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eCommerce Marketing: Strategies For Success

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Published: Wednesday, 28 September 2022 05:16

The eCommerce landscape has been witnessing stiff competition like never before. Online brands are engaging in strategic warfare to grab the attention of potential buyers. Retaining customers' loyalty and motivating them to make return purchases have become difficult.

If you run an eCommerce venture, how do you expect to withstand such headwinds and emerge successful? You can accomplish this with well-executed marketing across all digital and offline touchpoints.

Strategies For Successful eCommerce Marketing

E-commerce stores contributed 19% of global retail sales in 2021. The figure is projected to rise to a quarter of net worldwide retail sales by 2026. This phenomenal forecast suggests that there is still significant scope to expand your eCommerce business and rope in new customers.

For driving highly qualified, ready-to-convert organic traffic to your website, you need a failsafe and effective plan to revitalize your business. This holistic plan should be founded on marketing strategies discussed below.

Try To Exceed Customer Expectations

Your online store must be organized in a manner that can facilitate:

• Ease of intuitive searching, adding items to cart, and navigation

• Faster loading on all browsers (optimize images or videos that slow your site down)

• The optimized browsing experience on mobile devices

• Quick response to customers' queries through AI chatbot, live support, call function, etc.

You can win customers' trust only when your store offers them an experience that measures up to their expectations.

Offer Relevant Recommendations For Up-Selling and Cross-Selling Products

The sale quantity and revenue of your online store can go up significantly if:

• It offers suggestions for better, advanced, and expensive versions of products the buyer is ready to add to the shopping cart (up-selling)

• It spontaneously tempts customers into buying additional products that can add better value to the products currently being purchased (cross-selling)

Often, the customer is unaware of the existence of a better version of the shopped product or cannot visualize how another product can enhance the efficiency or value of the product being purchased. Your store's AI bots need to make these processes intuitive by showcasing relevant items on the product page.

The price of the suggested product should not be significantly higher than the anchor price of the original product.

Rank Higher on Google Search With Search Engine Optimization (SEO)

SEO will drive more traffic to your eStore. To make your website link appear in opening pages of relevant search queries, you need to perform on-site optimizations for higher SERP (Search Engine Result Page) ranking.

Some important things your eStore designer must do have been outlined below.

• Integrate short and long tail keywords in product descriptions and URL

• Display images of products from various perspectives; incorporate targeted keywords in the image's Alt text

• Keyword-rich title tag and meta description

• Informative product page with customer ratings, cost, shipping info, etc.

• Google crawler-friendly site architecture with product categories and sub-categories

Leverage The Potential Of Videos

You can post videos on product pages that will demonstrate the usability of respective products. Also, consider hiring influencers who will make videos of unboxing products and showcasing their use in the home setting.

For DIY, you need a good video editor that offers the capability of seamlessly transforming image to video to serve your purpose. Always conclude the videos with a strong call to action.

Incorporate The Wishlist Option In Product Pages

A casual site visitor can be converted into a customer and brand advocate if you make way for sharable wishlist functionality.

The visitor can add those items to the wishlist which capture their attention, but their limited budget may not allow instant purchase. They can later return to buy things from the wishlist.

You can also send email reminders telling that the stock is running out or attractive discounts have been made available. This shall drive the prospect to buy products sooner.

Also, the consumer can share the wishlist on social media, and that can spread the word about your store through passive promotion.

Have a Dedicated Customer Review Section on Product Pages

Prospects are more willing to buy products, particularly the expensive ones, if the product's superiority and efficiency are endorsed by past customers.

Feedback and higher ratings by satisfied customers can motivate fresh buyers like nothing else.

Throw Irresistible Offers And Discounts To Entice Customers

Everyone like freebies or concessions on price. Consider:

• Offering good discounts during festive seasons

• Organizing flash sales for select targets

• Distributing promo codes and coupons to influencers for better product ad

• Giving away freebies to clear your inventory

Such attractive offers will make more people enthusiastic about purchasing from your online store.

Promote Your eStore On Instagram

Engage people on Instagram, the social platform that commands a huge fan following, strategically with eye-catching product images, quirky captions, and sharable hashtags.

Enhance your brand's organic presence with contests, offer announcements, information about product utility, etc. Connect with influencers whom people admire to promote your products and provide reviews that can sway leads.

Engage In Aggressive Content Marketing

Your eStore will be frequented by a higher number of interested leads if you post informative and persuasive content regularly on authorized blogs and popular sites.

Inform prospects about the multiple benefits of different products on sale. Highlight how specific products can meet the requirements of people of different age groups.

Grab trending memes, for example, and adapt your products to the elements that make them go viral.

Optimize Email Marketing

You can monetize from email marketing by:

• Sending welcome emails to new leads who had signed up on your website's email list

• Offering quick info on discounts being offered or stock being replenished to leads who had added products to the wishlist

• Triggering reminder mails with seductive subject lines and discount offers to prospects who had abandoned their shopping carts

• Asking feedback from past customers about shopping and shipping experiences

• Recommending new products to existing customers based on their past buying histories

Advertise Intensively Through All Available Channels

You can widen your customers' network by:

• Starting affiliate marketing program by offering commissions to people who drive sales

• Broadcasting info about products through podcasts

• Setting up a FaceBook store to entice social media users

• Pinning product images and descriptions on Pinterest

• Utilizing the PPC and Shopping Ads of Google

• Rewarding loyal customers and asking them to be your brand advocates

Conclusion

You can also do a competitor analysis to figure out the successful marketing strategies your brand rivals are leveraging to grab attention. You can adapt them to your unique conditions to target the right customers. Remember, personal touch in marketing always yields positive results.

How To Use Guest Posting To Promote The Ecommerce Website

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Published: Wednesday, 31 August 2022 07:17

Writing articles for other sites and blogs can seem counterintuitive. Why share valuable content if you can post it yourself? We all know that the links to your resource are a great way to heighten the site's trustworthiness for search engines and boost traffic. One of the best ways to get such links is by publishing your texts on other blogs. First, it attracts new visitors and increases traffic. Second, it is a good sign for search bots. 

The hardest part of this promotional method is finding reliable blogs with a solid reputation. Here you can find blogs for promoting finance-related companies and eCommerce sites. But before you start, let's discuss top guest blog posting tips in 2022.

The Benefits of Guest Posting

Is this method worth trying? Definitely! Posting your articles on other resources can be useful in many ways. For example:

1. It attracts target customers and increases organic traffic. Only people who are interested in your services or goods will follow the link. And all you should do for it is to interest the readers with content.
2. It builds communication with bloggers and influencers who can help with promotion. Sometimes one word from the influencer is more effective than the entire promotional campaign. Try to establish positive connections with famous bloggers in your field.
3. It improves your place in search results. As you know, Google estimates the resource popularity by the number of links published on other resources. It means that you can heighten your rating and attract traffic at the same time.

For a free and simple method, these are amazing results. You should include it into your promotional strategy and use it to the fullest extent.

Make It Natural

Don't fall for any opportunity to publish the article with the link. First, consider the reputation of the resource. Is it trustworthy? Does it publish articles with quality information? Only if both answers are yes, you can include this resource in your plan. 

Your second concern should be the theme of the blog. It's not only useless to post articles about Ecommerce in blogs for gardening; it can be harmful to your site. Search bots can consider it suspicious activity and ban your resource. If you want to promote your eCommerce store, find an eCommerce blog for publishing your links.

The specific link-building process in the eCommerce area is described in detail on emarketinghacks.com. Use these tips while preparing the publishing materials. Many blogs apply the "write for us" guest posting strategy. It means that they eagerly post the articles appropriate to their theme. It's a wonderful opportunity, and it can bring amazing results if you do it correctly.

Share Valuable Information

Your article should be really valuable for the readers. Don't post things everybody knows. No one will go to your site if they don't receive something first. There are millions of resources on the Internet, and your site has to stand out. Unique and fascinating articles are a good way to achieve this goal. Think about your unique experience and find out the ways to share it with readers. 

Understand that you work for people and not for search mechanisms. Don't ruin your reputation by posting wrong or harmful information. In order to attract organic traffic, use your knowledge and experience. People like to read expert opinions and recommendations.

Hype can attract attention to your resource, but it's a dead-end. This fame is short-term and won't bring you new customers, in the long run. It's better to stick to more safe ways of promotion. Slow and steady wins the race. Place a bet on quality, not on the quick fame.

Use Modern Tools

You may think that you don't need any instruments for guest writing for blogs. What is the use of special programs if you just need a simple post? Well, it's not the truth. In the digital space, there is no such thing as a "simple post." You have to include keys, determine the volume of the article, and find the best anchors for your link.

It's not wise to do it manually. Special programs are much more effective for SEO optimization. This article shows the best instruments you can use to expand your online presence. Some of them can prove useful for writing the post. The most helpful option is finding the main keys. You need to use them in the title and headings to make your post more effective.

More and more companies embed publishing on other blogs into their SEO strategy. This tool doesn't require many resources and time, but its effectiveness is mind-blowing. It helps to kill two birds with one stone and get both new clients and high ratings. Please don't waste this chance to tell about your business and to boost its popularity. Use the recommendation from this article to make your posting experience flawless and avoid mistakes.

11 Tips For Promoting Your Local Business On Instagram

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Published: Monday, 29 August 2022 06:10

So, you are running a local business and want to drive new customers to your door. Word of mouth is great but can only do so much. What do you need? New customers. How do you get them? Instagram! 

In today's time, having a presence on social media is essential. One of the most popular social media platforms is Instagram, due to its high usage and ability to capture a wide demographic with its mobile-friendly nature.

Instagram has proven to be a valuable marketing tool for my local business. The photo and video-centric platform allows businesses to show people a beautifully curated view of their products and build trust and loyalty with their customer base.

However, users don't always know where to find your Instagram handle. So, here are 11 different ways you can promote your local business on Instagram.

How to promote your local business on Instagram?

1. Focus on your bio

Your bio is great to include links to your website and social media profiles and a short description of what you do. If you have a new product or service that isn't yet listed on your website, it's also a good place to mention it briefly in your bio so that people can find out more later.

While writing your bio, you can incorporate keywords and use interesting headlines. Also, you can use powerful emojis to attract attention and express your brand's personality.

2. Be an active part of the Instagram community

The next thing you need to do when promoting your local business on Instagram is to be an active community member. This means following other people, liking their posts, commenting on them, and posting your content regularly.

The more active you are in the community, the better chance you'll have of building relationships with other businesses and people. They can also help promote your business through their channels as well.

3. Create authentic content

The best way to promote your local business on Instagram is with authentic, high-quality content that resonates with a local audience. Local businesses should focus on creating relevant photos and videos for their customers, whether about products or services.

Instagrammers love seeing pictures of their hometown, so be sure to post pictures of landmarks, businesses, and events happening in your neighborhood. Your customers are more likely to follow and engage with brands they know and love.

4. Use local hashtags to connect with customers and build awareness

You can use local hashtags to connect with other Instagram users in the same area. Hashtags are a way for users of the platform to search for specific content based on their interests or location. You can use them in photos as well as in captions. Also, you can use geotagged photos to get found by people searching for businesses near your location.

For example, if you're selling shoes and want to connect with people in New York City who might be interested in buying them, then include the #NYC tag in your photo description or caption. This will help people find your post when they search for #NYC-related posts on the platform.

5. Make sure your posts are visually appealing, especially if you're a product-based business

The average user spends just 29 minutes on Instagram each day. So, make sure your posts are interesting enough to keep them scrolling through their feed. If people can't 

see what your product looks like or how it works in their lives, they probably won't buy it from you.

Instagram is all about graphics. When promoting your local business on this platform, make sure that every post you publish looks great from a visual standpoint. This means using high-quality images,video via video tools and make infographics and videos that are well-composed, clear, and colorful—or at least, have an interesting subject matter or angle.

PNG format is preferred on Instagram as it helps individuals and businesses post high-quality graphics. You can easily use a PNG converter to convert any JPG image to PNG.

6. Show the local lifestyle

Show off your city's unique culture and lifestyle with photos of locals enjoying their favorite activities. You can also use Instagram stories to highlight certain aspects of life in your city or region—like a specific festival or event—while encouraging users to follow along with their posts simultaneously.

Using photos of your customers is a great way to show that you're part of the community, but don't just take pictures at your store. Take photos at events, from behind the scenes (like making pizza), or other places around town. The goal is to show people what they might not have seen otherwise while still promoting what you do.

7. Consistent brand identity

Your Instagram page should be an extension of your other marketing efforts. That means using the same colors and fonts as you do on other social media platforms and keeping the look and feel consistent with the rest of your website. This helps people recognize your brand across all channels, which can increase your sales.

Use the same filters and hashtags across all of your photos and videos. This will help people find you when they search for similar content—even if your account isn't connected to theirs.

8. Stick to a schedule for posting

If you post something random now and then, people will be confused about what your brand or product is all about. Consistency is key when it comes to social media engagement.

You should set up an editorial calendar to have a schedule for posting images and videos on Instagram. It helps your followers know when to expect new content from their favorite brands. It encourages them to follow along more closely. You can also use this opportunity as an excuse for promotions or sales streaks that'll help boost engagement on your posts.

Plan to know when you'll be posting images and videos regularly (ideally every day or every other day). Then stick with it.

9. Run Instagram contests

Instagram contests are a great way to get people to interact with your brand on social media and promote your business. The best part? They're incredibly easy to set up.

Here's how:

Choose a theme for your contest: This will help you narrow down what type of photos you want entrants to submit.

Choose a prize: You can choose from many different types of prizes, including gift cards or discounts on products or services offered by your company/organization (like free tickets). If possible, offer multiple prizes so that everyone has a chance to win something.

Create rules and guidelines for participating in the contest: Make sure you follow all of Instagram's policies when setting up your contest and fill out all the information required on their form page before submitting it. This includes providing a list of acceptable hashtags (which we discussed earlier), eligibility requirements (such as age limits)

10. Partner with local influencers for promotions

If you're looking for ways to save money and boost sales, one of the best things you can do is a partner with local influencers.

Nowadays, it's easier than ever to find influencers in your industry. Sites like Instagram make it simple to find people already posting content related to your product or service. And sites like Fiverr make it possible to hire someone to create engaging content on your behalf.

The key is finding someone with an audience that matches your product or service and is willing to promote it for a small fee.

You don't have to limit yourself to one influencer, either. If you have more than one product or service to promote, find multiple local influencers who will be interested in helping you spread the word about your brand.

11. Research successful local businesses on Instagram similar to yours

The best way to get started with Instagram is to research successful local businesses on Instagram similar to yours. Look for posts with a lot of engagement and use that as a guide for what type of content you should post. Get an idea of how many followers they have, how many times their posts were liked, and what types of comments they get from their audience.

The next step would be creating a persona that fits with the people likely following these accounts. Adopt a voice or tone of voice that fits this persona, and then start posting. This will help you understand what works and why it'll work for you.

Make your local business success with Instagram

If you have proper planning and execution, you can't go wrong in promoting your business on a social media platform.

In the case of Instagram, use relevant hashtags to increase visibility and make yourself a more recognizable name in your community. That way, you can be there when people post photos of your local area or talk about things related to your business.

Then the ball is already rolling. From there, it's merely a matter of keeping up with the conversation, posting interesting photos, and—above all else—being a good listener and engaging community member.

How to Have a More Productive Workplace

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Published: Friday, 26 August 2022 05:07

Being the owner of a business is a tall order. There is so much that can go wrong on a day-to-day basis, and one of your main responsibilities will be trying to keep your cool. Of course, as a business owner, there are many different areas of the company you will have to overlook. A lot of people can’t handle this pressure, which will result in their failure. However, with the right attitude and strategy, this doesn’t have to be the case for you. 

One thing that a lot of people will struggle with regarding their business is productivity. After all, employees will find it hard to come in daily and work as hard as they can. However, if you can produce a productive working environment for your workers, then you are going to reap the benefits. So, how do you do this? Here are some suggestions that could be of benefit to you and your business.  

Don’t Overwork Employees

Of course, you are going to want your employees to perform at their top level as much as possible. However, people can’t go 8 hours in a row, 5 days a week working their hardest. This just isn’t a viable option. If you try to encourage this behavior, then it is just going to backfire on you. Your members of staff are going to become overworked and burned out. This is going to give them less energy to work hard. As well as this, it could tarnish your relationship with them. Make sure you are giving them relaxing, lengthy breaks during the day. As well as this, allow plenty of holiday days for your staff. Taking blocks of days off is a good way for your workers to relax and recover. Having a good balance between rest and work is going to be your friend when it comes to a productive workplace. 

Good HR

Employees want to feel like they are appreciated and heard. When they get this, they are more encouraged to work for a company and put more effort in. A good way to do this is to have a good HR system. This means that any queries, concerns, or support that a person might have can be dealt with through HR. It will also allow you to look at analytics for your staff members. The benefits of HR analytics could help to promote more productivity around your workplace. 

Having Good Management Skills

People management is a skill that a lot of people desire but don’t have. It is a hard one to master, and even after years of experience, you are still going to be learning. However, when you know how to manage the people that work for you, then you are going to be able to promote much more productivity in the office. This will also help you get the most out of individuals and will like lead to increased employee retention rates over time, as employees feel valued and content with their job.