Want to Increase Customer Retention? Experts Reveal How Local Payment Methods Can Build Trust in Global eCommerce

The global e-commerce industry has made it easier for businesses to enter a new market. Also, due to the advancement of technology, local payment methods have become simpler and more interconnected to global markets and payment systems. 

However, not all businesses think about localizing their payment methods for e-commerce. This can cause issues, leading to poor customer experience and mistrust with your international users.

Today, we will discuss how to localize e-commerce payment methods and get some insights from an expert on preparing and creating a plan. To learn more about it, keep on reading!

Understanding Local Payment Methods and Cultural Differences

Now, only a few people would look at local payment methods and consider how culture plays a significant role in customer behavior and payment preferences.

For example, customers from the US and Europe usually pay through debit and credit cards. Meanwhile, Asian countries prefer using cash when making a purchase.

Each region and country has its local payment methods. For instance, Cash on Delivery (COD) is popular in Japan and the Philippines. Meanwhile, in Africa, they prefer to pay through mobile money.  

Many e-commerce businesses that plan to implement an omnichannel customer experience that’s multilingual-focused to cater to international users should consider these challenges. Companies do this to foster a relationship with their users and build brand trust.

And so, it‘s essential that before you get to enter a new market, you should research and study your target market and build a profile of your ideal customer. You can do this by working with professionals like a translation company and global marketing specialists in researching and conducting studies on your target market.

Benefits of Localizing eCommerce Payment Systems

While writing this article, I was fortunate enough to research and talk with some localization experts about their best practices for local payment methods when expanding into a new market. We got some tips and advice from them on some of the best practices when localizing your e-commerce platform and payment methods to an international audience below.

  • Increased conversion rates: By offering payment options that are familiar and convenient to local customers, eCommerce businesses can boost their conversion rates. Customers are more likely to complete their purchases using their preferred payment methods, such as credit cards, mobile wallets, or local payment systems.

  • Enhanced customer trust and loyalty: Localizing payment systems can also help build customer trust and loyalty, showing that the business understands their needs and preferences. Customers are more likely to return to a website that provides a seamless and secure payment experience.

  • Compliance with local regulations: eCommerce businesses that operate in multiple countries must comply with various regulations related to payment processing, such as data privacy laws, anti-fraud measures, and tax requirements. Some of these laws require you to translate your privacy policy template on your e-commerce site. So you will have to hire a translation company or freelance translator to localize and translate this to avoid legal issues and penalties. 

  • Reduced payment processing costs: Localizing payment systems can also help eCommerce businesses reduce payment processing costs. They can choose payment providers that offer lower transaction fees or better currency exchange rates in specific markets. It can lead to significant savings, especially for businesses that operate in countries with high payment processing fees.

  • Improved cash flow management: Localizing payment systems can also help eCommerce businesses manage their cash flow more efficiently. They can receive payments in local currencies and avoid currency conversion fees or fluctuations. It can also improve the accuracy of financial reporting and forecasting, as businesses can track their revenue and expenses in each market separately.

  • Competitive advantage: Finally, localizing payment systems can give eCommerce businesses a competitive advantage over their rivals, especially in markets where customers strongly prefer local payment methods. By offering a more comprehensive range of payment options and a better user experience, businesses can differentiate themselves from their competitors and attract more customers.

Much of this has to do with the customer experience and how your businesses can make their payment system for e-commerce more interactive and immersive. Because if you’re going to increase profit through a multilingual content strategy, adopting your payment system to your target users’ local payment methods ensures that the whole process for them is as seamless as possible.

Localization Best Practices for Implementing an eCommerce Payment Gateway Strategy for the Global Market

While writing this article, I was fortunate enough to research and talk with some localization experts about their best practices for local payment methods when expanding into a new market. We got some tips and advice from them on some of the best practices when localizing your e-commerce platform and payment methods to an international audience below.

  • Translate and localize payment instructions and customer experience: As a tech localization manager, Mitesh Thakur has worked on several translation and localization projects with Tomedes, a translation company that offers technological and multilingual solutions to businesses and Fortune 500 companies worldwide. He explained that many automation tools are readily available in the market as they are much easier to manage and help make work more efficient. Some of them are automated translation tools, which many businesses have used to transform the content of their e-commerce sites and platforms from one language to another. However, these translation tools are limited and still require an expert’s eye, like a translation company or freelance translator, to ensure that the translation and localization are accurate.

  • Use a Reliable Payment Gateway Provider:  For Percy Grunwald, the co-founder of Hosting Data, a web hosting services company, adapting to local methods is crucial. So you need to carefully choose a reliable payment gateway provider is critical to ensuring the security of your transactions. Identify providers with a proven track record of reliability and safety while offering multiple currencies that will make transactions seamless and improve the customer experience. 

  • Optimize for Mobile: As an experienced financial analyst, Baruch Silvermann, the founder of  The Smart Investor, a company that offers financial education services, stated that customers prefer to use mobile devices when shopping online. You should consider the online payment system you are using for your business transactions if it is mobile-friendly. Research the local payment methods of your target audience if there are any that are compatible with your e-commerce business.

  • Multilingual Customer Support: As Percy Grunwald, the co-founder of Compare Banks, a company specialized in banking services and financial products, has stated that poor customer service is one of the leading reasons why people don’t return and buy from a business. Adapting to local payment methods is just one way of increasing customer satisfaction. Having a customer support team that can effectively communicate in the mother tongue of your target market will drastically improve the experience of your international customers. This is because people are more confident in their native language. You can also translate or localize your chatbots to answer inquiries in your user’s native language to enhance its customer experience.


Local payment methods build trust with your target users and make transactions much smoother. So implementing it into your multilingual content strategy for your e-commerce site can improve user experience, increase customer satisfaction, and make your company more competitive. Working with a professional translation company and marketing experts can ensure that the non-native English-speaking user's experience is easy to navigate and the integration of these local e-commerce payment systems doesn't come off as unnatural.

At the end of the day, it’s all about the customer’s convenience and experience. Building trust takes time. You have to think that all interactions as your first impression, and so it has to be great every time. Even if there are issues, your customer service has to be exceptional, especially in this highly competitive market.

How Branding, a Newsletter, and More Can Help You Start a Successful Home Business

If you're yearning to have greater control of your schedule and increased potential for your income, consider launching a business. You don't need many resources or have to invest in a new location. With a good plan, you can start a home business. Find out how, presented below by AbanteCart.

Search for Guidance

You have many hats to wear as a business owner, so get as much help as possible for a good start. SCORE is a nonprofit with thousands of volunteer business counselors. Their mentors can help you dodge the traps that affect most new businesses.

If you are a member of a particular demographic, search for organizations that work to help folks like you to succeed. Women's Business Centers offer comprehensive training and counseling in many languages. The Veterans Business Outreach Program provides qualified veterans with guidance. The Minority Business Development Agency focuses on helping minority-owned businesses grow and compete. Continue to search for other groups that can help you thrive.

Brainstorm Ideas

A sustainable idea determines whether your business can stay competitive for the long haul. Link your strengths and opportunities with the problems consumers want to solve. Business owners who try to target a broad audience struggle to break through and distinguish themselves. Focus on a niche and set yourself apart as a specialist.

Determine Potential Profitability

Investigate the market to determine demand, competition, customer demographics, and realistic pricing. Consumer spending and data trends can tell you which markets are on the way up. Learn the market size and saturation to ensure enough customers are interested in your offerings. Economic demographics can enlighten you if your target market has the income to support your business as repeat customers. 

Pick the Right Name and Branding

The heart of your branding is your company's name. You have to select a name that isn't copyrighted or trademarked and that describes your company. Be creative and feel free to make up words, use unique spellings, or mash up phrases for a distinct moniker. At the same time, your name shouldn't be hard to spell or pronounce.

Create a brand name that has an available matching domain name. If your website URL is entirely different from your company's designation, customers can have difficulty finding you and may go to your competitors. Once you settle on the right name, buy the domain immediately. If you can't get the exact phrase, you may be able to add an extra word or two or extend the name of your brand in the URL.

Fulfill Legal Requirements

Register your company and acquire the necessary licenses and permits. Follow local zoning laws if necessary. Though not a requirement, setting up a business entity such as an LLC offers limited liability and tax advantages. Use a formation service to ensure that you have everything submitted correctly for your state’s requirements. Once you have your EIN (employer identification number) you can - and should - create business accounts to keep your personal assets separate from your business finances.

Craft a Marketing Plan Using a Newsletter

A newsletter is a great way to stay connected with your customers and promote your business. It has the potential to keep leads engaged and even turn them into paying customers. Additionally, newsletters can help drive traffic to your website and build brand awareness. To make it easier and more efficient, you should consider using a newsletter template. These templates are designed to be quick and easy to use yet still communicate a professional message. If you’re interested in finding newsletter templates, check out some of the options available online.

From Details to Success

A home-based business can be the key to living and working on your terms. Create a solid game plan for launching your enterprise, including working with a formation service to make everything official. There will be less fun details to manage, but also find the joy in your new business endeavor. Hopefully you’ve chosen something you enjoy, and this shift into entrepreneurship will help you find the work/life balance you’ve been looking for.  

9 Effective Instagram Strategies for Your eCommerce Store

Being in the social media space for over a decade, Instagram remains one of the most favorable channels for businesses to reach their goals. With 2.35 billion monthly active users, this channel offers unlimited and great opportunities for different types and sized brands and creators to connect with their target audience.    

Instagram is a crucial medium for eCommerce businesses as well as to market their products successfully. In the article, we will convert effective tactics to help eCommerce store owners build winning Instagram marketing campaigns. 

Benefits of Instagram for your eCommerce store

But first, in case you need more proof, we will speak about the advantages of Instagram for eCommerce stores. Instagram is one of the preferred social channels both for millennials and Gen Zs, and for that reason, Instagram can eCommerce stores to:

Promote your products

Instagram is a completely visual-centric medium, which opens an excellent opportunity for eCommerce businesses to showcase products with engaging photos and videos.

 ✔ Increase brand awareness

As we mentioned, Instagram has a massive number of monthly users; therefore, it's an excellent platform for finding target customers and growing your audience. 

✔ Enhance relationships with your customer

Not only will Instagram help to reach a wider audience, but it will also give the opportunity to communicate directly with customers. This way, it's possible to build strong positive relationships with eCommerce buyers and turn them into loyal customers.

✔ Boost sales

The ultimate goal of any type of business is to grow sales, and eCommerce stores can increase their revenue thanks to the wide opportunities that Instagram suggests.

How to skyrocket your eCommerce stores with nine Instagram strategies 

There is no doubt Instagram can be extremely advantageous for your eCommerce store if only you implement effective and well-thought-out strategies. In the next part, we are going to offer some strategies that help online stores get more exposure on that channel.

Set clear goals

One of the essential measures you should take is clear and concise goal-setting. Without having them, it will be hard to figure out whether Instagram's efforts are working or not. Measurable goals will guide you to success in this social media platform regardless if you have launched your store recently or already have a huge following. 

First of all, goals for Instagram should be concise, such as growing your revenue by 10%. Those goals should have clear dates, as you should try to have a clear understanding of the clear date of increasing your revenue over the next six years. Also, those goals should be achievable. Lastly, during your goal-setting, you should include certain actions that will help you achieve them.

Based on your company's general goals, Instagram's objectives can also vary. It can be to increase engagement or get more followers. And depending on the goals, different tactics can be helpful to reach them.

Set up a business account

In the next step, it will suggest turning your eCommerce store profile into a business account to maintain a professional presence on the platform. There are several actions that you can take to ensure you set up an Instagram business profile and gain the benefits it suggests:

✔ Tell your target audience about the business category and share what the page is about 

✔ Getting access to more opportunities and resources like adding links to Instagram's stories.

✔ It gives credibility to your online store

✔ Gives a chance to discover analytics and get data on how your account performs.

The list can be even longer; therefore, don't hesitate to set up a business account.

Set up an Instagram shop

In the next stage, you should set up an Instagram shop to promote products and product catalogs and deliver engaging shopping experiences to eCommerce buyers. Just confirm that your Instagram profile is a business account, and then get the opportunity to sell directly to your customers. 

Also, you can tag products in your feed posts, Instagram Stories, and Reels. By clicking on a product, customers can see more pictures of the product and find pricing information. Basically, Instagram makes it easier for customers to make a purchase; thus, don't miss this step to increase your sales.


Consider promoting your Instagram shop account to your other social media channels. Build unique promotional strategies encouraging people to visit your store. Don't forget about email and advertising your store for email leads as well. In this stage, use the SPF record checker and take other email security steps in case to ensure that email deliverability is high.

Put effort into optimizing your profile 

In this phase, consider taking the necessary steps to optimize your Instagram profile to create a perfect presence on the platform. First of all, you should pay attention to your bio and ensure it is compelling and successfully showcases your brand. It should tell potential customers about your brand and its products. 

Also, don't forget to include a branded hashtag to reach and engage your target audience. Moreover, the bio can contain links that will direct to your eCommerce website from where customers can make a purchase. 

In the next step, put effort into creating a unique and high-quality profile picture. Don't forget to include your logo and other branding elements to increase brand awareness. 

Grow both with organic posts and ads

Instagram is one of the greatest marketing toolkits as it allows you to grow your presence organically and in paid advertising. Organic content will successfully engage your Instagram and eventually create trustful relationships with them. Meanwhile, paid ads are helpful for increasing conversions. Both these two strategies should be part of your efforts to get more exposure on Instagram.

Different types of content can help to boost awareness and showcase brand personality. When creating content, it will be beneficial to tag products in posts and stories. And including links to product pages in Instagram posts, businesses can direct customers to their websites. 

Another tactic to grow organically is to create giveaways and to improve brand recognition, as your followers will tag and invite their friends to participate in giveaways. Moreover, sharing customer testimonials from existing customers who are satisfied with products can help to grow an audience.

To grow organically, you need to prepare an effective Instagram content strategy and carefully plan and schedule it. Also, you can collect data and have insights into what type es content your eCommerce buyers prefer and how you can effectively target them,

Speaking about Instagram ad campaigns, remember that you should be strategic about creating them. And as well as the goal is to target different target audience groups with ads and analyze how they perform, not money. A/B testing different copy or advertising formats can help to find effective advertising strategies. 

Remember that your ad should emphasize a crucial message meanwhile showcasing your branding. Also, as a large number of people use their smartphones to check their Instagram feed, then you should try to make your ads mobile-optimized.

Share user-generated content

Sharing user-generated content (UGC) is the greatest method to level up your Instagram marketing. The power of UGC can't be underestimated because it can significantly boost trust between an online store and potential customers. And the reason is obvious as people tend to trust other people's recommendations more than that branded advertisements.

Thus, don't hesitate to encourage your customers to share their experiences with other Instagram users. It can be in the form of photos and videos that users have created. Not only this type of content is authentic, but it also can support content marketing efforts.

But the question is how to inspire your users to share their content. To achieve that you need to offer different kinds of rewards to achieve that goal. And lastly, do not forget to tag users' names in your Instagram stories and appreciate them. Lastly, ensure user-generated content harmonizes with your eCommerce store's aesthetic.

Collaborate with influencers  

Instagram is one the biggest platforms not only for brands but creators as well then, and an eCommerce store may consider working with them to successfully promote products in exchange for branded freebies or payment.

Instagram influencers have a huge number of followers who trust their recommendations, and they can influence their buying decisions. If eCommerce businesses manage to build, effective collaboration with influencers can help them to increase their sales. Moreover, you can suggest influencers to promote your customer referral program and encourage their followers to join that program, and recommend your eCommerce brand to others.

In the process of choosing an influencer to collaborate with, keep in mind your target audience and ensure that their audience aligns with your target audience. Another important tactic is checking whether the influencer's values harmonize with your business's values. 

In the next stage, define the terms of the collaboration and give necessary guidelines to influencers with whom you decide to collaborate.

When trying to encourage influencers to collaborate regularly, you need to maintain open and positive communication. Thus, it will be beneficial to find effective strategies on how to create an email that will stand out in the influencers' inboxes.

But the general rule here is finding the right influencers whose audiences match your audience and who can successfully promote your products. These influencers should share your brand values and genuinely believe in them. Only that way they can create authentic influencer-generated content that recommends your brand.

Create authentic and high-quality content

The quality of your content plays a huge role in succeeding in Instagram marketing. Therefore it's crucial to ensure that all your content has excellent quality.  This way can increase greater engagement levels. Also, dedicate effort to creating a strong digital marketing plan for your eCommerce store to build a great online presence on Instagram.  

 ✔ Use stories and highlights 

Instagram stories remain a great way to develop and establish relationships with your audience. Stories highlights also are a unique tactic to connect with Instagram buyers, as they remain to live permanently instead of Stores that viewers can watch for only 24 hours. By adding links to your Instagram Stories, you can deliver additional information about products of your eCommerce stores.

Create reels

Short videos are ruling in the market. Therefore,  eCommerce businesses shouldn’t miss the chance to increase engagement rate and go viral thanks to Reels. They can highlight the value of your products in a more dynamic and engaging way. This way, eCommerce businesses not only can improve brand recognition but also increase sales as well.

 ✔ Carousels

Carousels are an interactive type of content that contains a combination of images and videos. They present a great opportunity to share information and meanwhile capture your followers' attention with entertaining content.

Add product photos 

Product photos can showcase eCommerce products and tell a story about them, and highlight their values. You can present your products from different angles and, therefore, encourage Instagram users to make a purchase. Thus, it's important to show your products in action and hint at what customers can expect after buying your product.

When creating any type of content, we discussed how you should go to your brand voice and make your Instagram feed unique and authentic.

Deliver a positive customer experience

Last but not least, in case your goal is maintaining a strong presence on Instagram and growing your revenue, be ready to provide customer support. Supposing your content hooks Instagram users' attention, and they get interested in your products. 

In this stage, they have different questions and expect quick answers to their concerns. In this stage, you may consider using Walkme alternatives to make the onboarding stage for eCommerce buyers smooth and, in this way, increase customer retention.

Customer support representatives should help your eCommerce store to build strong, effective communication with them. But you can also implement Instagram chatbots which will give answers to customers' concerns without them leaving the platform. 

To sum up

The eCommerce market is extremely highly competitive, and businesses that try to stand out should use the power of Instagram, which is the greatest platform to meet the target audience and promote the products.  

In this article, we shared several effective Instagram tactics for your eCommerce store. Follow them to boost sales and prosper your eCommerce business. 

What Should Every eCommerce Business Invest In?

Every business needs the right tools to work. Some of these are physical tools such as machinery and equipment, others need software, and some need skill. Regardless of your business size, you will find that there are some services, tools, and software that you absolutely cannot go without. However, you need to pick these carefully if you want to increase efficiency, marketing, and customer service within your eCommerce company. 


Outsourcing specialist services can help your business to grow faster than it might if you tried to do everything yourself. That's because you will quickly find that regardless of how big or small your business is, you will need a little extra help doing certain things. By looking into Amazon marketplace agencies, and particularly this agency, you can easily see what you need to build a better campaign and increase your sales. 

It can be a great addition to any eCommerce business, and there are so many outsourcing businesses to pick from for other key parts of your business, like HR or IT, especially if you want to make sure you have the right cybersecurity measures in place.

Social media influencer marketing 

This can be essential to getting your business and products in front of your target audience. Even better yet, it can help you to promote your items through a source of information that they already trust. Knowing what social media influencer marketing can do for your business is important to your company and your marketing. It also greatly increases your company's legitimacy as well, which can be great for the future. This is not free by any means, but as influencers will often work for a percentage of the sales they generate, there are very few upfront costs for you.

Data analysis

You will find, through the course of running your business, you overlook a lot of opportunities that you don't see until later down the line. You really shouldn't let data analytics be one of those things. Using the data that runs through your business to get a snapshot of where you are now is vital to businesses of any shape and size, and it can be essential to making your sales and marketing count, as you will be able to see where your strengths and weaknesses are. 

Employee rewards 

These can be all but essential to your employee morale. Regardless of the kind of business that you run, you are going to need to put time and energy into improving employee morale. Your whole business rides on them, and if they aren't happy, it will reflect heavily on your results. Rewards and gifts are one of the many ways that you should be showing your employees they are valued, as well as helping them to feel more included in your business. It can also be vital to building efficiency and keeping employee retention rates high. 

A few final thoughts

You will find that by using these methods, your business can improve massively. This will benefit your efficiency, customer, and employee retention rates, as well as your marketing strategies.