SaaS Security Risks: What You Need to Know In 2022

In 2022, SaaS will be the primary delivery model for enterprise applications. As a result, organizations must pay close attention to the security risks associated with this new way of doing business. 

Don't worry, we are here to help! In this blog post, we will discuss SaaS security best practices for secure customer data storage. We will also outline the new risks that businesses face in 2022 and how to overcome them. Finally, we will ask the question: Will SaaS security measures slow business?

What Is SaaS?

It is a type of software that is delivered over the internet, instead of being installed on a local computer or server, often using a thin client such as a web browser.

Thanks to the growth of high-speed internet access, SaaS has become a popular delivery model for many business applications, including customer relationship management (CRM), enterprise resource planning (ERP), and human capital management (HCM).

What Are SaaS Security Best Practices For Secure Customer Data Storage?

There are several best practices that organizations should follow to ensure the security of their customer data:

  • Use strong encryption methods to protect data in transit and at rest.

  • Implement access controls to restrict who can access sensitive data.

  • Conduct regular security audits to identify vulnerabilities.

  • Use a secure development lifecycle to ensure that applications are built with security in mind.

What Are New Risks In 2022?

The rise of SaaS has created new risks for businesses, including the following:

  • Data breaches: Because customer data is stored in the cloud, it is more vulnerable to attack than data stored on-premises. Because SaaS applications are hosted online, they are vulnerable to data breaches. Hackers can gain access to customer data if they can penetrate the security defenses of the provider.

  • Compliance issues: Organizations must ensure that their SaaS applications meet all relevant compliance requirements.

  • Vendor lock-in: Once an organization commits to a SaaS solution, it can be difficult and expensive to switch to another provider. This can lead to vendor lock-in, which can limit an organization's flexibility and increase its dependence on the SaaS provider.

How To Overcome The Risks?

Fortunately, there are several steps that organizations can take to overcome these security risks:

  • Educate employees about security risks: Employees should be aware of the potential risks of using SaaS applications and how to protect themselves from them.

  • Conduct regular security audits: Regular security audits can help identify vulnerabilities in SaaS applications and ensure that they are properly addressed.

  • Use a secure development lifecycle: When developing SaaS applications, organizations should follow a secure development lifecycle to ensure that security is built into the application from the start.

  • Implement security controls: Organizations should implement security controls such as encryption, access control, and auditing to protect their data.

  • Select a reputable SaaS provider: Organizations should carefully select a SaaS provider that has a good reputation for security.

  • Use encryption: Encryption is a process of transforming data into a format that cannot be read by anyone who does not have the appropriate decryption key. This ensures that data is protected in transit and at rest.

In addition, the use of SaaS (Software as a Service) solutions means that companies are reliant on third-party providers. This can create vulnerabilities if the provider is not adequately protected. As a result, it is important for companies to be aware of the new risks associated with SaaS solutions and to take steps to protect themselves.

Will SaaS Security Measures Slow Business?

No, SaaS security measures will not slow business. They may even improve business efficiency by reducing the need for IT support. Additionally, SaaS providers often offer their customers an SLA (service level agreement) that guarantees a certain level of uptime and performance. This means that businesses can have peace of mind knowing that their applications are always available and running smoothly.

While SaaS providers must take steps to protect customer data, these measures will not slow down the business. Many of the security measures that SaaS providers use are invisible to users and have minimal impact on performance.


So there you have it! These are the things you need to know about SaaS security in 2022. We hope this blog post has been helpful.

What Are Residential Proxies & Why Do You Need Them?

Residential proxies route your internet traffic through an intermediary server and allow you to choose a specific country, city, or mobile carrier where you can surf the web as a real user in that area. 

Many users prefer residential proxies as they are comparatively better and safe. With trusted internet providers, you can access their network of millions of IP addresses and perform your tasks efficiently. 

But do companies really need residential proxies? This article will walk you through the working of these proxy servers along with relevant use cases. 

How Do Residential Proxies Work? 

The internet provider assigns you an alternative IP address to process your search requests. All your search requests go from the provided IP address to the proxy server from where it reaches the resource server. 

The high-anonymity level and low block rate make them a preferred choice. The provided IP address belongs to an actual device. Due to this, the sites perceive your activity like any other regular user, yet you remain anonymous. The block rate is negligible since the IP addresses come from trusted internet providers. 

You have the option of choosing between static and rotating a residential proxy. You are provided a new IP address for every request in rotating IPs. Moreover, some providers also give access to the same IP address for 30 minutes.

Lastly, while choosing your provider, make sure you can integrate proxies with all significant automation bots.

Let’s now take a detailed look at the use cases of residential proxies: 

Make The Most Of Your Advertising Budget Through Ad Verification 

Do you know that the total cost of ad fraud is set at $34 billion, predicted to reach $87 billion in 2022? 

Ad verification is a process followed by digital advertisers to ensure their ads appear in front of a real targeted audience on appropriate sites. With time ad fraud is drastically increasing as hackers, and black hatters find ways to portray fake traffic on their sites. It’s common to run an ad bot or a fake ad site these days. 

Here are some common ad frauds you can save yourself from using residential proxies:

Impression Laundering

Some ads are solely running based on impressions which motivate individuals to practice impression laundering. They stack in a massive amount of money based on impressions that, in reality, weren’t there. The ads are generally reduced to a pixel size, hidden beneath other information or behind the main page.

Ad Click Fraud 

Automating ad clicks through ad bots causes maximum damage to advertisers. They even create fake accounts that give an idea of actual human interaction with the ads. Furthermore, their ideas are continually evolving to rob advertising funds successfully. 

Fake Website Traffic

Fake website traffic is the traffic generated using bots or software. The bots mimic human interaction and give an impression someone is viewing the website. As a result, the ad space becomes more expensive. Advertisers/marketers lose millions of dollars due to fake web traffic every year. The fraudsters achieve their agenda by inflating the overall ad views. Moreover, they create a website image that entices marketers and increases the overall website selling price.

Why Do Companies Need Residential Proxies For Catching Ad Frauds? 

Many advertising and marketing companies rely on residential proxies to catch ad frauds. Proxies are essential during this step, as a unique IP address will prevent fraudsters from blocking site access. You are likely to keep them on the radar instead of checking once. Companies can easily detect ad frauds and take appropriate steps with millions of IP addresses. 

Helps In Web Scraping

Researching your competition is one of the significant factors contributing to the success of online marketing. Web scraping is obtaining a large number of website data using bots. You can acquire all relevant data about your competition, analyze their strategies, and plan your next moves accordingly. The process is easily tackled with residential proxies as rotating proxies support mass scraping. They are preferred over other proxies as they work efficiently during large-scale scraping on platforms like Google, LinkedIn, etc. 

Maintain A Competitive Pricing 

If you are in an industry with heavy competition, pricing becomes a crucial factor in surviving in the market. To keep your sales high, you need to keep up with the current market price trends. Rotating residential proxies help businesses acquire information about the ongoing price trends. You can charge your products or services accordingly by being updated with the instant market price updates. 

Avoiding this step often leads to overpriced products people won’t purchase or recommend. Using appropriate sales intelligence software is another core factor in determining the proper pricing updates. Residential proxies allow using different software to acquire accurate information for crucial business decisions. 

Access To Snickers & Ticket Websites 

Scraping data from snicker sites is comparatively tricky due to the industry's identity theft, design copying, and purchase limitations. However, residential proxies will help you acquire all relevant information without any restrictions. 

On the other hand, residential proxies are best suited for scraping data from ticket websites. You can easily compare ticket prices among various providers. 

Achieve Exceptional Marketing Results 

You can shape your marketing strategies after acquiring relevant information about the competition. Make the most of ad automation, social media campaigns, email automation, etc., to boost your market reach and connect with your target audience. 

Social Media Management Made Easy

Social media plays a crucial role in online marketing. A strong social presence is essential to reach your targeted audience. You can easily create and manage multiple social accounts using residential proxies. In the end, making the most of the proper social channels is the way to go. 

Improve Overall Site Performance

You can improve your organic reach as residential proxies support different SEO tools. Begin by making your website multilingual and increasing your audience base. Next, work on using the right tools to create meaningful links for your site. Lastly, use audit and crawling tools to improve your overall performance. 

Final Thoughts

Residential proxies are extremely helpful for understanding your competitors, efficiently using your ad budget, and improving your overall site performance. Start researching your available options and choose an appropriate internet provider to get started today!

Best HubSpot Alternatives For Small Businesses In 2022

In recent years, many small business owners have been turning to HubSpot for their marketing and sales needs.

However, the rise of automation in all areas of life has resulted in an increased awareness of the importance of robust marketing automation platforms that are easy to set up.

In 2022, there will be a new set of Hubspot alternatives that are gaining popularity among small businesses.

But first, let us give you a brief about HubSpot and why you would need a HubSpot alternative in the first place.

What Is HubSpot?

HubSpot is a cloud-based marketing and sales software platform that helps businesses grow by attracting more visitors, leads, and customers. It is one of the most renowned sales, inbound marketing and CRM tools that stand competitive against the likes of Salesforce.

The HubSpot platform includes tools for website optimization, email marketing, social media monitoring, contact management, and reporting.

It integrates with 1000s of popular tools and boasts solid customer support via email, phone and live chat.

Despite all these factors, you might want to look for a better HubSpot alternative. 

Why Should You Look For A HubSpot Alternative?

One of the major drawbacks of HubSpot is its expensive pricing structure. Once your free plan gets exhausted, you might want to upgrade to a pro plan that would cost $113/month for the sales, service and marketing tool. 

And, that gives only access to the basic marketing features. If you want to get access to broad marketing automation features, landing page builders and onboarding, it would cost you over $800 a month. 

If you have tasks to schedule, you will have to automate and set up daily tasks. There is no feature of automatic recurring tasks scheduling. 

Further, the dashboard is clumsy and is hard to navigate for the newbies. 

Considering these factors, we have enlisted the 5 Best HubSpot alternatives for small businesses and marketers.

  1. EngageBay

EngageBay is indeed the best HubSpot alternative because of its functionalities, stellar customer support and affordable pricing. 

It wouldn’t be wrong to say EngageBay is an affordable version of HubSpot. Hence, EngageBay is an amazing alternative to HubSpot for small businesses. 

It has an all-in-one marketing suite that streamlines your marketing, sales and support team in one place. 

EngageBay boasts various standout features such as marketing automation, drag-and-drop email builder, free CRM, landing page builder, web sign up forms and tons of others. 


  • No need to set up recurring tasks daily. Your repetitive tasks will be automated and scheduled. 

  • Engagebay has a sleek interface and provides a smooth customer onboarding. 

  • You can boost its functionality by integrating it with other third-party apps such as Linkedin, Shopify, DocuSign, CallHippo, and WooCommerce. 

  • Their email CRM feature helps close more deals and provides better insights into customer behaviour. 


  • Though the templates are customizable, there are only a few email templates in the library. 

  • In terms of integration, HubSpot takes the edge over EngageBay.

  1. ActiveCampaign

ActiveCampaign is another reliable HubSpot alternative for small businesses. One of the major USPs of this tool is quick automation. 

You can automate follow-ups, social media posts and set conditions. 

Apart from this, the CRM functionalities include lead scoring, win probabilities and advanced segmentation. 


  • ActiveCampaign boasts superior integration with tools like Shopify, BigCommerce, WooCommerce, Unbounce and more. 

  • You can also sync tasks using Google Calendar, Outlook and other calendar tools and schedule them within the CRM. 

  • ActiveCampaign is low-priced when compared to HubSpot. The email marketing starts at just $9/month. However, you won’t get a CRM or landing page builder with this. 

  • ActiveCampaign uses machine learning capabilities to schedule emails. Thus, the predictive sending feature helps you send emails at the right time when customers are going to open them. 


  • ActiveCampaign does not offer any free plan. 

  • The lite plan costs $25/month for 1,000 contacts and it lacks various CRM features.

  1. InfusionSoft (Keap)

InfusionSoft (Keap) is an easy to use sales and marketing automation tool that comes with robust CRM functionalities. Keap integrates with your Gmail or Outlook and pulls your data into CRM to close deals quickly. 

Furthermore, Keap surpasses HubSpot in terms of its robust reports and analytics. Even the newbies can analyze the metrics without wrapping their heads around it. 

You can create predictable workflows using its advanced automation builder. This automation builder creates workflows using personalized triggers. 


  • InfusionSoft integrates with over 2,500 third-party apps of different kinds. 

  • They have one of the best sales pipeline features. You can track and analyze every deal in the pipeline. 

  • It gives a 14-day free trial to try its basic features and CRM. 


  • InfusionSoft starts at $59/month for 500 contacts. This is lower than HubSpot but not affordable for small businesses. 

  • It does not have an autosave feature to save your progress.

  1. Pipedrive

Pipedrive is a CRM software aimed largely at sales teams from small-to-medium-sized businesses. 

Pipedrive's UI is incredibly easy to navigate and an excellent tool for all levels, despite the various customization choices and dashboard features.

There is not much difference between HubSpot and Pipedrive when it comes to reporting features. 


  • Pipedrive’s lowest plan starts at $12.50 per month which is fair enough when compared to HubSpot. 

  • Pipedrive is available in 13 languages such as Portuguese, English, German, Spanish and others. 

  • It has a dedicated mobile app that gives you real-time updates on your sales process. 


  • Pipedrive is good for the sales team. For the marketing, it offers integration but the options are limited. 

  • There is no free plan to start with.

  1. Sharpspring

SharpSpring is a less known name in CRM marketing tools. Started in 2012, this tool offers various features for marketing teams and sales teams. 


  • It gives a 360-degree view of the customer sales cycle. 

  • The tool also provides features that are customized for various industry verticals. 

  • It has a dedicated marketplace that lets you add integrations to your account. 


  • Compared to HubSpot which has a free CRM, SharpSpring costs $449/month for just 1,000 contacts. 

  • SharpSpring has a complicated dashboard with so many features piling up together.


True that HubSpot is a market leader in CRM, but it is not for everyone. Once your company grows and you have massive data of contacts to manage, you would want to switch from HubSpot to a more reliable and functional platform. 

In our opinion, EngageBay is a perfect alternative to HubSpot that small businesses should look for. It is fairly easy to set up and you can get started for free!

You can streamline your tasks from a single place. Be it your sales, marketing or support team, EngageBay has all the features for task automation and customer management. 

And, the best part is it doesn’t get cheaper even when you upgrade.

How To Build An Email List From Scratch?

You’re no doubt familiar with the effectiveness of email marketing. Consumers are comfortable with and accustomed to its unobtrusive, opt-in format, and marketers love the massive potential ROI that this affordable and versatile channel can bring. 

However, email marketing only works if you’ve got an engaged audience, and for that, you need a properly built and maintained email list. 

But how to create an email list that can deliver a personalized experience for your subscribers and the best results for your business? 

In this article, we’re going to look at some tried-and-tested tactics that can help you to capture the right kind of subscribers for your list while continuing to nurture your audience engagement as your business grows. 

But first, let’s look a little closer at what an email list actually is.

What Is An Email List?

Quite simply, an email list is a collection of people who have agreed to receive your promotions and campaigns. 

They could be followers of your blog, customers who have previously purchased a product from you, visitors to your website who liked what they saw, or even people who attended one of your events. There are many ways that subscribers come to sign up to your list, and they are all theoretically interested in what you and your business have to offer. 

Building and managing an email list is one of the most important activities in your entire marketing strategy, simply because of the potential that it holds. Get it right, and you’ll have a thriving audience of active and engaged subscribers, who are only too happy to read your emails and click through to your latest deals and products. 

On the flip side, if you get it wrong your carefully crafted campaigns will end up being sent to stale and non-existent addresses, stay forever unopened and instantly deleted by disinterested subscribers, or even worse, marked as junk and sent straight to the spam folder!

Build Your Email List in 2 Simple Steps 

Luckily, creating a high-quality list doesn’t take a great deal of technical wizardry or specific know-how. 

With the right tools, a little common sense, and some good old-fashioned patience and persistence, you can organically grow your email list from scratch without resorting to shady tactics like buying a list (never do this!) or sending emails without permission. 

Begin by implementing the following 2 steps and watch your subscriber list grow:

Step 1: Make It Easy To Subscribe

You’re essentially asking people to give up their details voluntarily, so it’s important to make the process as easy and painless as possible. Let’s check out a few handy and effective places to encourage people to sign up to your email list:

  1. Your Website

Visitors head to your website for all kinds of reasons, but they are all showing an interest in your business. You can capitalize on this interest by placing subscribe forms in visible and easily clickable places, such as: 

  • Your blog: readers of your blog are naturally more engaged with your brand—they have shown their interest by taking the time to read what you have to say. Consider placing a pop-up subscribe form that appears after a certain amount of time on your blog page, this way you can allow people to read without intrusion and ensure that you are capturing those readers who have confirmed their engagement by reading to the end.

  • Checkout: Interest in your brand is at its peak when someone is buying from you, so this is your best chance to turn a one-off buyer into a loyal customer. Simply add an easy checkbox with something like “receive special offers and the latest news” to your checkout form - people are already filling in their details anyway, so this makes an easy shortcut to signing up.

  • “Contact us” form: Another handy shortcut to signups lies in your “contact us” form. A visitor is showing interest by reaching out to you and is already entering their contact details, so you can respond to their query. Add a small tick box to the bottom of your contact form and encourage an easy and convenient sign-up opportunity.

  1. Social Media

With their widespread use and easy sharing, social media platforms are incredibly useful for attracting new audiences. 

However, while social media channels should definitely be a part of your marketing strategy, it has been proven time and time again that email marketing offers a far better return on investment—social media advertising costs much more and people are simply less inclined to engage with it. 

So rather than advertise directly on your social media channels, consider running sign-up campaigns to convert your social media followers to email subscribers. 

Leave a persuasive CTA and easy link to your sign-up forms on all of your social media posts, and promote the benefits of being on your list. You can offer special deals for social media sign-ups, or promise unique, valuable content that only email subscribers can access. 

The idea is to take advantage of social media’s popularity and reach to attract people to your more reliable and lucrative email list. Whether it’s through consistent messaging on your social posts or special social media Linkedin advertising for lead generation, adding to your email list should be a primary goal of your social media marketing strategy.

  1. Your Emails

You probably send hundreds or even thousands of emails every month to people that haven’t yet subscribed to your list. Order and shipping confirmation emails will make up a large percentage of these, as well as people contacting you with questions and any other requests. Using these emails you can build your subscriber list and send them automated email campaigns.

Transactional emails have incredibly high engagement rates, and you can take advantage of this by encouraging a sign-up to your list. 

Always add a clear and prominent CTA in your emails, directing readers to a sign-up form or landing page. Perhaps you could sweeten the deal with special content or a discount on the next purchase if the customer signs up—always try to make the process as rewarding and as easy as possible.

Step 2: Offer Lead Magnets

Lead magnets are specific incentives that you can offer to encourage people to sign up. Some people will require an extra push to give up their details voluntarily, so a valuable and carefully thought-out incentive can make all the difference when building your list from scratch. 

But what kind of lead generation strategies are the most effective? 

The answer lies in knowing your target audience and understanding what is valuable and desirable to them. 

Lead magnets are most effective when they are directly related to your brand or industry. For example, if you sell fishing products, you would offer something useful for fishing enthusiasts such as a fishing map of the local area, or a guide to the best bait. 

The trick is to find a balance between what you can afford to create or give away, and what offers the greatest reward for your new subscribers. 

For example, puzzle retailer Jiggy offers 10% off the first order, as well as the chance of winning a free puzzle.

Let’s take a look at some more good examples of lead magnets:

  1. Amazing Content

Instantly accessible, relevant, and exclusive content makes for the perfect lead magnet, particularly if it solves a particular pain point that your potential subscriber is experiencing. 

For example, you might go to popular query websites like Quora and Reddit to find common questions related to your product or service. Answer those questions with gated content like whitepapers, how-to guides, ebooks, or listicles, which people can only access by signing up to your list. Not only does this populate your list with highly engaged and interested subscribers (the kind who are most likely to eventually make a purchase), but it boosts your brand reputation as one who is an expert in your particular field. 

Alternatively, you can offer your content regularly and freely with the expectation that interested readers will sign up for updates. If your content is compelling enough, people will look forward to your next blog post and will happily subscribe to your list to receive it directly in their inboxes each week.

  1. Exclusive Offers Or Events

People like to feel part of something exclusive, so treat your email subscribers like VIPs wherever you can. 

Holding free physical or online events is a great way to do this—you can invite industry experts or influencers to speak at your event and ask for a sign-up to attend. Other valuable events include free courses and tutorials, where you can show participants how to get the most out of your product or service. 

You can create exclusivity for your subscribers by giving them special sneak previews or early-bird deals—shoppers appreciate the chance to be always at the front of the queue for the latest hot releases.

  1. Discounts Or Gifts

A simple discount is always welcome and makes an extremely attractive incentive for potential subscribers. 

Think about it - people are already showing an interest in your brand if they are perusing your website, and may need a nudge to commit to a purchase. A small discount or another offer (free shipping, for example) can be the catalyst needed to not only sign up to your list but to make a purchase too. Not bad returns for such a small investment!

Finally, you could also consider offering relevant gifts in return for a sign-up. A free sample of one of your most popular products is the obvious choice, giving new subscribers an idea of the kind of quality they can expect from your brand and wetting their appetite for more. 

Useful Tools for List Building

Now you have an idea of some tactics for encouraging people to sign up to your list, let’s see how you can bring it all together. It’s important to find an email marketing platform that’s designed specifically with the needs of ecommerce retailers in mind and provides you with the right tools for building a thriving email list.

  1. Standard Sign-up Forms

These are the classic sign-up boxes that you’ll see on most ecommerce websites. You can place these forms throughout your site with a simple text like “Sign up to our Newsletter” or “Become a Subscriber Today.” 

The standard sign-up form gives you the flexibility to add as many fields as you choose, so you can capture as much information as possible. Because a good list contains more than just an email address! 

The more information you have about your subscribers, the better you can segment your list and the more personalized your messaging will be. At the very least, you should consider adding a field for phone numbers, so you can supplement your emails with SMS marketing. 

Other field options include things like gender, age, location, preferences, and more. However, be careful not to make your form too complicated and time-consuming. We want to make signing up as easy as possible, remember? Find a balance between getting the information that you need and making the sign-up process as simple as possible.

  1. Pop-ups

Static sign-up forms are great and should always be used, but the sad truth is that they succeed in capturing a subscriber to your list at rates of just 1.28%. To boost this number, you can explore more dynamic and effective forms—the first of which is the pop-up. 

Pop-ups have gained a reputation over the years for being intrusive and annoying. However, if they are carefully timed and used in just the right situations, they can effectively capture subscribers. The exit-intent pop-up is a great example of this, being timed to appear only when the visitor has finished their business and is ready to leave the site. 

With conversion rates rising to 4.22%, it is clear that pop-ups are a very useful addition to your blog, store, or other pages when looking to collect subscribers.

  1. Interactive Sign-up Forms

To offer a fun and memorable experience, consider interactive sign-up forms like the Wheel of Fortune. 

These forms bring an element of gamification into the process by offering visitors a chance to spin the wheel and win attractive incentives. This increase in engagement is reflected in excellent conversion rates of 12.74%. 

Simply add your incentives to the wheel (percentage discounts, free shipping, gifts, etc.) and add your desired information fields (email, phone number, etc.). As people are naturally inclined to want to try their luck, you could perhaps afford to add a couple of extra fields here and maximize your collection of information.

  1. Landing Pages

Dedicated landing pages are useful for campaigns that aim to sign up as many subscribers as possible. 

The concept is simple—you create an attractive and easy-to-navigate page that’s designed specifically for capturing subscribers, and link to this page from things like your social media feeds, emails, or ads. 

Creating your landing pages based on a particular campaign or incentive (free shipping in exchange for signing up, for example), keeps things focused and the desired outcome clear. The high conversion rates reflect this—visitors who land on your page sign up an impressive  24.82% of the time.

Wrap Up

With email as a marketing channel showing no signs of slowing down (in fact, conversion rates for email marketing campaigns nearly doubled in 2020), email has firmly consolidated its role as the go-to channel for online shopping. 

Knowing how to build and nurture a thriving email list from scratch is truly one of the most valuable skills a marketer can have—a well-built email list has the potential to become your primary source of revenue. Growing and maintaining your list is a never-ending task that should be kept at the forefront of your marketing strategy. 

Luckily, it’s not an overly complicated task.

Just remember to take full advantage of the tools and features that your email marketing platform offers (a good platform will offer many), follow the 2 simple steps outlined in this article, and work at it patiently and consistently. 

Give it a little time, and soon you’ll have a thriving and lucrative list of engaged subscribers eagerly awaiting your updates and promotions!