If you’ve run a business for any length of time, chances are you’ve already contemplated hiring freelancers to tackle mundane tasks like bookkeeping and scheduling. However, freelancers are a diverse pool of talent these days, and selecting someone who brings something new to the table can mean taking your business to the next level. Read on as we explore a handful of worthwhile freelancers and how they might contribute to your organization.

Cyber Security Consultant

Businesses that conduct their affairs via the cloud, e-commerce retailers, or any company that handles personal information should consider engaging a cyber security consultant. Fraud is running rampant, cyber attacks are closing doors, malware is on the rise—and as Thomson Reuters explains, businesses are increasingly responsible for what happens to the data they handle.

With that in mind, it might be time to engage the services of an expert in cyber security. These professionals can evaluate your systems and processes, identify weaknesses, and recommend solutions. And in the event a breach should occur, you’ll have an established relationship with someone who already knows your situation so they can remedy it as quickly as possible. You’ll not only protect your data, but you’ll protect your business from potential losses and perhaps even from closing your doors due to unscrupulous cyber activity.

Link Building Specialist

Websites are key to getting customers these days. Consumer behavior is increasingly internet-dependent—we look to the web to find products and services, learn about them, order them, rate them, and so forth. But even if you build a fabulous website, that doesn’t mean it will show up when a customer hops on Google to find you. That’s where link builders come in.

Link builders develop traffic to your website by establishing links that search engines approve of, and then distributing those links through blog posts, email campaigns, posts on forums, and the like.

When you hire a link building specialist, look for someone who both understands your industry and offers appropriate project experience. You should also consider things like marketing experience and the candidate’s communication skills, creativity, and organizational ability. The right candidate will turn content into customers, broadening your traffic and ultimately enhancing your bottom line.

Social Media Manager

Social media is a low-cost and effective way to expand your audience. At the same time, juggling accounts on various platforms gets complicated quickly. Fortunately, a social media manager can do all that—and a whole lot more.

As CoSchedule explains, these professionals specialize in crafting posts that are tailored not only to your brand, but also to your target audience and to the specific social media channel where the post is published. On top of that, they monitor comments, respond to them, and track engagement to influence the direction of future posts. It’s more than a solution to staying on top of social media posts; it’s a smart way to expand your customer base and ultimately make more money.

Lead Generation Specialist

Is it time to scale up? A lead generation specialist can be the key to netting the next big fish. These professionals cultivate leads through data analysis and targeted campaigns. While that might sound somewhat simple, it involves heavy information sifting and profiling to find the customers who meet your target niche. This can come from website traffic, email campaigns, social media posts, and so on.

Your lead generation specialist will need a clear understanding of your industry, your ideal customer, your personal brand, and your goals. They can take these aspects, pair them with the information they glean, and hone in on customers waiting to be found.

When it’s time to look to freelance hires, rethink your direction. It’s great to pass humdrum tasks to freelance bookkeepers and admin assistants, but there are highly skilled professionals who can bring unique opportunities for growth and development to your business. By diversifying the talent on your team, you can strengthen your bottom line.