customer orders to third-party suppliers, who then ship the products directly to the customers.

This eliminates the need for the eCommerce retailer to carry any inventory since the supplier manages and ships all of the products.

Drop shipping is often used as a cost-effective way for small businesses to start selling online without investing in expensive inventory or storage facilities.

Some well-known drop shipping brands include Amazon, Walmart, and Nike. To learn more about starting a drop shipping business, read our guide on getting sales with drop shipping.

Pros and Cons of Drop Shipping

Pros

  • Low capital investment required.

  • No need to carry inventory.

  • Can outsource order fulfillment.

  • Access to supplier's inventory and products.

Cons

  • Low margins.

  • Lack of control over shipping and quality.

  • Potential for longer delivery times.

When is this perfect to use?

Drop shipping is an excellent option for businesses that are just starting and have a limited budget.

It allows them to start selling products without investing in inventory and storage space.

It also gives them access to various products without managing their stock.

Direct-To-Consumer (D2C) Fulfillment

D2C fulfillment is an eCommerce model in which the products are shipped directly to the customer from the supplier or manufacturer.

This eliminates any middleman or intermediary and allows businesses to save on storage and shipping costs.

This method is often used by brands that have warehouses or employ an external 3PL provider for order fulfillment services.

Some well-known brands that use D2C fulfillment are Apple, Ikea, and Zara.

Pros and Cons of Direct-To-Consumer Fulfillment

Pros

  • Lower operating costs.

  • Faster delivery times.

  • More control over shipping and quality.

Cons

  • Higher capital investment required.

  • Potential for delayed orders.

  • Difficult to scale quickly.

When is the perfect time to use this?

D2C fulfillment is an excellent option for businesses with the capital to invest in inventory and storage space.

It allows them to handle their order fulfillment and optimize their operations for faster delivery times while maintaining quality control over shipping.

This method is also well-suited for businesses that are looking to scale quickly, as they can manage their inventory and shipping operations.

Cross-Docking Services

Cross-docking is a type of eCommerce fulfillment service in which goods are transferred from one truck or train to another without being stored or processed.

This method allows businesses to move products more quickly between different points in the supply chain, allowing for faster delivery times and lower transportation costs.

Cross-docking is often used by businesses that require quick turnaround times for their merchandise or products that need to be shipped quickly.

Examples of businesses that use cross-docking include Walmart, Target, and Amazon.

Pros and Cons of Cross-Docking Services

Pros

  • Reduced inventory storage space.

  • Faster product transfers between different points in the supply chain.

  • Reduced shipping and transportation costs.

Cons

  • Higher labor costs for loading and unloading.

  • Potential for product damage or loss.

  • Difficult to scale quickly.

When is this perfect to use?

Cross-docking services are great for businesses that need to move products quickly between different points in the supply chain.

It can help reduce inventory storage costs and shipping times while also providing a more efficient way of transferring goods between warehouses or distribution centers.

This method is well-suited for businesses that require quick turnaround times or have products that must be shipped quickly.

Inventory Management Systems

Inventory management systems are software solutions that help businesses manage their inventory levels, track sales and shipments, and maximize efficiency.

This can include features such as product reordering, order tracking, barcode scanning, and automated reports.

Businesses often use these systems to ensure they have the right amount of stock on hand at all times.

Examples of companies that use inventory management systems include Best Buy, Walmart, and Amazon.

Pros and Cons of Inventory Management Systems

Pros

  • Helps reduce overstock and out-of-stock situations.

  • Better visibility into product movement.

  • Efficiently manage stock levels.

Cons

  • Requires upfront investment in hardware or software.

  • Potential for inaccurate data if not implemented properly.

  • Extra cost for training.

When is this perfect to use?

Inventory management systems are great for businesses that need to track their productivity levels and ensure they have the right amount of stock on hand at all times.

These systems provide better visibility into product movement, helping businesses identify areas of improvement in their operations and reduce overstock or out-of-stock situations.

This method is well-suited for businesses with many products and a need to stay organized.

To learn more, read about the key features one should consider while picking inventory management software for their company.

Order Management System (OMS) Platforms

Order management system (OMS) platforms are software solutions that enable businesses to manage orders from multiple sales channels, track inventory levels, and optimize operations.

This can include features such as order tracking, automated reports, and analytical insights.

Businesses often use these systems to ensure efficient order fulfillment and reduce the potential for delayed orders.

Examples of companies that use OMS platforms include Shopify, Walmart, and Amazon.

Pros and Cons of Order Management System Platforms

Pros

  • Enables cross-channel process automation.

  • Better visibility into product movement.

  • Reduces potential for delayed orders.

Cons

  • Requires upfront investment in hardware or software.

  • Potential for inaccurate data if not implemented properly.

  • Extra cost for training.

When is this perfect to use?

Order management system (OMS) platforms are great for businesses that need to manage orders from multiple sales channels, track inventory levels, and optimize their operations.

These systems enable process automation across different channels and provide better visibility into product movement, helping businesses identify areas of improvement in their operations.

This method is well-suited for businesses with many sales channels or products that must be fulfilled quickly.

Value-Added Services (VAS)

Value-added services (VAS) are services that a company can offer to its customers in order to improve their experience and drive additional sales.

These can include features such as product customization, installation or assembly, packaging or labeling, and customer support.

Businesses often use these services to differentiate themselves from competitors and add value for their customers.

Examples of companies that use VAS include Apple, Ikea, and Amazon.

Pros and Cons of Value-Added Services

Pros

  • It helps create a competitive advantage.

  • Improves customer satisfaction.

  • It can be used to increase sales.

Cons

  • Requires upfront investment in hardware or software.

  • Potential for inaccurate data if not implemented properly.

  • Extra cost for training.

When is this perfect to use?

Value-added services (VAS) are great for businesses that must differentiate themselves from competitors and improve their customer experience.

These services can help create a competitive advantage by providing customers with added value.

This method is well-suited for businesses that have unique or specialized products and need to provide additional support in order to increase sales.

How To Choose The Right 3PL Service For Your Ecommerce Business

Choosing the right 3PL (third-party logistics provider) can be difficult, especially for eCommerce businesses.

So we’ve made a list of the best 3PL companies for you to pick.

But how exactly do you know what to look out for?

Here are some tips to consider:

Analyzing Your Ecommerce Business Needs

Here's a step-by-step guide to help you evaluate your eCommerce business needs:

Step 1: Assess Your Current Fulfillment Setup

Take a moment to think about your current fulfillment strategy, including the processes that are already in place. Consider how you want your products to reach customers and what kind of customer service support you're providing.

Step 2: Determine Your Ecommerce Fulfillment Goals & Objectives

Your 3PL should be able to handle all of your fulfillment needs. Ensure you clearly understand your goals and objectives regarding ordering fulfillment, including any specific requirements for the 3PL, such as meeting service-level agreements (SLAs) or providing tracking information.

Step 3: Understand Your Business's Product Mix & Total Volume Of Orders

It's important to understand how your product mix and total order volume will affect the cost of fulfillment services. Be sure to factor in any seasonal fluctuations or special promotions that may require additional resources or capabilities from your 3PL.

Step 4: Examine Your Budget & Cost Structure

A 3PL should be able to provide you with a detailed breakdown of its pricing structure, including any additional fees or charges. Be sure to factor in any additional costs that may arise from your fulfillment needs, such as shipping and packaging materials.

Step 5: Consider Customer Service Expectations

Your customers' experience is key to a successful eCommerce business. Make sure your 3PL can meet your customer service expectations, including any special requirements such as same-day or next-day delivery.

Evaluating Third-Party Logistics Providers (3PL)

Once you've determined your fulfillment needs and goals, it's time to evaluate 3PL providers.

Here are some key factors to consider when evaluating 3PLs:

  • Research potential 3PL providers and their services.

  • Request a quote from a shortlist of suitable providers.

  • Review 3PL provider's references & customer feedback.

  • Check for certifications and industry compliance.

  • Make sure the 3PL provider offers technology integration options.

  • Assess the level of service, support, and scalability.

  • Verify that the 3PL provider can meet your cargo shipping needs.

  • Review their pricing structure & negotiate terms.

  • Get a clear understanding of contractual obligations & sales.

  • Make sure the 3PL is capable of handling returns efficiently.

  • Consider their environmental policies & practices.

Making Your Final Decision

The last step in choosing a 3PL is to make your final decision. While doing so, you will need to consider the following:

Selecting a 3PL that meets all your requirements

Once you have a shortlist of 3PL providers, it's time to make a final selection. Ensure the provider meets all your requirements and is a good fit for your business.

Consider any additional costs, customer service expectations, and contractual terms before making your decision.

Carefully consider all potential pros and cons

Make sure to weigh up all the pros and cons of working with a 3PL provider. Consider how their services will benefit your business, their pricing structure, customer service levels, and scalability.

Drafting a legal agreement and signing the contract

Once you've decided, it's time to draft a contract with the 3PL provider. This should cover all aspects of the agreement, including pricing, terms, and conditions.

Make sure you're both on the same page and there is no ambiguity in your legal agreement.

Conducting a trial run with the 3PL provider

Before signing the contract and working with the 3PL provider, it's a good idea to conduct a trial run.

This will give you an opportunity to assess their services and make sure they can meet your needs.

Monitoring & assessing the performance of the 3PL provider

Once you've begun working with the 3PL provider, monitoring their performance is important.

Make sure they're meeting your expectations and that they are providing quality services.

Refine your strategy to ensure continued success with 3PL services

As you work with the 3PL provider, consider ways to refine your fulfillment strategy.

Look for opportunities to improve efficiency and reduce costs and ways to enhance customer experience.

Re-evaluate your 3PL provider regularly

It's important to re-evaluate your 3PL provider regularly. Consider whether their services still meet your needs and how they could be improved.

This will allow you to make sure you're getting the best value for money.

Finally, launching your store doesn't have to be a stressful process. Choosing the right 3PL provider can ensure that your store is successful and that customer orders are fulfilled on time.

Conclusion

Choosing the right 3PL provider is essential for your business's success. Here are some of the key takeaways to consider:

  • Make sure you take the time to research potential providers

  • Review their references and customer feedback

  • Check for certifications and compliance

  • Assess their level of service, support, scalability, and pricing structure

  • Make sure you understand contractual obligations and sales

  • Consider their environmental policies and practices

We hope you've found this article helpful. If you have, please share it with your friends and colleagues.

Good luck with the process of finding a 3PL provider!