- Published: Friday, 13 August 2021 08:44
When browsing a store shelf, the first thing we often do is look for a familiar product. And our indication is the packaging of an item.
A familiar color, glossy packaging, or even font is enough for us to know that we picked the right product. Thus, we cannot deny the fact that packaging can boost our sales.
However, keep in mind that how you package your product should be in line with your branding.
Why is Packaging Design Important for your Branding?
A lot of people think that packaging design is simply making a design come to fruition.
Sure, choosing the suitable material and process can improve your product's shelf life. However, packaging design can also provide a tactile experience to your customers. An excellent example is the look and how a packaging feels to the hands.
This explains how packaging can attract customers and boost your sales.
But more than anything else, a great packaging design allows the customers to understand what your product is all about. Just one look, and they should know that your product is a food, household item, or office supply.
In addition, your packaging design can educate your customers on how to use your products best.
If you are still not convinced, we have listed down ten ways packaging design can make your product stand out and boost your sales:
Attracts Customer's Attention
Your packaging design plays a powerful marketing tool that will draw customers' attention to your products. While having a blunt packaging design is acceptable for some products, overall, they're not advisable if you wanted to stand out.
A great design should be made from high-quality materials. In other words, premium packaging can enhance the look of your product. This makes it more attention-grabbing and memorable to your target customers.
Doing so also allows you to gain more customers while treasuring the relationship with the existing ones.
Connects Potential Customers with Your Product
For a newly launched product, your packaging can impact how customers will perceive what you offer.
Sure, it has to grab their attention. However, customers should be able to associate your products with your brand.
Potential customers will also know more about your products by simply looking at the packaging. Great packaging will translate to them that you took the time to create an excellent product.
If they cannot associate a product with your brand, it will be challenging to compel your customers to buy what you are offering. That's because they are unsure if the product is yours or not.
A good packaging design should also include information about the brand. These details make a customer feel more connected, fostering trust and customer loyalty. As such, it can help boost your product sales.
Defines Your Products
Your product packaging will define to your prospects what your products are all about.
Elements such as color, fonts, and styling will tell them who you are. If you want to attract more customers, you need to understand that certain factors can impact their purchasing behavior.
A great example is food chains that use red in labels and packaging since it affects a person's appetite. You might also notice that products that are deemed organic use green and elements of nature tied to their packaging.
How your packaging is designed lets you communicate better with your patrons. You can use colorful and playful designs if you want to attract a younger demographic.
If you're a high-end or luxury brand, you might incorporate silver, black, or gold colors in your packaging.
Builds Your Brand Identity
Another advantage of a great product design is that it gradually builds your brand identity by solidifying your brand.
Let's say you're selling personal hygiene products like toothpaste, soap, shampoo, and facial wash. See to it that you somehow have the same packaging.
Doing so will motivate customers to purchase an entire line of products because they can easily distinguish your brand from the rest.
Also, many buyers tend to stick with products that they like and work well for them. So, if they're planning to buy one item from your product list, the more likely that they'll purchase other products that you're offering.
Adds Value to Your Sales
A sale did not end when a customer purchased a product. There is more to it than that.
Sales include the following:
- Informing your customers about your product
- Providing excellent customer service
- Prompt and accurate delivery
These are what make a successful sale.
It also means that every step in the sales process can help you boost your sales. High-quality products might be one thing, but customers will enjoy it better if you have fantastic customer service. In fact, they'll enjoy it even more if the products are packed well.
Your packaging should be high-quality, original, and memorable.
Ensures Quality and Safety
Customers must receive the product the same way you've sent them, without any wear and tear or damage. You should also pick the appropriate structure, materials, as well as packaging design.
To get the best packaging design, you can work with a professional packaging designer. He can help you create suitable packaging in line with your branding, protect your product, and compel your target market.
Fosters Brand Loyalty
How you package your product can also affect your brand loyalty in the long run.
At its core, brand loyalty is a customer's behavior that favors one particular type of product over another.
So, if you have built a steady base of loyal customers, you'll likely get many sales in the long run. This also works well to your advantage because it builds anticipation if you want to release any new items in the market.
Leaves Great First Impression
An excellent product packaging leaves a great impression. The thing is, no one wants to purchase a product that has lousy packaging.
Again, it all boils down to leaving a great first impression. People judge you right away the moment they pick up your product from the shelf. It would help if you gave them a good reason to buy it.
An attractive, high-quality packaging creates an excellent product image at the back of a buyer's mind. If you are using boxes, you might want to check out this handy guide to carton boxes.
Generates Positive Reviews
When purchasing things online, many consumers tend to read reviews first about a specific product before they decide to buy it. If it gets poor reviews, then you might lose a lot of prospective customers.
A great way to get positive reviews from your customers is to pay attention to how your products are packaged. Your customers will feel important if these items are well-packed. Mind you, many customers these days consider packaging when leaving a product review.
Excellent product ratings also help you win over more customers and enhance your company's image in the long run.
Communicates and Gives Information
Your packaging should have all vital and relevant product information essential for every customer to know. This can include ingredients, instructions, manufacturing and storage details, expiration, and many more.
This allows your customer to understand your product better and make better decisions on the purchase.
Over to You
There are several ways how your product's packaging can boost your sales. It helps you build your brand and lets your customers connect with your product better. It also attracts more prospects in the long run while giving your product a unique identity.
In other words, product packaging is vital. That's because it can help or affect your sales.
That's why you must pick a product packaging that fulfills the following:
- In line with your branding
- Can make your product stand out
- Help connect with your customers
- Inform customers what your product is about
Doing so ensures that your product will be the first thing your customers will pick up in the store.