The Relationship Between SEO and CRO

Details

Published: Tuesday, 21 February 2023 11:23

The lifespan of a website depends heavily on SEO. More experts are focusing on this issue since, without it, website traffic would be significantly decreased.

The organic traffic to your website can be significantly increased by SEO efforts. That is why employing this technique is wholly worthwhile.

What does SEO involve, what are the practical requirements, and how can it increase your conversion rate? We will address your inquiries in the sections below.

About SEO

Simply said, it involves improving your website's accessibility for search engine users.

With the use of SEO, your website may get a higher SERP ranking automatically. The more visible your pages are in search results, the more probable it is that you'll draw both new and returning clients to your online store.

This is difficult development, therefore it's crucial that it achieves its long-term objectives. I'm not going to be useful in the near future.

As you can see, if you want to increase your conversion rate, you must do this crucial step.

However, how does the process operate?

Simply said, it involves improving your website's accessibility for search engine users.

There are three different categories of SEO activities:

- Technical

- On-site

- Off-site

Search engine optimization for your own website entails taking into account the page's content, the website's structure, the availability of keywords, and even the load time.

On-site SEO is significantly influenced by these factors.

Links from outside sources are crucial for off-site SEO. An effective practice for this is creating linkages.

Make sure the partner website's theme is the same as yours, regardless of whatever website your link is on. Additionally, it doesn't matter where your URL is placed.

Being featured on a real estate website is unfortunate if your main keyword is "conversion rate" or "conversion funnel."

But why are these links so important? Websites are connected through a kind of Internet network known as URLs. For instance, Google will judge you if it finds a worthwhile and helpful page. Why else would he bring you up if it weren't the case?

As you can see, learning SEO is a difficult skill. It's also challenging to write a comprehensive blog article on it.

But let's go to work first. How may it help you improve your conversion rate?

Increase your conversion rate with SEO

These two concepts can be used interchangeably. In other words, if you carried out your SEO properly, your conversion rate will increase, and if you carried out your SEO badly, it will either remain the same or decrease.

In reality, though, this isn't necessarily the case because it might also rely on:

- Competitor behavior

- Customer experience management

- The difficulty of the keyword you chose

- How fierce is the competition for that particular keyword?

- Your website's organization

We could go on forever, but you get the point. SEO won't help you increase your conversion rate over the long term. But it may be a really solid starting point.

We'll now disclose the secret you need to conjure:

- Quickly loading

- Utilizing long-tail keywords and excellent content

- Good CTAs

- Improved webpage

Let's take them one at a time.

Content

Knowing your visitors' characteristics will help you identify your target market. You may utilize preliminary analysis, like heatmaps, to figure out what data they are actually interested in.

You should post more of this kind of material if your target market is middle-aged dog owners who are particularly interested in dog food.

Your conversion rate could increase if you provide your target audience with genuinely useful information. People will visit your website more frequently as a consequence.

Furthermore, it's a fantastic tool for locating new keywords that are more SEO-friendly than the ones you've been using. Finding simple keywords with lots of traffic and little competition is not difficult.

This enables you to rank at the top of the search results quickly, increasing your conversion rate naturally.

Loading speed

Your site's load time is one of the most important aspects of any SEO campaign. On-page and site abandonment are significantly impacted by loading time.

If a website loads slowly, visitors will leave, which explains why your conversion rate isn't increasing.

The importance of loading speed for the user experience led Google to start giving websites a rating based on it. You must optimize your site to reduce load time if you want to rank at the top of search results.

Use smaller main page images, optimize or decrease all of your graphics, and get rid of any unnecessary pop-ups or subpages. You can increase your conversion rate and speed up the loading process using these.

Design 

It's a technique to enhance website user experience, which might increase conversion rates

Great design may enable you to increase some KPIs by improving the user experience.

It could increase how long people stay on your site, the number of return visitors, and the bounce rate. These components all work together to raise the rating of your website.

Make sure your page titles are crafted with the user in mind as well. Do not write them only for SEO. Your conversion rate will significantly increase if you optimize your titles.

These have to contain attention-grabbing, emotionally engaging terms. This will increase your conversion rate and allow you to reach out to more potential consumers.

Keywords

Users frequently enter only a few words while searching for specific information. To provide visitors exactly what they want while also boosting your rankings and conversion rate, long-tail keywords should be used.

The drawback of shorter keywords is that there is a lot more competition. Therefore, you can't ensure that you'll appear at the top of the search results even after years of constant SEO work.

Long-tail keywords are more specific and frequently simpler to target. This will increase both your organic traffic and conversion rate.

CTAs

Your visitors convert as a result of this. This is unquestionably crucial from the perspective of SEO since search engines take into account your website's traffic and user engagement levels.

CTAs should always be placed in a clear and sensible area. Additionally, emphasize the text a lot.

If you neglect these stages, neither your conversion rate nor the amount of website interactions will grow.

We advise you to employ unusual CTA messages. Traditional "interest" and "purchase" messages don't reach the stimulation barrier since they have already ingrained themselves in people's thoughts.

Pick words with unusual meanings to make them stand out to readers.

Website optimization

The process of website optimization takes time and requires ongoing care. You must regularly do analysis if you want to always have the top site.

In order to increase traffic or conversion rates, your website's UX, accessibility, and search ranking are all evaluated and changed through the process of page optimization.

You can see that there are several factors to take into account, which is why we characterized the procedure as "complex." You may be considering how to do all of this effectively.

Don't worry; there are several tools and fixes available to assist. These tools are helpful for analyzing SEO criteria, tracking conversion rates, and evaluating the user experience of your website.

Stick to specialist tools, such as heatmaps, Google Search Console, or Page Speed Checker, which focus on a specific parameter.

If you use these tools, your website will function brilliantly and you won't go undetected.

Conclusion

You can see that using SEO to increase your conversion rate isn't exactly a straightforward endeavor. However, there are many solutions and pieces of software to make the process work, so you shouldn't worry.

Use the methods above as necessary.

Maximize Your Online Business with VPS Hosting: Tips for E-commerce Success

Details

Published: Friday, 17 February 2023 11:23

Virtual Private Server (VPS) is a hosting service that provides the user with private and dedicated resources on a server with multiple users using virtualization technology. There is usually more than one hosting plan. 

VPS hosting comes out as the more stable and secure option when compared with shared hosting. Shared hosting does not give the user a private and dedicated server space. Website owners with a medium level of traffic usually choose to use VPS hosting since the traffic they get mostly passes the lines of shared hosting plans but does not need a dedicated server.

This article will discuss maximizing website traffic and online businesses using a virtual private server. 

The benefits VPS offers E-commerce businesses

1. Scalability

Scalability must be the owner’s number one concern when the e-commerce business is heading to a breaking success. VPS hosting is essential for e-commerce sites that depend on regular traffic to generate revenue. 

The higher the number of the site’s visitors, the higher the levels of transactions. And handling high-traffic volumes needs a scalable resource to prevent downtimes. 

VPS hosting is the thing that can offer the site owner the type of scalability and resources they need. 

2. Cost reduction and efficient budget management

A dedicated server is pricier than VPS hosting, so using VPS is the more economical option since the user will only be using one server divided into multiple private ones, which will reduce the cost. The benefits and features of a dedicated server and VPS hosting are very similar; the biggest difference is that VPS is more affordable. 

Another cost and budget advantage is that the user can monitor where the budget is being spent. VPS hosting allows choosing the wanted resources, and the vendor will allocate that amount to the user accordingly. And planning allows the user to know when additional resources might be needed. 

The website owner can buy VPS with BTC or crypto, which can also be cost-effective. 

3. Better performance

VPS hosting operates as an independent dedicated server virtually, and it provides good performance for all e-commerce startups because both the website and the owner of the site have total control over the resources. And the resources can allocate to optimize performance better. 

4. A feature-rich site

A basic website is one of the biggest obstacles small to medium-sized e-commerce businesses face. Businesses like that may lack the ability to add elements like dynamic media files to their websites due to limited VPS hosting resources.

Such features can cause downtimes and make sites heavy, hampering quick loading, which is bad. And that is where VPS hosting comes in, especially the SSD one, which can increase the RAM size and enhance the CPU’s performance to drastically reduce the website’s downtime. 

An SSD VPS hosting can retrieve high-volume data so fast, thanks to its not having a spinning mechanism. This will help the e-commerce business flourish because when a site is rich in features, it attracts more customers, which also means more revenue. 

5. Offers a better security

VPS hosting is a far more safe and more secure option for hosting compared to shared hosting. Despite the server being a single one shared by all the users, the data of the website owner will remain private within their authorized environments. So there is no need to worry about data leaks or theft accidents. 

6. Improves ranking and user experience

Speed is one of the main factors for ranking high on Google. Most websites have a three-second loading window to rank high; however, for e-commerce sites, it is narrowed to two. Having SSD VPS hosting means constantly allowing users to access the site quickly. And this will naturally translate into the site ranking higher on Google.

Combining all the mentioned benefits means providing customers with the best user experience possible while browsing the e-commerce site, and a good user experience means great SEO performance. It is like a never-ending cycle. 

To conclude

E-commerce companies greatly benefit from VPS hosting. VPS hosting can lead these businesses to success by offering them performance, an affordable, customizable platform that suits their needs, and reliability. With the business growing and the traffic increasing, SSD VPN will be there to handle it all and decrease complications. 

Five Ways to Improve Ecommerce Landing Pages for SEO

Details

Published: Tuesday, 07 February 2023 13:52

E-commerce SEO has always been set apart. It can't be compared to SEO for non-commercial sites. That's why SEO specialists can barely find a common ground with UX experts. 

SEO professionals tend to create more optimized content and get landing page clicks. UX specialists care about products mostly. Likely, both SEOs and UXs have one goal - conversions. 

How to achieve this goal? 

SEO will help eCommerce landing pages rank better and acquire new customers. 

In this guide, you will find out five ways to improve eCommerce landing pages from an SEO standpoint. 

Let's get the ball rolling!

Category Pages Types

There are two main types of category pages:

• Category listing pages (these categories that list categories)

• Product listing pages (these categories that list products)

You can see the first type of pages (CLP) across many popular eCommerce online shops. CLP tends to be placed higher up within the hierarchy of the site. 

Here is an example of CLP on FOREVER21:

And here is an example of FOREVER21's PLP:

You might wonder - what is the difference between CLPs and PLPs? 

The difference is the following:

CLP - they target general topics (e.g. women's clothing)

PLP - they target more specific requests (e.g. boots + booties)

Now, let's move to the tips that will help improve eCommerce landing pages. 

1. Create useful content 

Content is king. It is a well-known fact. The content aims to provide users with helpful information. That's why marketers use all possible online channels to spread it across the web. They even try to identify the best time when the information will be shown to the audience (a social media scheduler helps with that perfectly.)

In the world of eCommerce, content makes a direct impact on a customer's decision. So, it is important to provide customers with fresh and unique content that gives value. This is when AI marketing comes in handy. There are many AI-powered writing tools that can help you to write content that meets customers’ needs.

However, don't delude yourself with the topics you believe would make sense to cover. 

For instance, you have a category page "karate gi." There is no need to write a post that shares the history behind a karate gi. Instead, you should help potential customers with getting answers to the next questions:

• What dress material has been used for karate gi? 

• What design of karate gi can be chosen? 

• etc.

You can cover this information briefly. Plus, the additional information can be added in the FAQ section down below. 

This action provides users with more detailed information about the product. Besides, it helps Google understand the content on the page. 

By the way, John Mueller has stated that:

• When the ecommerce category pages don’t have any other content at all, other than links to the products, then it’s really hard for us to rank those pages

• I’m not saying all of that text at the bottom of your page is bad, but maybe 90%, 95% of that text is unnecessary. But some amount of text is useful to have on a page so that we can understand what this page is about.

• Our algorithms sometimes get confused when they have a list of products on top and essentially a giant article on the bottom when our algorithms have to figure out the intent of this page.

Here are main points regarding a content creation for category pages:

• It should answer questions

• Be short and sweet

2. Internal linking

Internal linking is important. Both for the category and product landing pages. It makes sense to use automated linking and manual one. 

If you are an owner of a large eCommerce site without automation, it will be difficult to proceed with linking. 

Especially, if you used localization services to embrace more international markets. 

Why?

Because each area splits into cities. For example, a US market covers regions across the US. These regions consist of cities. Finally, each city suggests categories of the product your potential customers may look for.

Likely, automation helps identify a "parent/child" connection between categories. That makes the process of linking easier. 

The benefits of automated linking are:

• Avoid orphan categories

• By creating a new subcategory and setting a parent category - the last one will link to the subcategory automatically

• Internal links help with indicating a site structure

• Google understands the site structure better

Why do you need to use manual linking? 

Manual linking helps you put pages with a high level of search opportunity in the first place. Thus, both users and crawlers will be able to stumble upon them in a blink of an eye. 

3. Work on creating long-tail categories 

You can improve category pages by creating long-tail variations of them. 

How to do this? 

First and foremost, you should use one of the SEO tools that can help conduct keyword research. In this case, Keywords Explorer from Ahrefs will work. 

For example, you have a broad category "fashion jewelry":

You need to click the "Matching terms" report and review the "Parent topics" column:

As you can see, the tool suggests tons of long-tail variations with the search volume numbers. Go ahead and choose the most promising opportunities to apply them for categories. 

4. Take care of URL structure

The best URL format is the one you won't need to change. Besides, you can never know how long it will take for Google to notice the changes in the URL. 

The reason to change URLs might be rebranding or some other fundamental technical aspects, like changing eCommerce hosting. 

URLs may be structured based on parent/child relationships between category pages:

• www.domain.com/collections/

• www.domain.com/collections/neckless

• www.domain.com/collections/neckless/kundan-necklace

As you can see, the URLs of the category pages are simple.

5. Include links to detailed guides

Category pages lack content that would be the final nudge for users in making their purchasing decision. However, according to pieces of advice from John Mueller - the information on CLPs should be short and sweet. 

What is the solution? 

Add links to the detailed guides that would cover the information regarding certain products. 

To Sum Up

SEO and eCommerce can co-exist. SEO can increase the number of sales for sure. Nevertheless, there are some technical aspects you should consider. 

SEO for eCommerce landing pages has different approaches to apply. You have just got familiar with five basic ones. Likely, the suggested ways of improving eCommerce landing pages work like a charm. 

Go ahead and try to apply them by yourself!

Call Tracking and Dedicated Toll-Free Numbers: A Winning Combination for E-commerce

Details

Published: Wednesday, 01 February 2023 10:12

Running an e-commerce store in today's competitive market can be challenging. To attract new customers and increase sales, store owners invest in a variety of marketing tactics. They might create an engaging website, build a social media presence, send out email newsletters, and use traditional marketing methods like print ads and business cards.

Speaking of traditional methods, it's also smart to get a toll-free number and display it prominently on both digital and print ads. When asked what their favorite form of business communication was, 22% of 18-39-year-olds said they would rather use a phone, and this percentage only goes up with age.

This means if you do the same, you could get a lot of phone calls, but without a way to track the sources of these leads, you will be left guessing where your customers are coming from. This can make it difficult to decide where to allocate your marketing budget. In this article, we will explore the importance of dedicated phone numbers and call tracking for e-commerce store owners.

What is Call Tracking?

Call tracking has actually been around for ages. When you were asked to mention you heard about a product on the radio or when a customer service agent asked, "How did you hear about us?" a business was tracking their calls manually. Some still do, but your business doesn't have to because call tracking is automatic with the right type of technology.

With the modern, automated version of call tracking, a customer calls your business, and the call is routed through a call tracking system that records information about the call, like the date and time, the phone number, the duration of the call, and more. Call tracking can be used in a variety of ways, such as tracking calls from specific marketing campaigns, tracking calls from specific geographic regions, and identifying the most effective marketing channels. It can also be used to identify issues that arise during customer interactions to help improve customer service.

Why are Dedicated Toll-Free Numbers Important?

Dedicated phone numbers, also called tracking numbers, are crucial for call tracking because they allow businesses to analyze phone calls separately for each marketing campaign or advertising channel. By using a dedicated phone number for each advertising channel, businesses can track the effectiveness of their marketing efforts and make better decisions about where to allocate their budget.

Getting a dedicated toll-free number rather than a local number has many benefits, including:

• Toll-free numbers can be used as a marketing tool, allowing businesses to create a memorable brand.

• Toll-free numbers are often associated with larger, more established businesses and can help to enhance a company's professional image.

• Toll-free numbers allow customers to call a business without incurring long-distance charges, making it more likely that they will call.

What are the Benefits of Call Tracking?

Call tracking can revolutionize the way your e-commerce business approaches marketing, customer service, and customer retention. When you track your incoming phone calls, it can provide your business with valuable data that can help:

• Identify effective marketing channels: With a dedicated tracking number for each marketing channel, you will learn which generates the most leads, optimize your marketing efforts, and allocate budgets accordingly.

• Improve customer service: Call tracking can tell you how long a call lasts, how many calls are missed, which agents handle the most calls, and more metrics that will help you find and address customer service issues.

• Identify sales opportunities: Tracking your calls will help you find new sales opportunities and upsell or cross-sell products and services.

• Measure marketing ROI: When using dedicated phone numbers with call tracking, you can easily measure the return on investment for your business's marketing efforts.

• Learn more about your customers: Call tracking allows you to gather data on your customers, like their geographic location, gender, age, and interests, which can be used to tailor future marketing efforts to specific demographics.

Phone calls are still popular with a large segment of consumers and are still a very effective way to generate leads and convert them into paying customers. But if you aren't using call tracking and dedicated toll-free numbers, you're left guessing where the call came from or using the old manual method of asking every customer how they heard about your business. With call tracking, you will understand what channels are driving your leads, who your customers are, and how satisfied they are with your company.