5+ Tips to Optimize Your Website to Drive More Conversions
- Published: Wednesday, 25 August 2021 11:17
You might have the best product in the market, but you won't get conversions if your customers cannot see you online.
Website optimization is paramount for conversions. On average, a website gets 2.35% conversions which is considered to be a reasonable rate.
However, one must always aim for 10%. But, amidst the challenge of competition, how is that even possible?
If you integrate the right keywords in appropriate areas, ensure optimum website security, and enrich your site with infographics and relevant videos, everything is possible.
So, to make it possible, we are going over the seven best tips that will help you get conversions.
Let's get started:
5+ tips to optimize your website for better conversions
1. Push the pace
The speed of your website determines its bounce rate. Therefore, if you want to drive conversions, you must bring your bounce rate down to minimal.
When a site fails to load within 2 seconds, customers tend to feel offended and bounce back, which in turn decreases your search rankings.
Search engines like Google are skeptical about their customer's experience, and a website experiencing high bounce rates indicates that customers are not finding the website worth their time.
So, increase your site speed.
2. Optimize your site with SEO
Search engine optimization bridges the gap between your website and your customers. SEO orientation helps search engines in figuring out what your website is all about.
The search engine crawlers then decide which keywords should be appropriate in defining your rankings, so keyword integration is of immense importance in SEO.
Moreover, optimizing title tags and meta descriptions with appropriate keywords help in getting traction to your blog posts.
A site without SEO is like a site that never existed on the internet because nobody will find it. So, get your SEO done today.
3. Consider your design; make it cyber-attack proof!
Web design can make or break customers. A well-designed website has everything from an appropriate allocation of pages to a user-friendly interface.
If your website lacks them, your customers won't reach relevant content on your site.
Whilst chalking out a plan for delivering out-of-the-box website design, you need to check out the following facts. On an average, a total of 30,000 websites fall prey to the hackers’ bait daily. Thinking that you are safe because you are a small business owner and hackers won’t care to bother you? Sorry to burst your bubble but, almost 60% of the small businesses are out of business within six months of a cyber-attack.
Looking for a fix-all solution for all these cybersecurity troubles? Cease to fret, as we have got you covered. When you install an SSL certificate, the HTTPS (Hypertext Transfer Protocol Secure) encryption gets enabled, putting a gray padlock in front of the domain URL.
The locks satisfy customers as they can view the name of the company and its address just by clicking on the padlock, if it's an OV Certificate, or EV SSL certificate.
The padlock gives a sense of satisfaction to the customers that they are on a secure website where the data that they share is entirely safe.
Once you have this element of cybersecurity incorporated into your website design, you can sit back and reap the fruits as conversions increase, SERP rankings improve, and your customer trust reaches an all-time high!
4. Recommend your customers on a personal level
If you recommend someone to take some action, you must know their behavior and what they are looking for.
Recommendations help lost and first-time visitors to know what they can do on a particular website.
However, reading how people have behaved on your website in part is essential to formulate an effective recommendation plan.
When people understand the context of your website, they are likely to convert into your customers.
Otherwise, when visitors don't know what to do on your website, they tend to bounce back.
5. CTAs are mandatory
There is no way to increase your conversion rate if you are not using the Call-to-Action buttons in your content.
Just like recommendations, CTAs also help visitors to take necessary actions after reading the information.
For example, if you are a medical website then, "Free consultation with your doctor," or if you are an information-based company, then a "Download our eBook for free" can act as effective CTAs.
A patient looking for a solution when seeing a free consultation button is likely to click it. Likewise, a visitor looking to gain information on a subject is highly likely to click a free eBook button.
6. Have a mobile-friendly interface with voice technology
We can't stress enough how vital mobile friendliness is for a website. But it is essential to state this point because of its strategic importance.
Technologies like voice assist, when collaborated with a friendly mobile interface, make searching information easy for visitors.
They must speak through a microphone, and the search term gets displayed within seconds.
This saves a lot of time, and the customer gets a great deal of satisfaction which significantly improves his chances of conversion.
The conversion rate is all about the convenience rate. If a customer's convenience rate is high, he is highly likely to convert.
The faster your site is, the less time a visitor must spend to get his work done, which is why you must be attentive to your site speed.
Apart from that, relevant CTA buttons, SSL certificates, recommendations, optimum design, and mobile friendliness are the most important points to emphasize.
By employing these points, you improve your search rankings, attract more visitors, and convert them.
So, follow these tips and see your traffic and conversion witness an unprecedented surge.