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Published: Wednesday, 20 April 2022 05:12
What are ecommerce marketing strategies worth your time and investment? Whether you’re just starting a business or already have a well-established customer base, you need to stay updated with your business’s latest e-commerce marketing trends and strategies.
Launching a site is already a significant milestone for your brand. That’s why it’s essential to invest in a practical site website structure and marketing strategy.
In this post, we’ll walk you through the nine effective strategies to help you gain more customers in the long run:
1. Conduct a competitive analysis
It would be best never to leave out competitive analysis, no matter how effective your efforts are. Knowing who your competitors are is as vital as learning about your customers.
Why? Because by doing so, you can quickly assess their strengths and weaknesses and look for ways how you can gain a competitive advantage over them. For instance, you can study your competitors by looking at what content they produce, what keywords they’re ranking for in their SEO campaigns, what type of products they have for sale, etc.
You can look for market gaps that you can use to eventually outsmart them, even if they’re better funded than your store. For example, you can try using long-tail keywords. The more specific these keywords are, the more customers you’ll be able to attract in the long run.
2. Improve your social media strategy
A robust social media marketing campaign for your e-commerce business has many benefits. Primarily, this is to boost user engagement and drive sales. User engagement usually involves shares, likes, comments, and general interactions on your post.
It will help you leverage your brand in people’s minds. Word-of-mouth marketing is also crucial because it’s easy for you to share information between and within platforms.
Using various social media platforms makes it easy for your e-commerce business to create and maintain its online presence. For example, Instagram has a swipe-up link feature on stories and product stickers that, when clicked on, directs users to a product or catalog.
In the same way, Facebook has dynamic ads where owners can upload whole catalogs and then promote relevant content to its users. Since most of these platforms are visual-focused, you need to ensure that your posts and promotions have visually stimulating formats.
3. Optimize your shopping cart functionality
To prevent customers from abandoning their shopping carts, you need to ensure that your shopping cart functions well. To spot issues, you need to analyze the performance frequently.
Study your analytics data to see what stages customers tend to abandon your site. Then, think of ways you can improve on them. Similarly, you can also utilize A/B testing to know which solution has the highest potential to decrease shopping cart abandonment.
4. Add eye-catching photos and quality product descriptions
To help your customers decide, provide them with the information they need. Since they cannot see or touch the product, they rely on product images and descriptions before deciding.
Make sure that you include high-quality product images to generate attention. Then, give them a list of features and benefits to know what they’ll be getting.
5. Use product video transcriptions and captions
Video captioning improves your SEO rankings, lets you reach more customers, and provides information in a simplified form that engages your audience, eventually leading to higher sales.
In the same way, transcription can significantly enhance webinars and market research interviews, making sure that you get the most out of this marketing strategy. So, make sure that you get the best transcription software in the market.
6. Increase ecommerce search usability
Do you record and analyze what your customers are looking for? If you can track this, you can effectively enhance your navigation and search capability.
To optimize the UX of your e-commerce site, you need to organize it to fit two primary groups of prospective customers:
- Site visitors who only want to browse.
- Visitors who know what they want to purchase.
Now, people who know exactly what they’re looking for want to find the correct information quickly. Creating a high-performing search experience is vital here. If users can’t find what they’re looking for, they’ll look someplace else.
The second category is those who wanted to browse and compare items. They’ll be using navigation menus and browsing through product categories and pages. To make the entire experience smooth, organize the menu bar and categories in highly intuitive and easy-to-use sections.
Your site’s search and navigation function also need to be well-designed and user-oriented to be effective and enhance your customers’ overall experience.
7. Focus on eCommerce SEO
One of the best ways to attract more customers is to improve the SEO of your eCommerce website. You will have to do keyword research, take care of your site structure, optimize the site on-page and build backlinks.
Besides regular SEO techniques, you should consider integrating your site with Progressive Web App (PWA) to enhance its rankings. It’s proved that PWA benefits SEO since it helps to improve the site’s load speed, mobile-friendliness, and user experience.
8. Offer a wide selection of products
The more products you’re offering, the more likely customers will find something that will interest them. Ensure that you provide several styles, brands, and price points to appeal to as many shoppers as possible.
See to it that your product descriptions are thorough. That way, customers can make a more informed decision on their purchasing product. You can also offer free shopping once they reach a certain threshold or offer it for a limited time.
9. Offer discounts and promotions
Another way that you can generate attention is by offering discounts and promotions.
Provide discount codes, seasonal sales, and free shipping offers to entice customers. Make sure that they’re attractive and competitive enough.
10. Host a contest or giveaway on social media
Finally, one of the best ways to attract prospective customers is by hosting contests and giveaways on social media.
Contests are a great way to boost online engagement and inspire more people to reach out and engage with your brand.
Over to You
So, there you have it. Hopefully, you will apply these strategies to optimize your e-commerce site. Hopefully, these tips will help you get ahead of your competitors and provide actionable insights to boost your sales in the long run.
The key here is developing the right strategies which will work best for your e-commerce store and your customers. Good luck!
